Pallavi Chitturi
Statistics, Operations, and Data Science
Non-tenure Track
  • Office Location1810 Liacouras Walk, Room 374
  • Curriculum Vitae View
  • Titles & RolesAcademic Director, Executive DBA Program


Pallavi Chitturi is Professor in the Department of Statistics, Operations, and Data Science and Academic Director of the Executive Doctorate in Business Administration program. Dr. Chitturi teaches statistics courses at The Fox School and for the Executive DBA and Executive MBA programs. She has taught at Temple University’s Rome and Tokyo campuses, and at Pontificia Universidad Javeriana in Bogota, Colombia. Dr. Chitturi’s research interests are in the areas of choice based conjoint analysis, experimental design, and quality assurance. Dr. Chitturi has made several research presentations at national and international conferences and has published articles in statistics and quality management journals. Dr. Chitturi has successfully supervised Ph.D. dissertations and published a book titled ‘Choice Based Conjoint Analysis – Models and Designs’.

Dr. Chitturi is a recipient of the Lindback Distinguished Teaching Award, the Musser Award for Excellence in Service, the Musser Award for Excellence in Teaching, the Andrisani-Frank Undergraduate Teaching Award, DBA Faculty of the Year, and the Crystal Apple Teaching Award. She was named a Dean’s Teaching Fellow for innovation and excellence in teaching. Dr. Chitturi was awarded 3 grants from the U.S. Navy’s Naval Logistics Readiness Research Center and one grant from the Office of The Vice-Provost for Research at Temple.

Research Areas

  • Choice Based Conjoint Analysis
  • Experimental Design
  • Quality Assurance


  • Ph.D. Statistics, The University of Texas at Austin, 1998. Dissertation Title: Optimal Experimental Design
  • M.S. Statistics, The University of Texas at Austin, 1994. Master’s Thesis: Parameter Design
  • B.A. Statistics, University of Delhi, 1989.


  • June 2016 – present Professor, Temple University.
  • June 2011 – Present Center for Statistical Analysis, Temple University
  • 2015-present Associate Director, Executive Doctorate of Business Administration
  • June 2010 – May 2016 Associate Professor, Temple University.
  • August 2003 – May 2010 Assistant Professor, Temple University.
  • August 2001 – June 2003 Lecturer, University of Texas.

Sample Publications

Chitturi, P., Mudambi, S., Peng, Y. “Doctorates in Business Administration: Effective Communication Strategies” (working paper).

Chitturi, P., Carides, A. (2020). “Experimental Design Issues in Choice Based Conjoint applied to Patient Choice in Healthcare.” Journal of Comparative Effectiveness Research. Vol. 9, No. 2.

Xiao, J., Chitturi, P. (2017). “Some Results on the Optimality of Choice Sets for 2n and 3n Factorial Experiments.” Sankhya B.

Chitturi, R., Chitturi, P. (2016). “Aesthetics versus Functionality: Assessing Relative Customer Preference.” NMIMS Management Review. Volume XXIX, ISSN:0971-1023

Chitturi, P. (Co-authored with Adiga, R., Ozdemir, A., Carides, A., Wasilewski, M., Yen, W., Ellis, R., Langford, D.) (2014). “Changes in PINCH and hpTau levels in the CSF of HIV patients correlate with CD4 count.” Journal of NeuroVirology. Aug 2014, Volume 20, Issue 4, pp 371-379.

Chen, J., Chitturi, P. (2012). “Choice Experiments for Estimating Main Effects and Two Factor Interactions.” Journal of Statistical Planning and Inference. Vol. 142, Issue 2, 390 – 396.

Cheng, A., Peterson, J., Chitturi, P. (2011). “A Confidence Region for Zero-Gradient Solutions for Robust Parameter Design Experiments.” International Journal of Quality, Statistics, and Reliability. Vol. 2011, 11 pages.