Hosted by Dr. Xueming Luo, Founder and Director of the Center for Global Big Data & Mobile Analytics, Charles Gilliland Distinguished Chair, and Professor of Marketing in the Department of Marketing and Supply Chain Management with a joint appointment in Strategy and MIS.


Conference Program 


Welcome Package is here

Searchable schedule of your presentation is here

Program Summary is here

Program Details with Paper Abstracts are here


Conference App– “INFORMS Meetings”

The Meetings App (INFORMS) is available for iOS and Android devices. This dynamic app can be downloaded directly to your device by visiting the iTunes Store or the Google Play Store and searching for “INFORMS Meetings.”


Several Special Events of the Conference:

June 13, PhD student consortium in Alter Hall for the whole day

June 14, Special Panel Session on “ISMS Code of Conduct Town Hall discussion” 3:30pm-5pm at Alter Hall 31 (Auditorium)

  • Join this special panel discussion with Dan Ariely (Duke), Leigh McAlister (U Austin), Gad Saad (Concordia), Barbara Kahn (Wharton), Gene Anderson (Syracuse), and Fred Feinberg (Moderator).

June 14, Evening Plenary Session on “Marketing Science’s Field Guide to Machine Learning and Algorithms” 5:15pm-6:30pm at Alter Hall 31 (Auditorium)

  • Join this special panel discussion with John Hauser (MIT), Harikesh Nair (Stanford), Xiao Liu (NYU), Xueming Luo (Temple), Olivier Toubia (Columbia), and Kannan Srinivasan (CMU).

June 14, Conference Reception 6:30-9pm at Liacouras Center (with live music by Elegance Quartet)

June 15, Plenary Session for Awards Ceremony 5:15- 6:30pm at Temple Performing Arts Center (TPAC)

  • Live-streaming via Marketing Science’s Facebook account

June 15, Gala Dinner 7:00 -10:00pm at Liacouras Center (with live music by Elegance Quartet)

June 16, Conference Reception 5:30-8pm in Mitten Hall



The Call for Papers is now open! Submission information and deadlines can be found at the link below.

Call for Papers


Registration is now open! Click the button below to learn more.


About the Conference

The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners and policy makers with a shared interest in rigorous scientific research on marketing problems. The conference falls under the auspices of the INFORMS Society for Marketing Science (ISMS) sub-branch. ISMS is a society of scholars devoted to researching market phenomena at the interface of firms and consumers, and disseminating that knowledge to students, managers, public officials and society at large.

The conference will be held at the Fox School of Business in Alter Hall and Speakman Hall, with state-of-the-art technology and ample room for concurrent sessions.