As founder and President, Chris is responsible for the overall management and direction of the firm, including shaping and implementing vision and mission. Throughout his career, Chris has led a variety of branding initiatives for clients ranging from Fortune 500 companies to promising startup ventures. Chris and his firm serve clients representing a wide range of business categories such as electronics, consumer packaged goods, financial services, foodservice, hardware, lodging, pharmaceuticals and transportation. The firm has been recognized for its branding expertise through awards and recognition from organizations such as AIGA, American Corporate Identity and the London International Advertising Awards. A recognized branding expert, Chris has authored articles for periodicals, such as World Trademark Review and The Journal of Brand Strategy, and has spoken on branding, environmental branding and brand package design. He is a co-founder of GDS, a global alliance of three independent branding firms with locations in Asia, Europe and North America. He holds memberships in several industry associations, including the National Retail Federation and the Design Management Institute. Chris is a graduate of the Rochester Institute of Technology.