Roy Diliberto, ChFC, CFP®, believes in the power of developing and sticking to a vision: “Technical abilities are important, but what will set you apart from everyone else is having a vision and staying with it no matter what.” Mr. Diliberto’s vision helped him launch and grow his company, RTD Financial Advisors, Inc., from an emerging independent advisory firm in Philadelphia in 1983 into the pioneer and thought leader it is today in the financial planning profession.
But Mr. Diliberto didn’t always have that vision. “Things happen by accident,” he shared. “When I first graduated from Temple with a degree in business administration, I actually went to work for the city of Philadelphia. I was not involved in any business venture. After a couple years, I realized being in a bureaucracy was not what my future was meant to be.” He was later recruited to sell life insurance in the mid-1960s for John Hancock and became so successful he took on the role of regional vice president. It wasn’t until almost two decades of success in the insurance industry later that Mr. Diliberto learned about the profession he’s an award-winning expert in today. “While at a meeting for John Hancock, someone spoke about this thing called financial planning, which was in its infancy at the time. I was so interested in the service that I made a decision that that was what I really wanted to do,” shares Mr. Diliberto. “What enamored me about financial planning was that it was not product-oriented; it was oriented to the goals and needs of your clients,” he says. With this client-centric vision for business, Mr. Diliberto left John Hancock and founded RTD Financial. His approach to financial planning for clients goes beyond investment; it involves thoroughly understanding their values, goals, and dreams before offering advice and recommendations. With this innovative vision, Mr. Diliberto has authored two books and garnered an impressive list of accolades—“One of the 25 Most Influential People in the Financial Planning Profession” by Investment Advisor Magazine, one of 15 people in the United States who “Transformed Financial Planning” by Investment News, and the 2015 recipient of the P. Kemp Fain, Jr. award by the Financial Planning Association, to name just a few. Just as Mr. Diliberto helped to advance financial planning as a profession in its infancy back in the 1980s, he’s working to support and ensure its future with the Certified Financial Planner Board of Standards, Inc. (CFP Board), a non-profit organization that serves the public interest by promoting the value of professional, competent, and ethical financial planning services. He serves as a member of a task force dedicated to raising awareness of financial planning as a career and attracting and encouraging the development of young professionals interested in the profession. Beyond his work with the task force, Mr. Diliberto is personally addressing this challenge through his strong relationship at the Fox School, where he and his wife endowed a scholarship to encourage young people to pursue a career as a CFP professional. The Roy T. and Peggy A. Diliberto scholarship fund assists undergraduate students with financial need, with preference for students majoring in financial planning. On his proud relationship with his alma mater, Mr. Diliberto shares, “I wouldn’t be in the successful position I’m in without Temple. The university’s mission of access and affordability for students of all backgrounds has meant a lot to people, especially me.”
Temple University Degree
Bachelor of Science ’62, Fox School of Business
Current Title & Company
Founder, RTD Financial Advisors, Inc.
Temple University Awards & Affiliations
- Athletics Advisory Board, former member
- Owl Club, Board of Directors, former member
- Temple University Planned Giving Advisory Council
- Wachman Society 25
What I wanted to be when I was 20 years old
When I was 20 years old, I thought I wanted to be a lawyer.
Best piece of advice anyone ever gave me
I have had lots of good advice over the years, but if I had to choose one it would be: “Always remember that a failure simply means that you are closer to success.”