Zeya He, PhD
Tourism and Sport


Zeya joined the Ph.D. program in Fall 2016. She holds an MS degree in geography from Peking University, and BE in urban planning from Sichuan University. She worked as a part-time researcher at China Institute for Development Planning, Tsinghua University for 1 year. Her current research interests lie in travel behaviors and experience design.

Expertise & Research Interests

  • Visual Marketing of Destinations, Hotels and Restaurants
  • Digital Media Technology and Consumer Experience
  • Service Environment Design
  • Computational Content Analysis

Career Highlights
Author of more than 14 peer-reviewed journal articles and conference proceedings, including Tourism Management, Journal of Service Management, International Journal of Hospitality Management, and Journal of Hospitality & Tourism Research; taught Marketing in Hospitality and Tourism and Designing Tourism Experience at Temple University before joining Hilton College in Fall 2020; brings consulting experience in destination marketing and skills in experience design to her classroom; currently teaches Hospitality Marketing.