Developing the Marketing Plan Total Running Time: 09:25 business process, mission statement Developing the Marketing Plan
Identifying Target Markets Total Running Time: 26:06 brand equity, segmentation Identifying Target Markets
Introduction to Marketing and Marketing Management Total Running Time: 21:41 value proposition Introduction to Marketing and Marketing Management
Managing Integrated Marketing Communications Total Running Time: 11:46 Managing Integrated Marketing Communications
Pricing Strategy and Development Total Running Time: 19:53 service marketing Pricing Strategy and Development