Sang Suk Yoon
University of Dayton
Assistant Professor

Biography

Graduation Year: 2018

Sangsuk Yoon is an Assistant Professor of Marketing at University of Dayton. His research mainly focuses on decision biases and risk preferences. He is particularly interested in understanding contextual effects on preference reversals. He employs a multi-method approach that includes behavioral, eye-tracking, and fMRI for addressing his research questions.

Research Interests: decision making, preference reversals