How sweet it is.
Marketing majors from Temple University’s student chapter of the American Marketing Association (AMA) won the parent organization’s annual Collegiate Case Competition by delivering a marketing strategy for a product from event sponsor The Hershey Company.
The Temple AMA team took top honors ahead of the University of Pennsylvania, Texas State University, and Ferris State University, among other tough competitors. The team of marketing students from the Fox School of Business assembled a thorough, research-driven marketing plan for Hershey’s Ice Breakers Cool Blast Chews, emerging from a field of 91 college chapters to claim first place in the prestigious competition for the first time. The $3,000 top prize will be allotted toward defraying costs related to next year’s case competition, the team said.
“This puts our chapter on the map,” said junior Lily Tran. “Now, other chapters across the country and internationally will look to us as a prime example of what it takes to win.”
The Temple AMA all-junior presentation team comprised Tran, Abbey Harris, Rachel Baker, and Alexander Brannan. The written case team included seniors Taylor Sauder, Rachel Zydyk, and Jennifer McGill. Temple AMA was one of 10 national finalists invited to deliver a presentation at the AMA International Collegiate Conference, held March 17-20 in New Orleans.
The final presentation culminated more than seven months of original research, situation analysis, conducting focus groups and surveys, and marketing recommendations by the Temple AMA team. The group had submitted its written case to AMA in December and, one month later, learned that it had been selected as one of the 10 finalists. From there, they delivered a number of “dry-run presentations,” said Dr. Craig Atwater, Assistant Professor of Marketing and Supply Chain Management at Temple’s Fox School of Business, and one of Temple AMA’s three faculty advisors.
“Our team took tips from the faculty members and PhD students to whom they made their practice presentations and fine-tuned the presentation until it was perfectly polished,” Atwater said. “Their focus groups and taste tests also helped our students determine that the product’s positioning was ambiguous. It’s not a gum, as it dissolves within 15 seconds, and yet it’s not a mint. It’s instead classified within a subcategory, as a power-mint. Our students found that for millennials, who enjoy trying new things, this product is cool and fun, but they found that it also required an explanation.”
Those elements proved critical to the Temple AMA team’s presentation, which the group delivered before a trio of high-ranking executives from Hershey. Then, the marketing students waited until all other names had been announced before celebrating their victory.
“While awaiting the results, I remember counting the spots and losing count because my heart started to pound,” said Harris. “TU-AMA is improving in reputation thanks to our incredible faculty advisors – Dr. Craig Atwater, Professor Jim Thompson, and Dr. Drew Allmond – our talented Fox School professors, and the support of the Marketing department.”
Added Baker: “I believe our success is a direct tribute to Temple University’s dedicated faculty, who over the past three years have consistently encouraged innovation in team settings, fostered perseverance, taught us how to think strategically, and have pushed us to reach our potential.”
The Association of Information Systems (AIS), the premier global organization for academics specializing in information systems, has named the Fox School’s AIS student professional organization a 2011 Outstanding Chapter.
Fox Management Information Systems (MIS) students lead the group to promote the study and practice of MIS. This is the second time AIS has been recognized as an Outstanding Chapter, receiving the award for the first time last year.
Though barely 5 years old, AIS has launched multiple initiatives that make them a prime example of well-executed student leadership. Their newest project, AIS IT Services, provides student members the opportunity to work on real-world projects to enhance the online presence of various clients.
“The experience of developing and implementing solutions for customers, combined with all of the aspects of managing client relationships, project management, and finance, is giving our members invaluable experience in the way business is done,” said MIS Assistant Professor Carey O’Donnell, AIS’s faculty advisor. “This award is an acknowledgement of the hard work and efforts of our organization.”
In addition to the experience of IT services, AIS also offers its members a speaker series with industry executives, IT skill-training sessions and community service opportunities.
The chapter was recognized for its consistent demonstration of leadership as well as the broad range of professional development activities offered to its members. AIS committee members chose the winners through a closed electronic voting process.
“I think the award truly reflects our individual growth as leaders of the MIS community as well as an organization,” said AIS President Michelle Dy-Reyes. “I have seen such growth and improvement in our officers’ leadership. They are the ones who truly make things happen at AIS—that is why this award is very well-deserved.”
Temple’s chapter is the founding chapter for AIS’s student organizations, which is now a network representing nearly 100 colleges and universities around the world.
“We are all learning a lot about service and leadership along the way, and we are excited to accept this award and serve as a role model for the rest of the AIS student chapters worldwide,” Dy-Reyes said.
The recognition is accompanied by a monetary award, which will be formally presented Dec. 5 at the International Conference on Information Systems awards luncheon in Shanghai.
Friday, July 30, 2010
Media Contact: Brandon Lausch, 215-204-4115, firstname.lastname@example.org
Earlier this year, 122 students in 13 teams from seven different student professional organizations (SPOs) represented the Fox School of Business at the 2010 Temple University Relay For Life.
The strong participation among Fox students amounted to more than $3,000 in donations to benefit the American Cancer Society and, for participant Annie Brady, one “really awesome” night.
“It is a really fun event because it is sort of like a lock-in you go to as a kid – friends, UNO, music, dancing and entertainment. My friends and I enjoyed the dancing laps around the pavilion,” said Brady, whose involvement with the Business Honors Student Association (BHSA) brought her to the event, held inside the Student Pavilion at 1501 N. 19th St.
The March 26-27 overnight event has raised $52,000 for the American Cancer Society, surpassing its goal already by $2,000. Fundraising for the event officially ends in August.
Of the $52,000 raised, $3,017 came from Fox SPOs, which, in addition to the BHSA, included: the National Association of Black Accountants, Beta Alpha Psi, the International Business Association, the Society for Human Resource Management, the Financial Management Association and Phi Alpha Delta.
Student-participants from Fox SPOs made up nearly 11 percent of the event’s 1,124 total participants.
Fox Director of Undergraduate Enrollment Management David Kaiser said Relay For Life helps instill two important qualities in Fox students – professional development and community service.
As the adviser to the university-wide student organization College Against Cancer, which organizes the yearly event, Kaiser played an active role in planning and executing the fundraiser. But Kaiser said it’s the students who “did the bulk of the work” in making this year’s Relay For Life a successful one.
“We want to do more next year, of course,” Kaiser said. “But we definitely had a good year.”
Fox SPO fundraising totals:
Business Honors Student Association – $1,260
National Association of Black Accountants – $541
Beta Alpha Psi – $390
International Business Association – $320
Society for Human Resource Management – $280
Financial Management Association – $196
Phi Alpha Delta – $30
– Chelsea Calhoun
Welcome back fellow Temple Students!
Hopefully everyone had a wonderful break to recuperate. But the beginning of the semester also begins the sign ups for the Student Professional Organizations (SPOs). There are many that may suit your interests so be sure to find at least one to join.
SPOs are a great way to get involved here at Temple so take advantage of them. They show that you went beyond the standard school curriculum and it adds a nice touch to your resume. When you start interviewing for jobs employers will see that you are involved, and that you are capable of handling more than just school work.
SPOs are a great way to network and make friends. Many students will build bonds with others and potentially in the future they could help get you a job or prove to be of some value. They are a great way for transfer students to make friends during your beginning semesters here. They certainly helped me make friends.
Last but not least, SPOs are a great way to improve your understanding of the work force. Many of them invite guests from the working world to come speak and give essential words of advice. These working professionals can help educate you of what it takes to get out and be successful in your major.
So everyone go out and get involved!
Check out the list of SPOs here to learn more.