Anika has more than 15 years of agency and independent consulting experience with advertising and branding agencies, helping brands and companies communicate and connect with their target audiences, through well thought-out strategies and effective implementation plans. Her fascination with the power of brands and marketing fuels Anika’s passion, coupled with deep experience in strategic planning, brand management, positioning and go-to-market strategies, and tempered with meticulous, high-quality data-driven approach. She has led development and execution of inspiring ideas through unearthing strategic insights for a diverse B2B client portfolio, targeted at regional and global audiences. Her creative thinking and passion through her agency career at M&C Saatchi, TBWA, Fischer-Appelt has helped clients identify, develop and implement strategies that make meaningful connections with their audiences and achieve business objectives, managing client accounts within government, education, nonprofits, healthcare, technology and finance sectors. Anika holds dual master’s degrees, in arts with a specialization in Advertising Management from RMIT University, Melbourne, Australia, and also in science with a specialization in Enterprise Marketing Management.