Charlie Martin
Marketing analytics professional

Biography

Charlie is a seasoned, pragmatic, marketing analytics professional with more than 40 years of experience gained through an array of product categories (vaccines, prescription and non-prescription medications, food and tobacco products). Charlie has worked extensively identifying customer needs, developing market insights and partnering with brand marketers to develop products and strategies that drive business. He has experience in both domestic and international markets with commercially marketed products as well as new products in development. 

Charlie is a seasoned, pragmatic, marketing analytics professional with more than 40 years of experience gained through an array of product categories (vaccines, prescription and non-prescription medications, food and tobacco products). Charlie has worked extensively identifying customer needs, developing market insights and partnering with brand marketers to develop products and strategies that drive business. He has experience in both domestic and international markets with commercially marketed products as well as new products in development. 

Charlie’s work includes consulting with pharmaceutical clients helping them better understand customer needs and assisting them in building appropriate products and marketing strategies. In addition, Charlie was with Johnson & Johnson for over 23 years, leading marketing analytic teams in the Consumer and Pharmaceutical sectors. Charlie and his teams partnered with marketers on products such as Tylenol, Motrin and Imodium, and medications such as Remicade, Stelara and Simponi. Before joining J&J, Charlie held increasing roles of responsibility in marketing analytic roles at H.J. Heinz and RJR Nabisco, supporting the flagship brands Heinz Ketchup, Weight Watcher’s prepared foods and cigarette brands such as Winston, Camel and Salem. Charlie has a BA from Gettysburg College and an MBA with a concentration in marketing from Duke University’s Fuqua School of Business.