Call for Papers

40th Annual ISMS Marketing Science Conference (2018)

Hosted by: Temple University, Fox School of Business
Location: Fox School of Business, Alter Hall; 1801 Liacouras Walk, Philadelphia,  PA 19122
Conference Chair: Xueming Luo
Advisory Committee: Nathan Fong, Siliang Tong, Debashish Ghose, Edward Rosenthal,  Mike Smith, Aubrey Kent, Rajan Chandran, and Moshe Porat
Logistics Committee: Nicole Stilianos, Latosha Thomas, and Amy Gurreri

The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners, and policy makers with a shared interest in rigorous scientific research on marketing problems. Topics include but are not restricted to branding, segmentation, consumer choice, competition, strategy, advertising, pricing, product, innovation, distribution, retailing, social media, internet marketing, global marketing, big data, mobile targeting analytics, machine learning and algorithm, artificial intelligence, choice models, game theory, structural models, randomized control trials.

The conference begins at 5:00 PM on Wednesday, June 13, 2018, and closes on Saturday evening, June 16, 2018. Multiple concurrent sessions are planned during the conference days. Parallel sessions run from 8:30 AM to 5:00 PM on June 14th to June 16th. All sessions will be held in the Fox School of Business in Alter Hall. Receptions or dinner will be held in the evening from 5 PM to about 9 PM in neighboring ballrooms and pavilions. Breakfast on June 13th to 16th runs from 7:30 AM to 8:30 AM at the Fox School of Business in Alter Hall. Conference Hotels include the Marriot Philadelphia Downtown, the Courtyard Marriot.

The ISMS Doctoral Consortium precedes the conference from 8:30 AM to 5:00 PM on Wednesday June 13, 2018. Details of the Conference are on the conference website. The chair of the Doctoral Consortium is Olivier Toubia, Columbia Business School. Detailed information on the consortium (timing, registration process and lodging information) is available on the conference website. Although formal registration for the consortium will open on December 1, 2017, individuals interested in participating in the doctoral consortium should check the conference website for details.

Overview of Deadlines

Date Deadline
December 1, 2017 Submissions open for paper abstracts and special session proposals
December 1, 2017 Conference Registration opens
February 8, 2018 Deadline for submitting Abstracts and Special Session Proposals
March 6, 2018 Deadline for notification of acceptances of papers and special sessions
March 20, 2018 Last date for presenter registration and Early Registration Rate
March 31, 2018 Last date for Hotel Guaranteed Conference Rate
May 1, 2018 Online post of Presentation Schedule
June 13, 2018 ISMS Doctoral Consortium
June 14-16, 2018 40th Annual ISMS Marketing Science Conference


Submissions will be accepted in (1) Abstracts and (2) Special Session proposals.

All abstracts should not exceed 1800 characters (about 250 words), and should clearly state the marketing relevance, keywords, contribution, authors, and presenting author. Keywords must be included to help organizers place the paper in appropriate sessions and tracks. An author may be the primary presenter for only a single paper during the entire conference. However, authors may co-author any number of other papers.

Submission deadline: February 8, 2018 (only one submission per presenter will be accepted).

Notification of acceptance: March 6, 2018

The author of an accepted abstract is required to register for the conference no later than March 20, 2018. This policy helps to limit the number of canceled papers and no-shows.
All abstracts must be submitted using the online submission system

(1) Abstract Submissions

    • Letters, numbers, and *math symbols accepted.
    • All abstracts must be in English.
    • Do not include title or author information in the body of your abstract.
    • Review you abstract and check for typographical and spelling errors, and scientific sense.

*Please note: Use only “text pad” when entering math symbols.

To submit your abstract at the conference website please click below:

Select “Contributed Abstract Submission or Posters (open invitation)”
And the Meeting: “Marketing Science 2018”

Have your “INFORMS user name” and “Password” ready if you are a member or have an INFORMS user profile.
If you have never attended and INFORMS conference or do not have an INFORMS user profile, please select “New Customer” near the bottom of the page.
Once you have logged, next to CONTRIBUTED PAPER please select “Create New Contributed Paper,” and follow the directions from there.




(2) Special Session Proposal Submissions
Participants are encouraged to organize their own special sessions. This would enable a set of papers on a related topic to be readily presented in one session. Special session proposals should include: Title of session; Name, organization and e-mail address of the session chair; Statement summarizing the session’s theme; Contact information for all the authors; Keywords of the session papers. Each session should have 3 to 4 abstracts (each abstract with less than 250 words) and should clearly define the marketing topic and the contribution of the research. An author may be the presenter for only a single paper during the entire conference.   Email the session proposal consisting of the above items to Cassie McKay Cassie will respond to your e-mail with an invitation that contains instructions to upload session information.  Once these proposals have been uploaded, they will be reviewed by the Program Committee.


For questions about the program or technology problems, please contact:
By e-mail:; By telephone: 1-800-4INFORMS or 1-443-757-3500 ext. 592
Be sure to spell your last name and leave your phone number and message very clearly.