Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
Global Marketing and R&D Total Running Time: 37:42 distribution strategies, Market Segmentation, marketing mix, pricing strategies Global Marketing and R&D
IMC Planning Process Pt 1 Total Running Time: 08:58 Market Segmentation, Marketing Research, Qualitative Research, Quantitative Research IMC Planning Process Pt 1
Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 Psychological, segmentation Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies
Segmentation Overview Total Running Time: 18:45 Market Segmentation, positioning, targeting Segmentation Overview