Dr. Christopher Monos is a market researcher and a management consultant with 20 years of experience. Dr. Monos was Vice President of account management in the Brand and Communications practice for GfK Custom Research North America. He has served as Global Director of the Marketing Science Group for GfK Martin Hamblin and as Vice President of Copernicus Marketing Consulting. Dr. Monos was also a principal consultant in the corporate and operations strategy practice for PricewaterhouseCoopers in New York. His research interests include the measurement of brand equity and new product development/ innovation. Dr. Monos holds a bachelor’s degree in Biology from Albright College, a master’s degree in Industrial Psychology from Fairleigh Dickinson University and a doctorate in Applied Statistics from Columbia University.