Balanced Scorecard and IT Total Running Time: 17:35 four perspectives, strategic positioning Balanced Scorecard and IT
Bases for Segmentation Total Running Time: 11:06 behavioral, consumer needs, differentiation, Geographic, Market Segmentation, Psychographic, Psychological Bases for Segmentation
Customer Value Proposition Total Running Time: 15:47 differentiation, positioning Customer Value Proposition
Generic Business Strategies Total Running Time: 09:55 Business Strategy, cost leadership Generic Business Strategies
Imperfect Competition: Monopolistic Competition Total Running Time: 15:42 advertising, differentiation, location, public policy Imperfect Competition: Monopolistic Competition