Marketing majors from Temple University’s student chapter of the American Marketing Association (AMA) won the parent organization’s annual Collegiate Case Competition by delivering a marketing strategy for a product from event sponsor The Hershey Company.
The Temple AMA team took top honors ahead of the University of Pennsylvania, Texas State University, and Ferris State University, among other tough competitors. The team of marketing students from the Fox School of Business assembled a thorough, research-driven marketing plan for Hershey’s Ice Breakers Cool Blast Chews, emerging from a field of 91 college chapters to claim first place in the prestigious competition for the first time. The $3,000 top prize will be allotted toward defraying costs related to next year’s case competition, the team said.
The Temple AMA all-junior presentation team comprised Lily Tran, Abbey Harris, Rachel Baker, and Alexander Bran- nan. The written case team included seniors Taylor Sauder, Rachel Zydyk, and Jennifer McGill. Temple AMA was one of 10 national finalists invited to deliver a presentation at the AMA International Collegiate Conference, held March 17-20 in New Orleans.
The final presentation culminated more than seven months of original research, situation analysis, conducting focus groups and surveys, and marketing recommendations by the Temple AMA team. The group had submitted its writ- ten case to AMA in December and, one month later, learned that it had been selected as one of the 10 finalists. From there, they delivered a number of “dry-run presentations,” said Dr. Craig Atwater, Assistant Professor of Marketing and Supply Chain Management, and one of Temple AMA’s three faculty advisors.
“The focus groups and taste tests helped our students determine that the product’s positioning was ambiguous,” Atwater said. “It’s not a gum, as it dissolves within 15 seconds, and yet it’s not a mint.
It’s instead classified within a subcategory, as a power-mint. Our students found that for millennials, who enjoy trying new things, this product is cool and fun, but they found that it also required an explanation.”
“While awaiting the results, I remember counting the spots and losing count because my heart started to pound,” said Harris. “TU-AMA is improving in reputation thanks to our incredible faculty advisors — Dr. Craig Atwater, Professor Jim Thompson, and Dr. Drew Allmond — our talented Fox School professors, and the support of the Marketing department.”
A team of graduate students from Temple University’s Fox School of Business advanced to the final round of the National Cyber Analyst Challenge, sponsored by Lockheed Martin.
The students, from Fox’s Master of Science in IT Auditing and Cyber Security (ITACS) program, competed against teams from eight other colleges and universities for a $25,000 grand prize. Fox’s team included: Jeta Gjana, Jose Gomez, Kerwing Hy, and Nick Nguyen, from the ITACS program’s security track, and Ibtissam Bazzine, of ITACS’ auditing track.
The first phase of the National Cyber Analyst Challenge consisted of an analysis of a complex real-world case created by Lockheed Martin experts. Participating teams received documents pertaining to a fabricated company and files that were meant to replicate a report issued by the Federal Bureau of Investigations. The team from Fox, which is coached by ITACS professors Ed Ferrara and Wade Mackey, pored over 75 gigabytes of data to find the cause of the hack.
“We couldn’t have been more excited to represent Temple and Fox in a competition of this level,” Hy said.
Young entrepreneurs from the Fox School of Business took home top honors at February’s College Pitch Philly competition, geared toward unearthing the top business concepts of undergraduates from Philadelphia’s colleges and universities.
Andrew Nakkache, FOX ’16, won the $7,500 top prize with Habitat, a mobile app that lets students and faculty to order food, via pickup or delivery, from their favorite food trucks and restaurants around campus.
Neha Raman, a sophomore international business major at the Fox School of Business, claimed the $5,000 second prize for Rungh, a create-your- own nail polish system.
Nakkache and Raman competed among 33 other students or teams of undergraduates Feb. 24 at the University Science Center’s Quorum.
Organized by Campus Philly and the Philadelphia
Regional Entrepreneurship Education Consortium (PREEC), College Pitch Philly offered a pool of $15,000 in prize money for new business ventures. After making two-minute pitches in the first round, six finalists delivered five-minute pitches and conducted five-minute Q&As to determine the winners.
“I’m still in shock,” Raman said. “I still have the giant check from the competition in my room.
One of the first-established academic departments at the Fox School of Business is getting a new name, and is set to introduce a new undergraduate degree program.
The Fox School’s Department of Statistics will soon be rebranded as the Department of Statistical Science. Addi- tionally, the department will unveil a Bachelor of Science degree program in Statistical Science and Data Analytics. Both changes are effective for the 2016-17 academic year, following the approval in March by Temple’s Board of Trustees.
The department had been known as the Department of Statistics since its establishment in 1929, 11 years after the founding of the Fox School.
“Rebranding our department as the Department of Statistical Science reflects the breadth of our department’s academic research, the discipline’s changing landscape, and our department’s renewed focus on engaging in quality research that reshapes the field of statistics and to train new generations of statisti- cally skilled graduates,” said Dr. Sanat K. Sarkar, Chair of the Department of Statistical Science.
Four faculty members from the Fox School of Business headlined the awardees at the 17th annual Research Roundtable and Teaching Awards ceremony, held Oct. 30 at Alter Hall.
Professor of Strategic Management Dr. Robert D. Hamilton III, who has been on faculty since 1981, received the Lifetime Achievement Award, for his exhibition of a lifetime of distinguished teaching, research, and service.
The Fox School also celebrated the investiture of three named professorships.
Dr. Mitrabarun “MB” Sarkar, top, is the inaugural H.F. “Gerry” Lenfest Professor of Entrepreneurship and Innovation within the Strategic Management department at the Fox School.
Dr. Kose John, center, is the Laura H. Carnell Professor of Finance at Fox. He joined Fox in July from New York University, where he was the Charles William Gerstenberg Chair of Banking and Finance.
Dr. David E. Jones, bottom, is the Jerome Fox Professor in Accounting, Taxation and Financial Strategy. He joined the Fox School in July from Case Western Reserve University.
Jones’ distinguished chair was created through a $2 million gift from Saul A. Fox, SMC ’75, in honor of his father, Jerome Fox — a World War II veteran, a certified public accountant, and the founder of the former Philadelphia accounting firm Gelrod Fox & Company. This chair is to be held by high-level practitioners of accounting, taxation and financial strategy, who hold the same zeal for these areas of academic focus as Fox did.
There was cheering, in both Mandarin and English, as Fox School of Business freshman James Yuan won the right to serve as Mandarin-language broadcaster of Temple University men’s basketball games.
Temple University’s Office of International Affairs organized the inaugural “Battle of the Broadcasters,” held Jan. 31 at Morgan Hall. The com- petition pitted five Chinese international students to determine the most-engaging and accurate live commentary of the Owls’ game against South Florida. Yuan and Javi Yuan, a recent graduate of the School of Media and Com- munication, shared first place, and will broadcast the team’s remaining home games on YouKu, the Chinese version of YouTube, and Temple’s Owlsports.com.
“I was very nervous, but mostly excited to be up there,” Yuan said.
In his course “Law in American Society,” an animation of folk singer Willie Nelson, designed by Dr. Samuel D. Hodge, strums his guitar as he explains the difference between public and private law.
Professor of Legal Studies at the Fox School of Business, Hodge’s use such animations demonstrates his place as an innovative educator. Hodge served as the Academy for Teachers’ 2016 master teacher and lead a program on innovation in teaching in January, leading a one-day conference for elite high- school teachers.
The Academy for Teachers is an annual selective conference in New York City that’s intended for teachers. One master professor, as chosen by the Academy, leads a lesson for a number of selected high school teachers on innovative strategies in teaching. Previous master teachers include Emmy Award-winning filmmaker and historian Henry Louis Gates Jr.; Pulitzer Prize in Music winner David Lang; and renowned social and political activist Gloria Steinem.
“This was a total surprise,” he said. “I didn’t apply for it; they just called me out of the blue one day. Then I saw the list of people who have been selected before me and I said, ‘Why am I within that elite group?’ But I was, and it was exciting.”
Roughly 800,000 people flooded Philadelphia in late September for a visit from Pope Francis and the World Meeting of Families, a global gathering of Catholics.
So… now what? An event jointly sponsored by Temple University’s School of Tourism and Hospitality Management (STHM) and Temple’s Center for International Business Education and Research (CIBER) considered that very question.
Gathering Philadelphia’s leading minds in tourism, international business, and government at its event, titled, “The World Meeting of Families is Gone: Now What?”, STHM and CIBER aimed to address how Philadelphia could leverage the international exposure and media focus it received from the World Meeting of Families in order to further its status as an elite host for future global events.
“This was our finest hour and it can be again,” said Pat Ciarrocchi, the event’s keynote speaker and a longtime Philadelphia news anchor who covered the World Meeting of Families.
“The World Meeting of Families brought Pope Francis to Philadelphia and, along with him, more than 15,000 reporters representing media outlets from around the world,” said Dr. Elizabeth Barber, STHM Associate Dean. “This event generated an unparalleled level of visibility to viewing audiences that wouldn’t have otherwise been exposed to what Philadelphia has to offer. In order to best capitalize on the tourism opportunity created by the World Meeting of Families, we as a city will need to maintain the open dialogue we’re initiating today through this event.”
In examining the future of a post-Pope Francis Philadelphia, the event welcome notable keynote speakers: recently retired Philadelphia Convention & Visitors Bureau CEO and president Jack Ferguson; CEO and president of Visit Philadelphia Meryl Levitz; executive director of the Tourism Division of PHLCVB Brian Said; and executive director for Global Philadelphia Zabeth Teelucksingh.
Do ethical entrepreneurs earn more?
“Yes,” said Bernard “Bernie” Marcus, answering the question that also served as the title of his lecture.
The co-founder and former CEO of The Home Depot, Marcus visited the Fox School of Business Feb. 9 as the inaugural Warren V. “Pete” Musser Visiting Professor of Innovation and Entrepreneurship. Established in 2015, the Musser Professorship is an endowed term professorship filled by experienced and well- known practitioners who are interested in spending a term at the Fox School to mentor students in the early stages of their ventures.
A businessman and philanthropist, Marcus co-founded The Home Depot after he and coworker Arthur Blank lost their jobs with a California hardware store. The Home Depot went public in 1981 and has since become a billion-dollar, home-improvement empire. Marcus retired in 2001 to focus on philanthropy.
“Ethics are critically important,” Marcus told the standing-room only crowd at Alter Hall. “Everyone has that desperate moment in business when someone tries to break your conscience.”
Marcus’ “desperate moment” came when, at age 49 and unemployed, he decided to open The Home Depot. The former medical student hadn’t encountered the sometimes-unprincipled and amoral dealings that one can encounter with owning a business.
Undaunted, Marcus refused to work with those who were dishonest and resolved that his business wouldn’t be about cutting corners or taking bribes.
The Fox School honored William A. “Bill” Graham IV as the recipient of the Musser Award for Excellence in Leadership, the highest honor conferred by the School, during a Nov. 5 dinner and reception. Graham is the Chairman of the Board and Chief Executive Officer of The Graham Company, a privately held and leading U.S. insurance and surety brokerage and consulting firm considered one of the largest in the nation based on revenue size.
The evening paid homage to Graham and one of his lifelong loves — pigs. Graham, whose office is decorated with pig paraphernalia, is said to hold the animal in high regard because of its intelligence.
Graham received a plush pig toy, along with Musser Award winner’s customary crystal owl statuette, from Dean M. Moshe Porat and Warren V. “Pete” Musser upon reaching the podium to deliver his acceptance remarks.
CNBC anchor Tyler Mathisen, the event’s master of ceremonies, playfully addressed attendees in Pig Latin to kick off the evening. On stage, a safety inspector appeared and gave Mathisen an ultimatum about ensuring the safety of a nearby handrail — a play on Graham’s line of work. “Yes, Mr. Inspector. We’ll get right on that — when pigs fly,” Mathisen said, as a toy pig soared across Mitten Hall’s Great Court. A live potbelly pig, named Valentino, also made his way onto the stage to the crowd’s delight.
Also recognized at the recep- tion were: Dr. MB Sarkar, H.F. Gerry Lenfest Professor of Entrepreneurship and Innovation (Excellence in Teaching); Dr. Anthony Di Benedetto, Professor of Marketing and Supply Chain Management (Excellence in Research); Dr. TL Hill, Associate Professor of Strategic Management (Excellence in Faculty Service); Dr. Rajan Chandran, Fox School Deputy Dean (Excellence in Administrative Service); Silas C. Adams, FOX ’15 (Excellence in Student Leadership); and James J. Dornan, FOX ’85 (Excellence in Alumni Achievement).
Said Kenneth Ewell, the President and Chief Operations Officer of The Graham Company: “Bill Graham is the kind of man everyone wants to work for because he leads by example. I don’t think the Fox School of Business could have chosen a better-suited recipient for the Musser Award.”
Maybe when pigs fly.
When Philadelphia’s leading female journalists, restaurant owners, consultants, entrepreneurs, and student leaders gathered at Temple University’s Mitten Hall, they hardly expected they’d be blowing bubbles.
Laughing as the bubbles popped, the women embraced the obvious message: Be daring, no matter the setting.
At the 16th annual League for Entrepreneurial Women’s Conference, held Oct. 20, the Greater Philadelphia region’s top female innovators came together to share stories on their respective paths to success, and honored those who have reached professional pinnacles.
Co-founders of the League for Entrepreneurial Women Dr. Elizabeth H. Barber, Associate Dean of Temple’s School of Tourism and Hospitality Management; and Betsy Leebron Tutelman, Temple’s Senior Vice Provost for Strategic Communications; with Ellen Weber, Executive Director of Temple’s Innovation and Entrepreneurship Institute (IEI), hosted the event.
A packed room of women heard from keynote speaker Lu Ann Cahn, Director for Career Services at Temple’s School of Media and Communication. The face behind the bubbles, Cahn asked the women to think about how blowing bubbles felt. The overwhelming response was empowerment and freedom from judgment.
Cahn, who spent 40 years in the broadcast news industry, including 27 with Philadelphia’s NBC10, was familiar with that feeling. After surviving breast cancer, Cahn found herself at odds with her career and challenged herself to try something new each day for a year. Her book, I Dare Me, documents her experiences with rediscovering her spark of individuality and confidence.
“No matter what you’ve accomplished, what you’ve survived, sometimes you forget who you are,” Cahn said. “The hardest first to do is a first that faces a fear.”
Like blowing bubbles, doing something that might be silly or might fail is how success was made, she said.
“I’m here to dare you to go on your own adventure,” Cahn said.
Two students from Temple University’s Fox School of Business received merit scholarships by Aflac based upon their stellar performances during summer internships with the insurance company.
Junior International Business major Maria Blaszczyk finished No. 2 in the United States among collegiate interns within Aflac’s program. She earned a $3,000 scholarship and a trip to Aflac’s corporate headquarters in Columbus, Ga., to meet with Aflac executives and to tour the Aflac campus. Senior Marketing major Elliot Astor, who finished No. 1 in the Northeast Region, earned a $2,000 scholarship.
The Elevate 2015 Aflac Intern contest, in its second year, awards scholarships to eight college-age interns from a pool of 365 students who interned for the company.
Requirements for the scholarship, among others, include ranking among the best in sales and acquisitions.
“Maria and Elliot have exemplified what it means to be great interns with a Fortune 500 Company,” said Matthew O’Hanlon, District Coordinator of Aflac’s Philadelphia Region. “This demonstrates why the Fox School of Business is such an elite business school, and it is with great pleasure that we honor these students.”
“No matter what you do, do it to your utmost. I always attribute my success to always requiring myself to do my level best, if only in driving a tack in straight.”
Russell Conwell, Temple University’s founder, said those very words. Entrepreneurship and innovation are analogous with the Fox School of Business and Temple University, where doing things to our utmost is essential.
The Fox School’s commitment to preparing students to innovate through their management (entrepreneurship) or through the management of an organization
(intrapreneurship) has been a highlight, manifesting in two recent rankings. The undergraduate- and graduate-level Entrepreneurship programs earned Nos. 8 and 10 national rankings from The Princeton Review and Entrepreneur magazine. Entrepreneurship is present throughout Fox and the university. The Fox Online MBA was recently ranked No. 1 for the second year in a row. And Temple University’s 10th President, Dr. Neil Theobald, has made “entrepreneurship across disciplines” one of his six commitments to power Temple’s future.
As you have seen — and will continue to see — Temple alumni have embraced the entrepreneurial drive.
This drive is within you, too. Temple’s motto, “Perseverance Conquers,” is a part of your life. You have the power. And here’s how you can take advantage of it: Mentor a student. The experience you possess is your greatest skill. Fox students are eager to learn from you, in whatever career path you’ve chosen to follow. Next, hire a Fox student. Doing so welcomes the next class of Owls into the professional world. And the collaboration will create more opportunities for you to innovate. Finally, visit campus and speak to our students. Fox’s student professional organizations create opportunities for students and alumni to connect beyond the board room and classroom.
Continue to connect, both with alumni and current students, and always remember that perseverance conquers.
Sal and Lisa DeTrane
Chief Financial Officer and Chief Administrative Officer MedeAnalytics
In-demand grads: “What I’ve heard from a lot of companies is that they love hiring applicants from Temple, because they typically find that Temple grads have a strong work ethic and good common sense,” Sal said. “They are known to have an ability to practically apply their experience versus many other graduates that solely rely on their education.”
Alums Sal and Lisa DeTrane endowed a scholarship to honor of their appreciation for Temple and to support future entrepreneurs.
While visiting Main Campus with his son, Alex, last summer, Sal DeTrane, BBA ’93, was amazed to see how dramatically it had changed. The addition of the high-rise residences at Morgan Hall, renovations to Pearson-McGonigle Hall, and new shops mixed with the familiarity of Cecil B. Moore Avenue, added to the existing look of the Bell Tower and the expansive food-truck scene.
“It’s so interesting to see how much it’s changed and the amount of investment that’s gone into the campus,” said DeTrane, 44. “It gets more impressive with every visit.”
DeTrane and his wife, Lisa, BBA ’93, a fellow alum, have remained dedicated to Temple since their graduation nearly 25 years ago. Sal DeTrane frequently flies to Philadelphia from the couple’s Silicon Valley home for on-campus speaking engagements at the Fox School of Business, to visit clients in the area, and to attend Philadelphia Eagles games each fall.
The DeTranes’ Temple pride led the couple to start The DeTrane Family Endowed Scholarship, to help entrepreneurial students receive the same education that made Sal passionate about pursuing venture capital-oriented endeavors and helping emerging businesses succeed.
“We really wanted to support young entrepreneurs in Philadelphia since it’s not as common to start a business on the East Coast,” said Sal DeTrane. “Here in Silicon Valley, it’s more of a norm for people to leave their job to start a company.”
Sal and Lisa DeTrane met in several business and accounting classes at Fox and became friends before graduating, dating, and getting married two years later. After their honeymoon, the couple moved to California in 1996. Lisa transferred from Philadelphia’s AT&T office to a branch in California, continuing her work in sales operations, while Sal transferred within Andersen to help build the firm’s global technology investment banking practice based in San Jose.
“I had little knowledge of what venture capital or investment banking was when I was in college, let alone thought about it as a career,” he said. “I quickly moved into broader and increasingly early-stage business interests after graduation and moving to the Bay Area.”
He later joined The Angels’ Forum and The Halo Fund, where he co-managed a $50 million portfolio of venture-backed start-ups and developed more formal portfolio management processes. He left to start his own venture capital firm, Nucleus Partners, in late 2001 with a friend and colleague, Eric Walczykowski.
As founder and managing director of Nucleus Partners, DeTrane actively worked with companies as opposed to merely investing in and advising them. In 2003, Nucleus Partners invested in one of his portfolio companies, now called MedeAnalytics. DeTrane joined MedeAnalytics in late 2004 and played critical executive roles to develop and refine its strategy, raise all of its institutional capital, as well as implement operational best practices that enabled the company’s rapid growth.
In 2015, while preparing MedeAnalytics for an initial public offering (IPO), the Board and executive team decided to complete a majority recapitalization (or private IPO) with a leading software private equity firm called Thoma Bravo. DeTrane has been MedeAnalytics’ chief financial officer and chief administrative officer and has led all strategic planning, operational, and business development activities for over 12 years.
With Sal DeTrane’s success, Lisa took on the leadership role for their home and three children. “We balance each other out,” she said. “I feel fortunate in finding a great partner in life and having great kids. I enjoy being CEO of our household.”
The DeTranes enjoy the idea of their son possibly attending Temple next fall and their two daughters in the years to come.
“We don’t want to push our son into going to Temple, we want that to be his decision,” Sal said. “But we want to make sure he understands all the positives and everything Temple has to offer.”
BA ‘61 | Author, Journalist
Hometown: Brewster, Mass.
Journalism and juggling: “I didn’t have any difficulty jumping into journalism, for which I probably have to credit Temple. Being a wife and a mother and balancing a career? That might’ve been my biggest challenge.”
Deborah Forman’s training and experience in reporting helped her realize her passion for writing about the history of art and theater in the Cape Cod region.
Since 1899, Provincetown, Mass., and its picturesque coastal surroundings have provided a solid community where artists and writers paint, sculpt, write, and interact.
Deborah Forman, BA ‘61, knows all about the rich, creative history of the seaside town and its home on Cape Cod. She’s produced a documentary about the Provincetown art colony, written a two-volume history, and authored a three-book series on contemporary artists working in the popular New England region.
“Writing about art has always been an interest of mine, and in the last five years I’ve been able to do that almost exclusively,” Forman said.
Forman cultivated her interests in writing and reporting at Temple University’s journalism department, which, in the late 1950s and early 1960s, was housed within the Fox School of Business.
“The journalism department was kind of its own little enclave,” she recalls. “It was really nice and intimate, and felt like a small oasis in a big university.”
The author and writer worked for the student newspaper, The Temple News, and joined the school’s chapter of the Society of Professional Journalists, of which she was president during her senior year. Forman had no difficulty beginning her journalism career after graduation; she and her family moved to Mount Holly, N.J., where she landed a freelance reporting gig at the Burlington County Herald. She eventually moved on to the Haddonfield Herald as reporter and editor.
After moving to Cape Cod with her family in 1976, Forman further developed her journalistic chops as an editor for the Cape Cod Times and editor in chief for Cape Cod View magazine. Forman had already taken up painting, studied art, and enrolled in art classes at the Pennsylvania Academy of Fine Arts and the School of Philadelphia Museum of Art. However, her beginnings on Cape Cod further ignited her passion for art and art history.
She interviewed experts and artists in the area and learned about the history of the Provincetown art colony. These interviews became the basis for the script she wrote for the documentary, “Art in Its Soul,” which aired on Boston’s PBS station in 1987.
While teaching a class at the Cape Cod Museum of Art, Forman had students asking if there was a book that collected the entire history of the Provincetown art colony. They were surprised to learn there was no definitive historical book on the colony, especially since the National Trust for Historic Preservation named it the nation’s oldest art colony. Since she had a lot of material from her interviews and research, Forman decided to write a book that brought the colony’s history to date. An editor at Schiffer Publishing discovered she was writing the book after speaking with the curator at the Cape Cod Museum of Art.
“It was serendipitous,” Forman said. “I emailed him the manuscript, and within a few weeks I had a signed contract.”
After publishing the two-volume Perspectives on the Provincetown Art Colony in 2011, Forman’s editor at Schiffer wanted her to continue writing about the arts community on Cape Cod. As a result, she wrote three more books: Contemporary Cape Cod Artists: Images of Land and Sea (2013); Contemporary Cape Cod Artists: People & Places (2014); and Contemporary Cape Cod Artists: On Abstraction (2015).
She’s currently working on a book about the history of theater on the Cape, another interest of hers. She writes a monthly art column for the Cape Cod Times, as well as weekly theater and art reviews for capecod.com.
“I love writing, and I love hearing and telling other people’s stories,” Forman said. “I’m doing exactly what I want to do.”