Do you feel like you’re always thinking in 140 characters?
Microblogging platforms have skyrocketed in popularity in the last decade. As of August 2018, Twitter had over 335 million active monthly users, while Weibo, the Chinese social media giant, had over 431 million users. What makes these platforms so enticing to billions of people?
Xue Bai, associate professor with dual appointments in the Departments of Marketing and Supply Chain Management and Management Information Systems, investigated why these short-form social media platforms can be so addictive, together with researchers from Renmin University and Tsinghua University, in her recently published paper.
Bai and her colleagues analyzed the habits, uses and desires of 520 microblogging users. They found that users often used the platform for three distinction purposes: communication, information gathering and entertainment. Then, the researchers took the study deeper by distinguishing the levels of gratification, or the reasons why users feel satisfied when using the platform. Bai classified gratification into three categories: when people are satisfied due to the content they consume or share, the process of using the platform and the social needs they look to fulfill.
“Before, the commonly accepted understanding was that use leads to addiction,” says Bai. “But it turns out in our study, it is how you use it and how you feel from the use of it that leads to addiction.” For example, Person A might use Twitter more than Person B, but if Person B feels more satisfied when using it due to her particular purpose, she may be more likely to become addicted, regardless of time spent on the platform.
The theory behind the study, called “uses and gratifications,” is a common approach to analyzing mass media. However, by distinguishing between the “uses” and “gratifications,” Bai and her colleagues extended the theory to study the causal relations between use, gratification and addiction, opening up new possibilities for media research.
The researchers hypothesized that users with higher gratification levels have a great possibility of becoming addicted. “This constant feeling [of satisfaction] leads to psychological reinforcement and then eventually to dependence,” says Bai. The researchers then linked gratification to four dimensions of addiction—diminished impulse control, loneliness or depression, social comfort and distraction—to determine the path from use to gratification to addiction tendency.
The study found that the different types of purposes led to varying levels of gratification. “For example, if a user is using the microblogging platform mostly for information, information leads to content gratification and social gratification,” says Bai. Using microblogging for entertainment purposes led to satisfaction with social interactions and their experience of the process. The purpose for social communication, surprisingly, yields the least satisfaction among the three types of use.
“Social gratification, however, was the most impactful to addiction,” says Bai. Users who were satisfied from the social aspects of the platforms were more susceptible to loneliness, diminished impulse control and distraction, and were the most likely to be addicted. “Users who felt satisfied with content were the least likely to become addicted,” said Bai.
With the pervasiveness of microblogging tools, these insights are practically important to both consumers and platform designers. Bai hopes her research will help address the issue of social media addiction by understanding more about how these tendencies are formed. “We hope this will guide platform designers to better construct microblogging platforms to enhance the positive effects and avoid the negative impacts,” says Bai. “The research can inform the design of a platform to satisfy users’ needs at an optimal level, not to the point of being addicted.” For example, companies could use this research to emphasize content gratification, which has the least impact on addiction tendency.
Certainly, microblogging will not be going away, says Bai. “It is changing the way people, especially teenagers, communicate with each other and socially interact with the rest of the world.”
Merves Research Fellow Jayanthi Krishnan was promoted this fall to full professor. Krishnan joined the Department of Accounting in Fall 2000. She teaches cost accounting and intermediate accounting for undergraduate students, and financial and managerial accounting for the school’s MBA programs. Her research interests are in the areas of audit quality, audit regulations and the impact of international diversification on auditor decision-making.
Dr. Jayanthi Krishnan has been named to the Fox School Dean’s Research Honor Roll and has received the Business Honors Association Teacher of the Year Award, 2008 Musser Excellence in Leadership Award for teaching and several other faculty awards. Krishnan is also the recipient of the 2015 American Accounting Association’s Notable Contribution to the Auditing Literature Award for “Audit Committee Quality and Internal Control: An Empirical Analysis,” printed in The Accounting Review. She is an editor of Auditing: A Journal of Practice & Theory, and serves on the editorial boards of The Accounting Review, Accounting Horizons, and Current Issues in Auditing.
Director of the Master of Accountancy program Sheri Risler, CPA was promoted to Associate Professor of Practice this fall. In 2011, Professor Risler was named the Director of the Fox School Master of Accountancy Program. She has received several faculty awards, including the 2009 Beta Alpha Psi Teacher of the Year Award, the 2012 Master of Accountancy Faculty Award, the 2013 Musser Award for Faculty Service and the 2017 Student Professional Organizations Faculty Award.
Professor Risler is a member of the American Institute of Certified Public Accountants (AICPA) and the Pennsylvania Institute of Certified Public Accountants (PICPA). Risler was the recipient of the 2016 PICPA Volunteer Service Award. In March 2017, she was appointed to the Pennsylvania State Board of Accountancy as a board member for a four-year term. Prior to joining the faculty in 1997, she was an Audit Partner with the Philadelphia office of Ernst & Young where she provided a broad range of services to entrepreneurial, middle market and public companies.
Professor Cory Ng, was named a Dean’s Teaching Fellows by the Center for Innovation in Teaching and Learning for 2018-2019, for his consistent demonstration of innovation and excellence in the classroom. Professor Ng’s professional background as a Certified Public Accountant and as an educator taught him the importance of critical thinking, problem solving, respecting diversity, keeping a global perspective and behaving ethically in the workplace. He is also a Honors Faculty Fellow for 2018-2019 academic year.
Since joining the Department of Accounting in 2015, Ng has developed a new special topics course for the Master of Accountancy program focusing on data visualization using Tableau software. Ng was also the recipient of the Department of Accounting’s Departmental Adjunct Teaching Award for Excellence in the Classroom (2015) and the Student Professional Organization Award (2017). Beyond the Fox School, Ng has published four papers in the Pennsylvania CPA Journal since 2016 and was recently appointed to the Pennsylvania Institute of Certified Public Accountants Board of Directors.
Dr. MB Sarkar, H.F. “Gerry” Lenfest Professor of Entrepreneurship & Innovation at Temple University’s Fox School of Business, has been appointed Associate Editor of the Strategic Entrepreneurship Journal (SEJ).
SEJ has the second-highest article influence score among entrepreneurship journals in the JCR “Business” and “Management” lists. In 2015, it was rated an “A” journal in the VHB German ranking, and as a “4” journal, with the “most-original and best-executed research”) by the United Kingdom’s Association of Business Schools. SEJ’s mission is to showcase influential and impactful entrepreneurship and innovation research, and is international in scope.
“It’s an honor and a privilege to serve as Associate Editor on one of the leading journals in entrepreneurship,” Sarkar said. “I am humbled to join such a great team of international scholars who are at the helm of this journal. While it feels good to be acknowledged by my peers, it feels even better to know that I am helping build the Fox brand in entrepreneurship research.”
Sarkar is the founding academic director of Fox’s Global Immersion program in emerging markets. Under his leadership, the Fox School has built immersion programs for graduate students in Chile, China, Colombia, Ghana, India, Israel, Morocco, South Africa, and Turkey.
A renowned scholar of Strategic Management and a highly decorated teacher, Sarkar received the Great Teacher Award – Temple University’s highest honor – in 2013. Since joining the Fox School in 2008, he has received Outstanding Professor of the Year Awards multiple times from the Executive MBA, Online MBA, Professional MBA, and the Global MBA programs. His research on technological innovation, entrepreneurship, and industry emergence has been published in several top-tier journals, including the Academy of Management Journal, Strategic Management Journal, Organization Science, Management Science, Journal of Business Venturing, and Journal of International Business Studies among others. He currently serves on the editorial review boards of Academy of Management Journal, Strategic Management Journal and Global Strategy Journal.
Sarkar received his PhD from Michigan State University and is an alumnus of the Indian Institute of Management, Ahmedabad, and St. Stephen’s College, New Delhi.
He is currently collaborating with his doctoral students to examine technological innovation and entrepreneurship in five emerging industries, namely solid-state lighting (Alice Min), lithium-ion battery (Sung Namkung), neuro-prosthetics (Seojin Kim), unmanned aerial vehicles (Jungkwan Kim), and 3D printing (Anna Pak).
“They are terrific doctoral students – smart, hardworking, creative and nice. They keep me sharp,” Sarkar said.
Sarkar’s areas of interest have given him a unique perspective in reviewing SEJ submissions.
“An editor’s job is to lead the review process and help authors develop their papers to their fullest potential,” Sarkar said. “It is a big responsibility, not only to the journal and the authors, but to the field as a whole, and one which I strive to fulfill the best I can.”
Sarkar intends to leverage his position as SEJ editor to further the journal’s ability to publish rigorous and relevant research in the field of innovation and entrepreneurship, and thus enhance its profile as an A journal.
“Journals are institutions,” Sarkar said. “This is an opportunity for me to help build an important institution in the field of entrepreneurship. Through my tenure, my single aim will be to make this journal the strongest that it can be by helping nurture novel ideas into impactful scholarship.”
“Enlightening, Useful and Conversational” are just a few words to describe TechConnect.
The Innovation and Entrepreneurship Institute (IEI) partnered with National Aeronautics and Space Administration (NASA) for the second time to host their semiannual innovation and technology two-day workshop, TechConnect Idea to Invoice Workshop, on Tuesday, March 31 and Wednesday, April 1. The two-day workshop brought scientists and technologists together with business professionals to develop strategies to move tech innovations to market success.
The IEI hosted a successful TechConnect in fall 2014, with 90 attendees including Temple University students and faculty, Philadelphia business executives and representatives from Mayor Nutter’s office. Along with returning participation from the Philadelphia Mayor’s office, this year’s TechConnect had over 100 registered attendees with participating organizations including Comcast, Greater Philadelphia Senior Executive Group, Institute of Electrical and Electronics Engineers, Boeing, and other technology giants.
TechConnect kicked off at 5:30 p.m. by assembling multi-functional teams around a number of technologies. The workshop then followed a technology commercialization roadmap, leading teams with the active support of business mentors, through each stage of the process. Workshop attendees had the option of working on their own technological innovation or a technology provided by one of our partners.
A participating MBA candidate who attended TechConnect shared, “the most important value addition was the people I met along the way. It is because of the people that events such as these are so awesome.” Sr. Technology Commercialization Specialist of NASA found the event to be “very informative and useful.”
Andrew Maxwell and IEI Managing Director, Robert McNamee, led presentations throughout the conference speaking about topics including new product development, innovation science, technology to job mapping, corporate challenges, and much more. The workshop took place in the MBA Commons on the 7th floor of Temple University’s Fox School of Business, Alter Hall and concluded at 8:30 p.m.
The IEI Institute is looking forward to the next TechConnect workshop, which will place fall of this year. Stay tuned for more details on iei.temple.edu/techconnect.
All photos taken at this event were from Temple SMC Senior, Saeed Briscoe. Click here to learn more about IEI.
The Fox School of Business is welcoming 21 new full-time faculty members to all nine of its departments for the 2013-14 academic year as the school continues to enhance its research output and respond to interest in new programs. The Fox School has more than 180 full-time faculty members.
“I have no doubt that our new colleagues will bring the same high level of enthusiasm and passion that our students have come to expect from our existing Fox faculty, who inspire students to realize their full capabilities and then reach beyond them,” Dean M. Moshe Porat said.
The Fox School’s newest faculty members join the school from distinguished universities, including Harvard, the University of Pennsylvania’s Wharton School and the University of Michigan. New faculty members have research interests in fields including management and network science, employment discrimination, financial and managerial accounting, and time-series functional data analysis.
Many of the new faculty members have held executive positions at leading corporations, such as CIGNA and Dell. Others have founded their own businesses in the areas of consulting, strategic marketing and operations leadership.
Included in the new faculty appointments is Charles Gilliland Chair Professor of Marketing Xueming Luo, who was ranked as the No. 1 U.S. scholar contributing to the Journal of Marketing. He was also ranked first in the world in terms of citations in the top five marketing journals: Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research and Journal of the Academy of Marketing Science. Luo will serve as director of the new Global Center on Big Data and Mobile Analytics, based at Fox.
With 50 letters of support from students and faculty, Fox School of Business Associate Professor of Management Information Systems (MIS) David Schuff was selected for this year’s Christian R. and Mary F. Lindback Foundation Award for Distinguished Teaching from Temple University.
“Dr. Schuff is perpetually curious and engaged in the field,” said Associate Professor and MIS Chair Munir Mandviwalla. “Over the years he has gone out of his way to learn new ideas and toolsets for the express purpose of improving the curriculum.”
Recently, Schuff has mastered data tools such as MySQL and SAS Enterprise Miner and then created original teaching materials for first-of-their-kind undergraduate and graduate courses in analytics. These courses have since become national benchmarks for other schools preparing students to effectively mine Big Data.
Schuff has also incorporated the active student use of technology, such as mobile devices and the MIS Community Site, a socially enabled blogging platform, into his classes. One result has been a new model of teaching called student “co-creation,” in which course materials develop organically on the web from students’ user-generated content.
“I am very appreciative to receive this award. It’s exciting to be recognized for something that you enjoy doing,” Schuff said. “Even though students are surrounded by technology, they often are anxious about technology courses. It’s gratifying to get students to a place where they look at things in a new way, or can do something they didn’t think they could do before.”
Schuff has mentored many Fox faculty members, his materials are used in several key courses taught by other professors, he has been repeatedly recognized with numerous departmental and school awards, and he has maintained outstanding student ratings. In addition, Schuff leads masters programs for the MIS Department and is the director of innovation in learning technologies for the Fox School.
Schuff is also known for connecting his research and teaching to industry. Most recently, he co-chaired a joint academic-industry taskforce to host the October 2012 Big Data Conference at Temple.
Schuff is an expert in data analytics, visualization, decision-making and the use of technology in business. Since joining Temple, he has authored more than 30 publications. His work as appeared in numerous peer-reviewed journals, including Management Information Systems Quarterly, the top journal in his field. His research has recently focused on the potential of Web 2.0 to transform politics, specifically elections.
“David has a mastery of the most fundamental, and yet rare, ability of a teacher,” one of his undergraduate students said in a nominating letter. “He can break down highly complex and abstract concepts, explaining them in a way that takes very little effort to understand, or even get excited about!”
Schuff and other faculty will receive their honors at the Faculty Awards Luncheon in the Temple Performing Arts Center on April 25.
Who is Dwight Carey? Many students could tell you that he is an innovative, fascinating man who has guided and encouraged them to never stop improving upon themselves. He is a professor who is on the leading edge of teaching entrepreneurship and has hands on talent at growing businesses from seedlings into successes. So it is no surprise that he is the recipient of the 2011 Lindback Award for Distinguished Teaching.
“I love being in the classroom, but it’s a lot of work and a lot of preparation,” said Carey, an instructor of strategic management who joined Temple’s faculty in 2006. “Marking, grading and writing on papers, to me, is an intellectual conversation with your student.”
Not only is he a fantastic professor but, also, a senior fellow at Temple’s Innovation and Entrepreneurship Institute and dean’s teaching fellow at the Fox School, Carey regularly advises student-entrepreneurs. He has mentored the grand-prize winners of the 2010, 2009 and 2007 Be Your Own Boss Bowl®, a university-wide business-plan competition. IEI’s 2012 Be Your Own Boss Bowl®, is right around the corner, and with a man like Dwight Carey in our department how could feel anything but excitement.
Carey started his first business, a driving school, at the age of 22 with only $250. He then went on to start up 17 other businesses, today he still manages 3. It just goes to show you that great things can happen when you put heart, planning and well executed determination into your dreams of becoming an Entrepreneur.
When Dr. Arvind Phatak moved to the United States from India in 1960 to earn his MBA at Temple University, he told himself he could not fail. Far from failure, Phatak met great success, and after earning his PhD at UCLA, Phatak returned to Temple and built the Fox School’s international business program into one of the university’s most prized assets. He retires this year after 45 years of service.
“I had to pass,” Phatak said. “I couldn’t go back to India a failure. Failure was not an option, so that became my motto – Failure is not an option.”
Today Phatak has much to show for his success.
Phatak not only built Temple’s international business program, he also obtained a highly competitive grant from the U.S. Department of Education to establish one of only 33 Centers for International Business Education and Research (CIBER), bringing more than $4 million to the Fox School. In 2010, Temple CIBER’s federal funding was renewed for the third time since its inception in 2002.
Phatak was also instrumental in getting the international business program ranked nationally. U.S. News & World Report ranks Fox’s undergraduate international business program in the Top 10 year after year. Phatak also said he is extremely proud of the work he did to launch an AACSB-accredited Executive MBA (EMBA) program in Colombia.
“My interest has always been making the Fox School of Business a global enterprise,” said Phatak, who served as executive director of Temple CIBER and Fox’s Institute of Global Management Studies.
He remembers adventures like traveling overnight by train in Russia while exploring potential for a Fox EMBA program there. During his midnight ride on the “rickety, old train,” the procession stopped unexpectedly at “Crystal Goose” so local factory workers could come to the train and sell the crystal that they earned as pay. The unexpected, 2 a.m. crystal bartering made that “the most memorable train ride you can imagine,” he said.
In 1986, Phatak earned a Fulbright Senior Research Fellowship, one of just two awards given to India-based research that year. To date Phatak has authored six books, the first of which, The Evolution of the World Enterprise, is believed to be one of the first books written on international enterprise management. He is working on his seventh book and plans to continue writing it after he retires.
Phatak has received numerous honors including recognition as the Laura H. Carnell Professor of Management and International Business, a Distinguished Faculty Award, an MBA Professor of the Year Award, a Musser Award for Excellence in Service and more. He was a pioneer recipient of the Great Teacher Award, the highest honor a professor can receive from Temple, and he regards this as one of his proudest achievements.
“I don’t claim that I’m the best,” he said. “I owe it to my students. They gave me the opportunity to teach, the opportunity to learn to teach. They helped me become a better teacher.”
Phatak further demonstrated his commitment to his students, and his belief in the value of giving more than you receive, when he established an endowed undergraduate student travel fund. As he prepares to retire, he encourages other faculty to give back to the university as well. “Sacrifice is that which pinches,” he said.
Phatak has held multiple critical leadership roles at Temple. He directed the international business program for nearly 20 years and chaired Fox’s Strategic Management Department from 1978-1981 and from 1987-1990. To many, he is the grandfather of international business at Temple.
“I’m proud that I made it so far,” he said. “Here I was coming to America from India. I never would have imagined that I’d be a Carnell Professor, receive a Great Teacher Award or be a full professor at Temple. Never would I have imagined in my wildest dreams that I’d find such success.”
With the addition of 12 new faculty members for the Fall 2011 semester, the Fox School of Business is expanding not only its number of faculty but also its reputation as a destination for some of the world’s finest researchers.
Many of Fox’s new faculty members — who join eight of the school’s nine departments — either obtained degrees or teaching experience from leading educational institutions across the world, including the Indian Institute of Technology, the National Taiwan University and Peking University in Beijing. Stateside, other new faculty members earned degrees or taught at MIT’s Sloan School of Management, the University of Pennsylvania’s Wharton School and Carnegie Mellon University.
One new faculty member has nearly 30 years of industry experience with global chemical company Rohm and Haas, while another represented pharmaceutical, healthcare insurance and investment companies as a litigation associate in an international law firm.
Other faculty have furthered research in areas such as corporate governance, survival data analysis, pricing strategies for information goods and services, and sales taxes’ effect on consumer and firm behavior.
“The amount of research by the Fox School’s faculty has grown exponentially in recent years, especially as measured by publications in top-tier journals in business,” Dean M. Moshe Porat said. “Our newest faculty members will continue to enhance our global reputation for outstanding research, as well as our commitment to excellence in teaching.”
Since 2008, the Fox School has welcomed nearly 75 new members to its full-time faculty, bringing its total number to 175. Of the new full-time hires for 2011-12, seven are tenure-track faculty.
Friday, August 27, 2010
Media Contact: Brandon Lausch, 215-204-4115, email@example.com
The Fox School is welcoming 19 new faculty members for the Fall 2010 semester as the school continues a hiring wave that has attracted top scholars from across the globe and further increased the school’s reputation and research output.
The new faculty members, who are joining seven of nine Fox departments, hold degrees and have teaching experience from some of the world’s most elite universities, including Brown, Cornell, London Business School and MIT.
Many new faculty have also held senior positions at major corporations – including ARAMARK, AstraZeneca, IBM and Siemens – or have launched their own businesses in areas such as leadership consulting and executive coaching to tax services.
Other faculty have produced innovative research on topics such as workplace discrimination, sales strategy and operations in the pharmaceutical industry, and derivatives markets.
Approximately 60 new faculty have joined the Fox School in the past four years. Currently, there are 165 full-time faculty at Fox.
“We provide high-quality, student-centered business education and engage in sophisticated research and advanced doctoral training. Our dedicated faculty members make that possible,” Dean M. Moshe Porat said. “The growth of our faculty – both in size and stature – shows that we remain committed to providing our students with the best opportunities for learning, research and, ultimately, jobs or faculty placements.”
In recent years, five of nine Fox departments have been ranked in the top 10 in the U.S. based on research.
– Brandon Lausch