Jessica Keech
Doctoral Student

Biography

Jessica, a member of the Consumer Sensory Innovation Lab (CSIL), holds a BS in Marketing and Management Information Systems from Boston University and a MBA from Villanova University. Prior to joining the PhD program at the Fox School of Business, she worked as a management consultant in the pharmaceutical industry. Jessica expects to graduate in Spring 2017 and will then be joining the faculty at Franklin & Marshall College in Lancaster PA.

Research Interests

Perceptual biases that influence consumer decision making and sensory marketing