Susan Mudambi
Non-tenure Track
  • Office LocationAlter Hall 524
  • Curriculum Vitae View
  • Website Visit
  • Titles & RolesAcademic Director, Executive DBA


Susan M. Mudambi is Professor of Marketing at the Fox School of Business, Temple University, and she has a secondary appointment in Management Information Systems. Her research addresses marketing strategy, international business and the role of technology and social media in marketing.

She has special expertise in customer and supplier relationship strategy, including branding, outsourcing and CRM. Her research is well-cited, with more than 6,500 Google Scholar citations, and publications in MIS Quarterly, Journal of Management Studies, Journal of Product Innovation Management, Journal of Economic Geography, Industrial Marketing Management and Journal of International Management.

She has extensive teaching experience in undergraduate, MBA, executive and doctoral programs in the U.S. and Europe. Her managerial experience includes positions at Bell+Howell and IBM, and in the political arena as a lobbyist and analyst. She earned a BA from Miami University, a MS from Cornell University and a PhD from the University of Warwick.

  • Haakonsson, Stine, Jensen, Peter Ørberg, and Susan M. Mudambi (2013), “A Co-Evolutionary Perspective on the Drivers of International Sourcing of Pharmaceutical R&D to India,” Journal of Economic Geography, 13(4), July, 677-700.
  • Mudambi, Susan M. and Stephen Tallman (2010), “Make, Buy or Ally?  Theoretical Perspectives on Knowledge Process Outsourcing Through Alliances,” Journal of Management Studies, 47(8), December, 1434-1456.
  • Mudambi, Susan M. and David Schuff (2010), “What Makes a Helpful Online Review? A Study of Customer Reviews on,” MIS Quarterly, 34(1), March, 185-200.
  • Makarem, Suzanne C., Susan M. Mudambi, and Jeffrey S. Podoshen (2009), “Satisfaction in Technology-Enabled Service Encounters,” Journal of Services Marketing, 23(3), 134-144.
  • Mudambi, Susan (2002), “Branding Importance in Business-to-Business Markets:  Three Buyer Clusters,” Industrial Marketing Management, 31 (6), 525-533.
  • Executive DBA Faculty of the Year Teaching Award, 2018-2019
  • Musser Excellence in Leadership Award for Faculty Service, Fox School of Business, 2017
  • Outstanding Service Award, Fox School of Business Marketing & Supply Chain Management Department, 2014.
  • Roundtable Member, Center for Innovation in Technology and Learning, Fox School of Business, Temple University, 2013-present.
  • Crystal Apple Outstanding Teaching Award, Fox School of Business, 2013.
  • Best Paper Award for the Emerging Markets Track of the 2012 American Marketing Association (AMA) Summer Educators’ Conference, August, Chicago, for the paper,“MNCs and Food Security in Emerging Markets: Provocations from India,” co-authored with Thomas Reardon and Bart Minten. $1000 prize.
  • American Marketing Association (AMA) Professor of the Year (2010), awarded by the AMA Chapter of the Fox School of Business, Temple University.
  • Outstanding Service Award, Fox School of Business Marketing Department, 2010.
  • Emerging Scholar Award in Women’s Entrepreneurship (June 2010), sponsored by the International Journal of Gender and Entrepreneurship (IJGE) and Women in the Academy of International Business (WAIB), for the paper, “Direct Sales, Gender and Micro-Entrepreneurship in Amazonian Brazil”, co-authored with Jessica Chelekis.


  • Scientific Inquiry, DBA
  • Integrative Perspectives on Research, DBA
  • Marketing Strategy – undergraduate, PhD
  • Consumer Behavior – undergraduate, MBA
  • Digital Marketing – undergraduate, MBA
  • Sales & Sales Management – undergraduate
  • Reuters, “Philadelphia Pizza Shop Lets Clients Pay it Forward, Buy Slices for Homeless,” January 14, 2015

Knowledge Hub