Exploratory Research Total Running Time: 24:22 depth interview, focus group, Qualitative Research Exploratory Research
IMC Planning Process Pt 1 Total Running Time: 08:58 Market Segmentation, Marketing Research, Qualitative Research, Quantitative Research IMC Planning Process Pt 1
Qualitative vs. Quantitative Research Total Running Time: 13:28 experiment, focus groups, Qualitative Research, Quantitative Research, Test Marketing Qualitative vs. Quantitative Research