Call Your Career To Action

Drive your personal and professional success with the Master of Science in Marketing. Through hands-on experiences built into the curriculum, the Master of Science in Marketing will prepare you to put marketing theory into practice—so you can feel an immediate impact on your career. Customize your degree to your interests with recently expanded opportunities for specialization: enrich your analytical skills with courses in
Marketing Research and Insights; enhance your ability to manage a brand, product line, and lead a full scope of marketing department responsibilities including staff in Enterprise Marketing Management; or advance your strategic thinking with Strategic Advertising & Marketing courses delivered in partnership with Temple University’s Klein College of Media and Communication.

30 credit hours

Full-time and part-time options

Opportunities for Specialization

Limited scholarships available

Specialize in Marketing Research and Insights

Boost your career’s potential with an analytics-oriented curriculum. The Marketing Research and Insights specialization track will prepare you to design an effective data collection approach, apply quantitative methods to interpret data, and use your findings to make and defend strategic decisions.

Develop the skills necessary for jobs such as:

  • Marketing Manager
  • Marketing Specialist
  • Market Research Analyst
  • Market Research Account Executive
  • Advertising Director
  • Brand Strategist
  • Interactive Brand Manager
  • E-Commerce Marketing Director
  • SEO Manager
  • Product Manager

...Or Specialize in Strategic Advertising and Marketing

Enhance your personal brand with a new joint program that combines the Fox School’s global leadership expertise with the storytelling know-how of Temple University’s Klein College of Media and Communication. You’ll gain hands-on experience in crafting multiplatform media plans, proposing market research strategies, creating data visualizations, and analyzing performance metrics, so you have the tools to craft a compelling career journey.

Prepare for any of the following roles:

  • Content Marketing Manager
  • Director of Advertising and Data Analytics
  • Director of Mobile Strategy
  • Integrated Marketing Manager
  • Interactive Account Director
  • Interactive Brand Strategist
  • Interactive Content Producer
  • Lead Generation Specialist
  • Manager of Strategic Planning
  • Media Buyer
  • New Media Planner/Buyer
  • Product Manager
  • Promotions Director
  • Social Media Manager
  • User Experience Strategist

...Or Specialize in Enterprise Marketing Management

Position yourself for a leadership opportunity in marketing. The Enterprise Marketing Management specialization delivers a high-impact online curriculum designed to prepare seasoned professionals with the knowledge and skills to manage an entire product line, brand, external agencies, and a marketing department with responsibility for strategy, planning, budgeting, and staff. Develop a holistic understanding of the marketing management function, from marketing research and strategy formation to channel analysis, life cycle management and rationalization, communication campaigns, and more.

This specialization is ideal for anyone—particularly mid-level business professionals—seeking advancement or a career change to a role in marketing management within any size of business enterprise.

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