Ana Lopez
Indigo Strategic Marketing Group, LLC
Principal

Biography

Ana is a strategic marketing executive with extensive experience in the financial services industry delivering solutions to open new markets, generate and engage new customers and accelerate business growth. Most recently Vice President, Direct Channels with TD Bank Group, Lopez was instrumental in the launch and adoption of new digital capabilities. Previously, she was Senior Vice President, Strategic Planning with Wells Fargo from 2006-2011, where she developed consumer segment strategies, including the Bank’s first enterprise Hispanic strategy. Prior to joining Wells Fargo, Ana was a Senior Vice President with Bank of America, where she managed the P&L of the Hispanic savings business (over $16B in deposits), and led the overall strategy and execution for high growth consumer markets, driving customized product and brand development, channel enhancements and marketing programs, and launching a Spanish language website. In the nonprofit sector, Ana serves on the Board of Directors of the Maternity Care Coalition in Philadelphia. She has also served on the Board of Trustees of the Latino Community Foundation in San Francisco and on the Board of Directors of the Women’s Institute for Housing and Economic Development in Boston. Lopez holds BS and MBA degrees from Columbia University and MS and JD degrees from Georgetown University. She was admitted to the New York State Bar.