Before joining the Ph.D. program at the Fox School of Business in 2017, I had worked for different teams/companies within the sport industry.
I worked for the Texas Rangers Baseball Club for two seasons, selling ticket packages and handling Korean community marketing. Also, I had extensive hands-on experience with the Eugene Emeralds baseball club (short season single A minor league team) for three seasons, selling ticket packages and overseeing ticket operations. Additionally, I worked for two different PGA Tour tournaments (Shriners Hospitals for Children Open and Shell Houston Open), handling sales and marketing duties. Lastly, I worked for the Brion, sport marketing agency in Korea, managing LG Electronics’ MLB Sponsorship (Texas Rangers & Los Angeles Dodgers).
I earned both an MBA and an MSA (Master of Sport Administration) from Ohio University.
I received a Bachelor’s degree in business administration from both University of Oregon (concentration: sport business) and Kookmin University in Korea.
My research interests include sports gambling/betting, ticket pricing/sales strategy, and revenue generation aspect of sport franchise/leagues.