Suzanne C. Makarem, PhD, is assistant professor of marketing at the School of Business of Virginia Commonwealth University School of Business. She joined the university in 2010, after earning her PhD in Marketing (Quantitative Track) from the Fox School of Business and Management at Temple University, Philadelphia, PA. Dr. Makarem received her Bachelor of Science in Computer Science and her Master of Business Administration from the American University of Beirut, Lebanon. While at Temple University, Suzanne received the John R. Washburn Award for Academic Excellence, Fox School of Business and Management, Temple University (May 2006); the 44th AMA-Sheth Foundation Doctoral Consortium Fellowship, Atlanta, Georgia (June 2009); and Honorable Mention for Excellence in Teaching by a Doctoral Student in the Business Administration Program, Fox School of Business and Management, Temple University (May 2010). Dr. Makarem’s teaching interests include consumer behavior and marketing research. Her research interests are focused on affect and emotions in consumer decision-making, specifically related to consumer behavior in the healthcare industry. She was recently the lead author of “Satisfaction in Technology-Enabled Service Encounters,” Journal of Services Marketing, 23(3), 134-144, which was named a Highly Commended Paper at the Emerald Literati Network Awards for Excellence 2010. She is a member of the American Marketing Association, the Association for Consumer Research, and the Society for Consumer Psychology.