Wayne Rosenberger
Senior Vice President, Harte-Hanks,
Retired

Biography

Wayne served for 20 years as an executive for Harte-Hanks, a provider of marketing strategy and services to the health insurance industry. He had full profit-and-loss responsibility for the health insurance practice within Harte-Hanks. Clients included leading Blue Cross/Blue Shield organizations and other national and regional health insurance companies and third-party administrators. The health insurance practice consistently delivered high levels of revenue and profit and maintained Harte-Hanks as the thought-leader within the industry. One client was awarded first place by the National Center for Database Marketing for a program co-designed by Wayne. Another client was named Direct Marketer of the Year by the Financial Services Council of the Direct Marketing Association.

In addition, Wayne’s clients earned awards for innovative creative packages from the Philadelphia Direct Marketing Association. For the past several years, Wayne has consulted with another direct marketing organization in the health insurance industry, a for-profit education company and a direct marketing advertising agency. He also volunteers with SCORE, an organization connected to the Small Business Agency, which provides free small business consulting services.