The third annual Industrial Marketing Management Summit will take place 22-24 January 2020 at the Fox Business School, Temple University, Philadelphia, PA. We are proud to host the first IMM Summit in North America. This summit focuses on recent advances in theory and practice within global industrial and business-to-business marketing. The summit builds upon the proud traditions of Industrial Marketing Management, and on our successful summits which were held in Copenhagen.
The summit will start 22 January 2020 with a welcome and an informal reception followed by a dinner. The presentation and discussion of papers will take place the following two days (23-24 January).
The aim of the summit is to offer a platform for debating (as opposed to writing and reading) current theory and practice challenges and their solutions. It provides an interactive format enabling academia to develop and discuss thought leadership, ultimately developing solutions for society.