Faculty: Ross B. Steinman Tags: behavioralconsumer needsdifferentiationGeographicMarket SegmentationPsychographicPsychological
Business Strategies and Marketing Implications Total Running Time: 17:29 cost leadership, differentiation, strategic positioning Business Strategies and Marketing Implications
Cultural Intelligence (CQ) Intelligence for a Globalized World Total Running Time: 11:54 behavioral Cultural Intelligence (CQ) Intelligence for a Globalized World
Customer Value Proposition Total Running Time: 15:47 differentiation, positioning Customer Value Proposition
Forecasting IV – Consumer Decision Making Total Running Time: 12:16 consumer needs Forecasting IV – Consumer Decision Making
Global Marketing and R&D Total Running Time: 37:42 distribution strategies, Market Segmentation, marketing mix, pricing strategies Global Marketing and R&D
IMC Planning Process Pt 1 Total Running Time: 08:58 Market Segmentation, Marketing Research, Qualitative Research, Quantitative Research IMC Planning Process Pt 1
Imperfect Competition: Monopolistic Competition Total Running Time: 15:42 advertising, differentiation, location, public policy Imperfect Competition: Monopolistic Competition
Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies Total Running Time: 16:58 Psychological, segmentation Pricing: Understanding and Capturing Customer Value Part 3: Price Adjustment Strategies
Segmentation and Data I Total Running Time: 21:22 Geographic, Market Segmentation, Psychographic, Psychological Segmentation and Data I
Segmentation Overview Total Running Time: 18:45 Market Segmentation, positioning, targeting Segmentation Overview