Dena Pizzutti
Senior Manager, Personalization and Optimization, Wawa Inc.


Abstract TitleThe Impact of A Soda Tax on Aggregated Consumer Behavior

Dena Pizzutti is a Senior Marketing Manager at Wawa, where she is responsible for loyalty and mobile app marketing. She joined Wawa in 2014 to launch their loyalty program and currently works to generate member engagement, produce targeted campaigns, and leverage consumer insights in driving app enhancements. Previously, Dena served as the Senior Marketing Manager at CVS and focused on ExtraCare, the country’s largest retail loyalty program. While at CVS, she led the email marketing program, driving increased sales while bringing a deeper level of personalization to customer messages. Overall, she has more than fifteen years’ experience in sales and marketing.

Dena received a DBA from the Fox School of Business an MBA from Boston College with a concentration in Marketing Informatics. She also holds a Bachelor’s Degree in Food Marketing from St. Joseph’s University, where she currently serves as a member of the Marketing Board.