Yaeeun Kim is a Ph.D. student in the Interdisciplinary Studies in the Fox School of Business at Temple University with a concentration in Marketing. She is a member of the Center for Neural Decision Making (CNDM) at the Fox School of Business. Yaeeun is interested in studying the underlying the neural mechanisms of consumer decision-making by using multi-methodological techniques involving EEG and fMRI.
Prior to joining the Ph.D. program at the Fox School of Business, Yaeeun earned her BA and MS in Management Science and Korea Advanced Institute of Science and Technology (KAIST). Yaeeun’s previous research regarding the effect of dissatisfying purchase in a two-sided market on post-purchase behavior has been presented at the Association for Consumer Research (ACR) annual conference.
Yaeeun has working experience in the area of neuromarketing research using multichannel EEG/ERP measurement and analysis.