Kimberleigh De Laine is founder and CEO of For Any Reason or Season, a full-service event and marketing firm. She is responsible for planning, developing and implementing event marketing strategies related to event sponsorship, conferences, trade show exhibitions and more. Her experience includes hotel catering, sales and operations as well as meeting planning and marketing for nonprofit organizations. Her work includes corporate training programs, live coaching events, retreats, tours, incentive programs, sales meetings, galas and private social events. Kimberleigh has a background in sales, merchandising, marketing and corporate event development for Procter & Gamble and RJ Reynolds. She has a deep understanding of SEO and how social media content marketing and technology impact the event attendee experience. Virtual events have quickly gone from an option to the only choice for the unforeseeable future. Kimberleigh assists in transitioning planners from in-person gatherings to virtual events. She earned a BS in Marketing and an MBA from the University of Maryland.