Mary Margaret Jordan
Founder & CEO, LAIR Entertainment


Dissertation: Player-Character Congruity and Immersive Experiences: Impact on Loyalty in Gaming.

Maggie Jordan possesses over twenty years of marketing experience in healthcare, entertainment, and media industries. After completing her Doctor of Business Administration, Maggie accepted a full-time visiting faculty position at Lehigh University’s College of Business and Economics as well as joined Temple University’s Fox Business School as an adjunct faculty member. She also established a new marketing consultancy, focusing on marketing innovation in the VR/AR/MR space.

Prior to her current roles, Maggie held management-level careers at Sirius XM Radio; IAC, Vimeo; Omnicom Health Group, BioPharm Communications; GE Healthcare, Oncura; and similar companies. Maggie also served as a strategic marketing consultant for over ten years. She taught several marketing classes as an adjunct faculty member at New York University, as well as appearing as a regular speaker for marketing events on campus.

Maggie earned an M.B.A. Saint Joseph’s University, a Master’s Degree in Global Management from Thunderbird School of Global Management, a Bachelor’s Degree in Communications from Villanova University, and a Marketing Certificate from The Wharton School of the University of Pennsylvania. She graduated from Temple University with her Doctor of Business Administration in May 2018. Her research interests include consumer behavior and decision-making, brand loyalty, global marketing, cross-cultural communication, VR/AR and the psychology of digital environments.