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Alejandro Cremades speaks to Fox students as Musser Visiting Professor of Innovation and Entrepreneurship

Photo of Alejandro Cremades speakingPacing the room, Alejandro Cremades progressed through his slides to one with a map of the United States. Pins in the map appeared, showing locations from which the world’s most-famous start-ups were launched out of garages.

Amazon. Harley-Davidson. Apple. Google. Disney. The list comprised a veritable who’s who of famous American businesspeople and entrepreneurs.

“A start-up can start from anywhere – even an empty garage,” Cremades told students from Temple University’s Fox School of Business.

The Spanish author and entrepreneur delivered a keynote centered on entrepreneurship and investing, speaking to students and faculty members March 8 as the Fox School’s Warren V. “Pete” Musser Visiting Professor of Innovation and Entrepreneurship. Established in 2015, the Musser Professorship is an endowed term professorship filled by experienced and well-known practitioners who are interested in visiting the Fox School to mentor and engage with students.

Cremades’ credentials speak for themselves. He is the 30-year-old executive chairman of CoFoundersLab, which provides the world’s largest network of entrepreneurs with access to necessary resources to help their businesses thrive, grow, and excel. He is also the co-founder and executive chairman of 1,000 Angels, the world’s largest digital-first, invitation-only investor network, and is the author of the best-selling “The Art of Startup Fundraising.”

Cremades’ personal story is similar to those that he described at the open of his presentation. He shared that he had started his first company out of a New York City studio apartment at the corner of 6th Avenue and 29th Street. He conducted business meetings from the bed in the cramped living space. Eventually, he said, his landlord caught on and put an end to Cremades’ arrangement.

Since those days, the idea of starting a business – at least with regard to the kind of capital required to do so – has changed dramatically. A tech start-up, for example, would have necessitated $5 million in funding in 2000. Seventeen years later, that total has dropped significantly, to a mere $5,000, he said.

Magazines like GQ, Entrepreneur, and Vanity Fair have featured Cremades on their top 30 under 30 lists in recent years, and for good reason. The entrepreneur is an expert in growing and securing funding for businesses. He cautioned student-entrepreneurs in the room against allowing themselves to dream big after only the earliest stages of operation.

“You may hit today, but something tomorrow can trigger a loss,” Cremades said. “A start-up requires building a repeatable and scalable business model.”

Photo of Alejandro CremadesCremades’ talk transitioned into fundraising, which is his area of professional proficiency. “Did you know,” he said, starting one sentence with a rhetorical question, “that 65 percent of companies fail because of a lack of funding?” He described crowdfunding, angel investing, and venture capital funding, all of which appeal to “different entrepreneurs at different stages of their startups,” Cremades said.

Cremades’ visit is the latest in a series of high-profile speakers who have served as the Fox School’s Musser Visiting Professor of Innovation and Entrepreneurship. Previously, Fox has hosted Bernard “Bernie” Marcus, co-founder and former Chief Executive Officer of The Home Depot, and David L. Cohen, Senior Executive Vice President and Chief Diversity Officer of the Comcast Corporation.

“It’s an honor to welcome Alejandro to the Fox School at a time during which our school is experiencing incredible momentum,” said Dean M. Moshe Porat.

Porat mentioned Fox’s undergraduate- and graduate-level Entrepreneurship programs, as each have been ranked among the top 10 nationally by The Princeton Review and Entrepreneur magazine. He also shared the school’s mission to provide entrepreneurial support through the university’s Innovation and Entrepreneurship Institute, and access to entrepreneurship education across all of Temple’s schools and colleges with the newly established Temple University Entrepreneurship Academy.


Fox School Press & Media / Press & Media

Fox students, faculty use Broad Street Run to make a difference for local organization

Group photo of the Fox teamStudents and faculty from Temple University’s Fox School of Business are lacing up their running shoes to make a difference for a non-profit organization in Philadelphia.

Runners who have registered for Philadelphia’s Broad Street Run on May 7 are welcome to join the Fox School’s team, led by professor Michael McCloskey. Interested runners can purchase a Fox School team running shirt to be worn on the day of the 10-mile race, with all proceeds supporting a charitable organization.

This year’s charity of choice, ARTZ Philadelphia, is a non-profit organization that provides opportunities for self-expression and the rebuilding of self-esteem and dignity to people living with dementia and their caretakers through the use of artwork.

“Our team fields faculty and students from all of Temple’s schools and colleges, not to mention alumni,” said McCloskey, who teaches in Fox’s Department of Risk, Insurance, and Healthcare Management. “Not only are we helping a great cause, but we’re bringing together our entire university in the process.”

McCloskey’s team, in its ninth year, expects more than 250 runners and nearly $4,000 in contributions to ARTZ Philadelphia. The team had only 15 runners in 2009, its first year.

This effort is but one facet of the yearlong contributions being made to ARTZ Philadelphia.

Annually, students from Temple’s Sigma Chapter of Gamma Iota Sigma – a national professional organization for risk management and insurance majors – support a charity of choice through active fundraising during the academic year. In 2015-16, the Sigma Chapter donated $15,000 to Brave Hearts for Strong Minds, a Philadelphia-based organization that provides college funds for children who have lost an income-earning parent.

“The work of these students is an extraordinary active investment in their community,” said Susan Shifrin, ARTZ Philadelphia’s founder and executive director. “That’s one of the things that has most impressed me. Additionally, these students have participated in volunteer training sessions to find other ways to give back to our organization. I have been very impressed with their sensitivity and their commitment to philanthropy.”

ARTZ Philadelphia has an estimated operating budget of $60,000, said Shifrin, which demonstrates the need for the anticipated five-digit donation from Fox’s students.

“The possibilities are endless with how their contributions can support our work,” Shifrin said.

For Fox’s Broad Street Run team, the charitable connections do not end there. The team receives its running shirts at no charge from Ivory Ella, a charitably minded apparel company owned by 2015 Fox School alumnus Rich Henne. What’s more, the running team guarantees its runners free campus parking, and provides transportation to and from the start-finish lines and a post-race barbeque courtesy Temple Police.

“Our team receives support from top to bottom,” McCloskey said. “Overall, the groundswell of support we have received from Temple runners who want to help a good cause has been outstanding.

“I think everyone wants to be a part of something that supports a greater cause, and that’s what we’re trying to do through the Broad Street Run.”


Fox School Press & Media / Press & Media

Management Information Systems major presents research at national marketing conference

Eric Koeck PhotoReceiving notable recognition for a research paper is not what senior Eric Koeck originally set out to do.

What started as Koeck’s summer research project turned into a presentation he delivered at the 2017 Winter American Marketing Association (AMA) Conference in Orlando. The paper, “Tweets, Retweets, and the Brand Positioning of the 2016 U.S. Presidential Candidates,” is co-authored with two professors from Temple University’s Fox School of Business – Dr. David Schuff and Dr. Susan Mudambi.

Koeck, a 22-year-old senior who majors in Management Information Systems (MIS), utilized different tools to scour the Twitter feeds of each presidential candidate. Then, he analyzed the difference between word choice and how those words affected the virality of their tweets. To do this, candidates were split into two groups: insurgent candidates (or those who never held political office with their respective political parties) and establishment candidates (those who had).

“I’m very interested in data analytics and I wanted to complete a project that would give me the opportunity to work with that,” said Koeck, a Collegeville, Pa., native. “I was forming this project when the presidential primaries were in full swing. I’m interested in politics and an active Twitter user. It lined up nicely as something into which I could really immerse myself.”

The main findings, Koeck said, showed that insurgent candidates were more likely to express both positive and negative emotion, as well as gender references, while establishment candidates were more likely to express affiliation. In addition, the traits most positively linked to retweets were negative emotion and female gender references.

Impressed organizers of the AMA conference waived Koeck’s fee, and his travel expenses to and from the conference were sponsored by Temple’s Creative Arts, Research, And Scholarship program.

The three-day event provided eye-opening exposure for Koeck.

“It was a really great experience,” he said. “I learned a lot about academia and business research. One professor from a university in Canada asked me to send her my presentation, because she was interested in her students following the election closely.”

While Koeck remains humble, his capabilities, as they pertain to research, have not gone unnoticed.

“Eric impressed me with his systematic and persistent approach to data collection and analysis, and with his efforts to find the best way to present and explain the results,” said Mudambi, Associate Professor of Marketing at the Fox School. “He has a great mix of intellectual curiosity and hands-on data skills.”

“They were both wonderful,” Koeck said of working with Mudambi and Schuff, Professor of MIS. “Dr. Schuff has been mentoring me on this project the whole way through, and Dr. Mudambi helped us integrate different marketing concepts into the paper so that it was appropriate for AMA. Dr. Schuff’s work is relevant to my interest in analytics and statistics, which made sense for our collaboration. I was really glad when he agreed to work on this with me.”

As the trio work to get the paper published in an academic journal, Koeck prepares to present the project to state legislators at Temple Undergraduate Research Day April 24.

Future opportunities for Koeck, a graduating senior, already have sprouted.

Said Koeck: “Starting in September, I’ll be working for PricewaterhouseCoopers in their Advanced Risk and Compliance Analytics practice. I interned there last summer and had a good experience so I’m excited to start my career there.”


Fox School Press & Media / Press & Media

Fox marketing students collaborate with local high school to offer professional-development training

Photo of Cristo Rey eventAt Temple University’s Fox School of Business, students know that networking is crucial to professional success. That’s why they are helping local high school students perfect their personal elevator pitches.

Students from Temple’s chapter of the American Marketing Association (Temple AMA) are collaborating this semester with Cristo Rey Philadelphia High School, a private high school located in North Philadelphia, to work with its students on professional development.

In January, the Fox School hosted juniors and seniors from Cristo Rey to share tips on personal and professional presentation skills and communication skills in a formal environment. Temple AMA members plan on visiting Cristo Rey’s North Philadelphia campus in May 2017, when its members plan to speak to the student body at large.

The initial activity was part of “Project: Career,” a networking initiative between the Fox School and Cristo Rey. Cristo Rey combines academic curriculum with professional work experience. Each student, in grades 9 through 12, works a real job for real wages five days each month. This affords Cristo Rey’s students the professional development opportunities they will need at the next level, and substantially reduces their tuition at the school.

Cristo Rey’s ideals align well with those of Temple AMA, said Mina Kwong, the student organization’s Director of Social Impact.

“Our mission is to transform students’ lives,” said Kwong, 20. “We provide students with opportunities to enhance their marketing skills, knowledge and personal networks. We want to do that through community service and social impact.”

At the Project: Career event, Cristo Rey’s students received mentorship from Fox School marketing majors on their college experiences, and their academic careers within the program.

“Our students really enjoyed the event,” said Joanna Wusinich, Director of the Work-Study Program at Cristo Rey. “They saw it as an opportunity to get their feet wet and get comfortable networking. All of our students have four years worth of internship experience under their belts, so I think they took a lot of pride in being able to talk about their work history.”

Photo of Cristo Rey eventWusinich said she first learned about Temple AMA two years ago, and the two groups have been working together ever since. The goal for each, she said, is to foster growth through collaboration.

“We wanted to bring Cristo Rey’s students to our business setting and open up their eyes,” Kwong said. “That’s something that is valuable for them, in learning about us. It’s a learning opportunity for us, as well. It’s so eye-opening to see that their students have lots of internship experience. It’s really inspiring.”

Cristo Rey’s graduating seniors in the class of 2016 achieved a 100-percent graduation rate, which according to Wusinich demonstrates the school’s biggest impact in the determination of its students.

“The confidence of our seniors—I know that is directly related to the willingness of Temple’s students to coach them and prep them for the event,” said Wusinich. “The Temple American Marketing Association has really stood out for its professionalism and level of maturity, and serves as a strong example and as role models for our students.”

Temple AMA only recently established the Social Impact Committee headed by Kwong. She said its involvement with Cristo Rey is just the beginning of what could be achieved by the organization and in its future collaborations. The group is actively looking for more opportunities through which it can have a positive impact in Philadelphia.

“We’re very grateful for the partnership with Temple AMA,” said Wusinich. “It’s been a pleasure working with them and we’re looking forward to growing and building this relationship with them.”


Fox School Press & Media / Press & Media

Philanthropy panelists to Temple students: ‘Work not only to be successful, but to be of value’

It always feels good to give back. But can a career path be forged out of philanthropy?

Recent graduates of Temple University sought to answer that question as participants in a Philanthropy Panel of Professionals, held Feb. 17 at Alter Hall. Moderated by Temple alumna Cherri Gregg, the community affairs reporter for KYW Newsradio 1060, the discussion shed light on philanthropy’s role in the panelists’ personal and professional lives.

The event, which featured a graduate of the Fox School of Business, capped Temple’s campus-wide Philanthropy Week – a weeklong initiative to celebrate the impact of giving back.

Melisa Baez, a 2010 graduate of the School of Sport, Tourism and Hospitality Management, serves as the Women’s Business Center Director at ASSETS, an organization focused on building communities through business. Baez said her passion for social impact and community relations motivated her decision to pursue a career in philanthropy.

“The nonprofit field is not glamorous. The late nights, the low pay, the stress about paying your bills – that’s just the reality of it,” Baez said. “If you don’t have passion or a personal connection to keep you motivated to do this, it’s not going to work. That (combination of) personal connection and that desire is what drives you. I made the decision to go into a field that I cared about and that’s how I ended up where I am today.”

Fox School of Business alumnus Eric Stephenson, who graduated in 2010, serves as the Portfolio Director at the Cordes Foundation, where he works to impact investing and philanthropic efforts surrounding women’s empowerment and poverty alleviation. While philanthropy is often viewed as direct groundwork, Stephenson stressed that there are two sides to making effective change.

“There are some people who, by their essence, need to roll up their sleeves and do that grassroots work, but that’s not for everybody,” said Stephenson. “There are other people who need to recognize their power and privilege and think about how they can use that to change policy that’s aligned with their values.”

Understanding what kind of impact a person wants to have is an essential part of what drives philanthropy as a career, the panelists said. And how to ensure you are having a positive one is quite simple, according to Stephenson.

“Work not only to be successful, but to be of value,” said Stephenson. “At the end of the day, you should be working to be of value to others – not only to the company, but to yourself, friends, and family.”

Jessica Lista, a 2011 alumna of the School of Media and Communication, and Tiffany Tavarez, who graduated from the Tyler School of Art in 2004, also served as panelists. Lista is Temple Health’s director of alumni relations, while Tavarez is PECO’s corporate contributions manager.

Aside from the importance of philanthropy, the panelists stressed the significance of knowing how to get started in this area of work.

“There are a lot of opportunities where you can get involved now and start thinking about the impact that you can have while you’re young and have that energy to do so,” said Baez. “You’ll find more life and more purpose in the work that you’re doing.”


Fox School Press & Media / Press & Media

Fox School of Business’ part-time, full-time MBA programs surge in latest U.S. News & World Report rankings

#7The Part-Time and Global MBA programs at Temple University’s Fox School of Business continue to reach new heights.

The Fox Part-Time MBA program improved nine places to reach No. 7 nationally, its highest ranking in program history, according to U.S. News & World Report. In the last four years, the Fox Part-Time MBA has soared 46 places in U.S. News’ rankings to reach this year’s top 10. It remains the No. 1-ranked part-time program in the Philadelphia region.

The Fox Global MBA – the school’s flagship, full-time program – also jumped nine spots and achieved its best U.S. News ranking, at No. 32 nationally.

These rankings are part of U.S. News’ 2018 Best Graduate Schools rankings, released March 14. The Fox School is the nation’s only AACSB-accredited business school with a top-5-ranked online MBA program, a top-10-ranked part-time program, and a top-35-ranked full-time program, according to recent U.S. News rankings. (In January, the publication ranked Fox’s Online MBA No. 1 nationally for a third consecutive year.)

What’s more, in the recent U.S. News rankings, Fox’s Global MBA program came in No. 1 nationally with the highest job placement rates: 100-percent job-placement rate within three months of graduation, and 91.9-percent job-placement rate at graduation.

“Here at Fox, the momentum surrounding our collective suite of graduate-degree programs is showing no signs of slowing,” said Dr. M. Moshe Porat, Dean of the Fox School of Business. “The latest U.S. News rankings reflect our commitment to delivering globally recognized business education. That’s why these latest rankings generate such great pride.”

All Fox MBA students provide professional-grade strategic solutions to paying clients in projects coordinated by the Fox Management Consulting Practice (Fox MC), the school’s well-known capstone course. Additionally, all students at Fox have access to its renowned Center for Student Professional Development (CSPD), a comprehensive resource focused on preparing students for entry into the professional business environment. CSPD oversees internship and job placement for both undergraduate- and graduate-level students at Fox.

The Fox Part-Time MBA enrolls students who average more than 11 years of work experience. They earn their graduate degrees while maintaining their careers and completing courses at their pace. Flexibility is integral to the program, which can be completed in 24 months. Students have the opportunity to take online, hybrid, or select Online MBA courses, adding to the convenience of the program. And while Fox Part-Time MBA curriculum does not require international travel, students are granted opportunities to incorporate short-term study abroad trips into their program.

The Fox Global MBA is a two-year program that combines experiential learning, paid internships, and a thorough immersion in the global business environment. Fox MBAs travel to, and participate in, emerging hotspots of social, economic, technological, and organizational innovation and entrepreneurship. The program features two required international experiences.

The 2018 edition of U.S. News’ Best Graduate Schools rankings is available at www.usnews.com/grad.


Fox School Press & Media / Press & Media

Fox’s Global MBA continues climb in U.S. News rankings

Job-placement rate at time of graduation ranks No. 1 in the nation

The Global MBA program at Temple University’s Fox School of Business continues its ascent.

The flagship, full-time MBA program at Fox is ranked No. 32 in the United States, its highest ranking by U.S. News & World Report in program history.

The designation is part of U.S. News’ 2018 Best Graduate Schools rankings, which were released March 14. This marks a nine-spot improvement from last year’s rankings. Additionally, Fox’s Global MBA ranks No. 1 in the U.S. with a 91.9-percent job-placement rate at graduation, and with a 100-percent job-placement rate within three months of graduation.

The Fox School is the nation’s only AACSB-accredited business school with a top-5-ranked online MBA program, a top-10-ranked part-time program, and a top-35-ranked full-time program. In the same U.S. News rankings, Fox’s Part-Time MBA earned a No. 7 ranking among part-time programs. And in January, U.S. News ranked Fox’s Online MBA No. 1 nationally for a third consecutive year.

“Here at Fox, the momentum surrounding our collective suite of graduate-degree programs is showing no signs of slowing,” said Dean M. Moshe Porat. “The latest U.S. News rankings reflect our commitment to delivering globally recognized business education. Our Global MBA, in particular, is designed to help students experience the world and advance their careers through experiential learning. That’s why these latest rankings generate such great pride.”

The Fox Global MBA is a two-year program that combines experiential learning, paid internships, and a thorough immersion in the global business environment. Fox MBAs travel to, and participate in, emerging hotspots of social, economic, technological, and organizational innovation and entrepreneurship. The program features two required international experiences.

In addition, students provide professional-grade strategic solutions to paying clients in projects coordinated by the Fox Management Consulting (Fox MC) Practice.

Like all Fox students, those enrolled in the Global MBA program have access to the school’s renowned Center for Student Professional Development (CSPD), a comprehensive resource focused on preparing students for entry into the professional business environment. CSPD oversees internship and job placement for both undergraduate- and graduate-level students at Fox.

The 2018 edition of U.S. News’ Best Graduate Schools rankings is available at www.usnews.com/grad.


Fox School Press & Media / Press & Media

Fox Part-Time MBA earns top-10 national ranking by U.S. News

Program has soared 46 spots in last four years

jr-UgradComm_181The Part-Time MBA program at Temple University’s Fox School of Business has reached new heights.

The program improved nine places to reach No. 7 nationally, its highest national ranking among part-time programs by U.S. News & World Report in its history. The designation is part of U.S. News’ 2018 Best Graduate Schools rankings, which were released March 14.

In the last four years, the Fox Part-Time MBA has soared 46 places to reach the top 10 in this year’s rankings.

“Our Part-Time MBA program has long been ranked No. 1 in Philadelphia. This year’s ranking by U.S. News confirms that others outside of our region have taken notice of the program, as well,” said Dean M. Moshe Porat. “We look forward to further enriching the Fox Part-Time MBA, as we help today’s business professionals evolve into tomorrow’s business leaders.”

The Fox School is the nation’s only AACSB-accredited business school with a top-5-ranked online MBA program, a top-10-ranked part-time program, and a top-35-ranked full-time program. In the same U.S. News rankings, Fox’s Global MBA earned a No. 32 ranking among full-time programs. And in January, U.S. News ranked Fox’s Online MBA No. 1 nationally for a third consecutive year.

Part-Time MBA students at the Fox School of Business average more than 11 years of work experience. They earn their graduate degrees while maintaining their careers and completing courses at their pace. Their Fox MBA experience includes completion of a marketing consulting project within the well-known capstone, Fox Management Consulting (Fox MC) Practice, through which Fox MBA students provide professional-grade strategic solutions to paying clients.

Flexibility is integral to the Fox Part-Time MBA, which can be completed in 24 months. Students have the opportunity to take online, hybrid, or select Online MBA courses, adding to the convenience of the program. And while Fox’s Part-Time MBA curriculum does not require international travel, students are granted opportunities to incorporate short-term study abroad trips into their program.

Like all Fox students, those enrolled in the Part-Time MBA program have access to the school’s renowned Center for Student Professional Development (CSPD), a comprehensive resource focused on preparing students for entry into the professional business environment. CSPD oversees internship and job placement for both undergraduate- and graduate-level students at Fox.

The 2018 edition of U.S. News’ Best Graduate Schools rankings is available at www.usnews.com/grad.


Fox School Press & Media / Press & Media

Laureen Regan, Fox School Associate Dean, passes away

Laureen-ReganDr. Laureen Regan, an Associate Dean and Associate Professor at Temple University’s Fox School of Business, died March 5. She was 52.

Regan served in a variety of capacities during her 23-year tenure at the Fox School. Most recently, she was Associate Dean of Fox’s MBA Programs and its suite of Specialized Master’s Programs. She also served as an Associate Professor within Fox’s Risk, Insurance, and Healthcare Management program.

“Laureen was a significant, respected, and beloved member of the Fox family,” said Dr. M. Moshe Porat, Dean of the Fox School. “I have fond memories of her, dating back to 1993. This was when I first met her, as the chair of the Risk department, and hired her to a faculty position. At this time, my thoughts and prayers are with her husband, their daughter, and her family and friends.”

Regan’s teaching portfolio included courses in the Fox School’s undergraduate, Global MBA, and Executive MBA programs on four continents. She also held visiting research fellow appointments at the University of Pennsylvania’s Wharton Financial Institutions Center and Georgia State University.

Regan received recognition by the Fox School on multiple occasions for her contributions in the classroom. In 2008 and 2011, she was named MBA Faculty of the Year. She also twice received the Crystal Apple Award for Outstanding MBA Teaching, in 2009 and 2011. She was honored as the 2009 recipient of the Musser Award for Excellence in Teaching, as well.

In her field, she sat on the academic advisory board for the Registered Professional Liability Underwriters designation granted by the Professional Liability Underwriters Society. She also served as President of the American Risk and Insurance Association (ARIA), the leading academic research organization in her field of study.

Dr. R.B. Drennan, Chair of Fox’s Risk, Insurance, and Healthcare Management department, has known Regan since they were doctoral students together at the University of Pennsylvania’s Wharton School.

“Laureen was a talented and gifted teacher who commanded respect in the classroom,” said Drennan. “She and I once co-taught a larger section of an undergraduate course, and I was a first-hand witness to her energy and activity in the classroom. Her students raved about her. Additionally, she was well accomplished and made a number of significant contributions in her time as ARIA president. She was one of the leaders in our department here, and she will be missed greatly.”

Her research in insurance economics, risk management, and public policy garnered a number of national awards, most notably in 1999 when she received the James S. Kemper Foundation Award from the American Risk and Insurance Association. In 2008, her work earned best feature article designation from the Risk Management and Insurance Review.

Regan earned her Bachelor of Science degree in Finance and Economics from the University of Pittsburgh. She later earned her Master of Arts degree and PhD from the University of Pennsylvania – the latter in Managerial Science and Applied Economics, with a specialization in Insurance, Risk Management, and Industrial Organization.

She is survived by her husband, Paul, and their daughter, Rowan.


Fox School Press & Media / Press & Media

Fox School researchers: Text-message smartphone coupons can sway consumer decision-making

Even a slight discount offer from a nearby business can prevent customers from switching to a rival further away trying to poach them with a substantial discount, according to new research from professors at Temple University’s Fox School of Business.

Dr. Xueming Luo and Dr. Nathan Fong examined the effectiveness of geoconquesting – the marketing strategy of a business that targets and sends coupons to customers who are in proximity of competing businesses. This usually triggers a competitive response, causing another business to send coupons to prevent losing the same customers.

Xueming Luo
Dr. Xueming Luo

Marketing Science journal accepted their most-recent digital-marketing research – “Competitive Price Targeting with Smartphone Coupons” – in January 2017. The paper is co-authored by University of Chicago’s Dr. Jean-Pierre Dubé and Sichaun University’s Dr. Zheng Fang.

While marketers and scholars may suspect that competitive responses reduce the returns on coupons that are intended to poach competitors’ customers, no prior research has directly quantified such effects.

The research team analyzed field experiment data provided by a telecom company that distributed movie-voucher coupons via text message in an Asian city to 18,000 smartphone users. Two competing movie theaters separated by two miles employed both offensive geoconquesting promotions (deeply discounted ticket coupons sent to consumers near a rival theater) and the counter defensive promotions (coupons with marginal discounts sent to the same consumers nearest the theater).

Nathan Fong
Dr. Nathan Fong

“We found that at a deep discount of 60% savings, 3% of the consumers were willing to switch to the rival movie theater that was farthest away,” said Fong, Assistant Professor of Marketing at the Fox School of Business. “But with even a shallow discount of 20% savings from the nearby theater, that number of people willing to travel farther dropped to 1%. This demonstrates that the geoconquesting offensive promotion is still capable of generating revenue for the distant theater, but its effectiveness is substantially reduced by competitor responses.”

“Obviously, it’s more profitable to have a monopoly on the market when your business is the only one practicing geoconquesting with mobile technology,” added Luo, the Charles Gilliland Distinguished Chair Professor of Marketing at the Fox School of Business. “Competitive responses often happen and can decrease the profitability of geoconquesting. But, interestingly, competitive responses can also increase the profitability of behavioral targeting, which is based on customer loyalty behavior.”

Luo and Fong stressed that mobile technology with geoconquesting capacity is a cutting-edge tool to reach customers everywhere, but businesses must understand their customers’ needs and preferences. This way, they can better capitalize on mobile marketing and analytics to generate abnormal returns or win the market competition.


Fox School Press & Media / Press & Media

Mastering Online Programs

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A Series From The Creator of the No.1 Online MBA In The Nation

Technology has reinvented education, and today everyone is trying to figure out how to run an effective online MBA program. Dr. Darin Kapanjie, Managing Director of the Online Digital Learning Team and Academic Director of the Online MBA program at Temple University’s Fox School of Business, has mastered the art of building the nation’s No. 1-ranked Online MBA program—three years in a row (U.S. News & World Report, 2015-2017). Read his series of articles to help you find success in this evolving market.


5 Tips for Enhancing Your Online MBA

Whether you want to start an online graduate program, or are evaluating your existing one, Dr. Darin Kapanjie’s five timeless tips will help you achieve your goals.

(3 Minute Read)

Dr. Darin Kapanjie, Managing Director of the Online Digital Learning Team and Academic Director of the Online MBA program at Temple University’s Fox School of Business, has mastered the art of building the nation’s No. 1-ranked Online MBA program (U.S. News & World Report for the third consecutive year).

Whether you’re considering starting an online graduate-degree program at your institution, or evaluating your existing offering, these five timeless tips from him will help you navigate this ever-changing market.


1. Cut out the middle man.

Sure, you could outsource the delivery of your program, but then you’re offering a commodity product that relies solely on your brand for differentiation. Instead, look from within. A major part of our success at the Fox School has been the services provided by our in-house staff–Online & Digital Learning team.

The group consists of videographers, video editors, IT technology specialists, instructional designers, marketers, and everything in between.

Our internal Online & Digital Learning team lives and breathes the ethos of our school’s vision and as a result, effectively creates, communicates and articulates a consistent program design.

“Research shows that businesses with well-managed, consistent brands are worth up to 20% [more] than those who aren’t.” (Techipedia.com)

Building a team full of these competencies may seem daunting, but don’t sweat it. We started out as a small team of five and have grown incrementally throughout the years.


2. Get flexible. (No yoga needed.)

Students crave convenience and flexibility, so give it to them. Consider implementing a flexible scheduling system such as our “curriculum carousel.” This system offers students multiple entry points to the program throughout the calendar year, and opportunities for a break from coursework, if one is needed.

Not only does the carousel allow for flexibility, but it triples a student’s opportunities to register for core courses. Plus, students are able to focus on one course at a time.

If you build a strong, flexible product, they will come — and stay.


3. Go against the grain.

These days the trend has been for more Online MBA programs to deliver asynchronous-only models. Why? It’s cheaper and easier to implement.

But students thrive when they can learn through collaboration and interaction; it is even proven that graduate students that engage in synchronous learning have higher final grades than those that do not, which ultimately leads to higher student satisfaction.

“…graduate students that engage in synchronous learning have higher final grades than those that do not…”

In order to fulfill the need for a synchronous component, Fox utilizes WebEx for a face-to-face meeting once a week where a faculty member engages in an “in-person” class for 45 minutes.


4. Take your online program offline.

Flip the switch on your Online MBA and temporarily take it offline.

One way the Fox Online MBA establishes strong relationships among its students is through a weeklong, on-campus residency that delivers networking, team building, professional development, and more. We found that students craved face-to-face interaction, which is why we built this residency into the program’s structure.

Use the arrows to view images of our in-person residency for the Online MBA fall 2016 term.


Yes, our staff members have a huge undertaking in running these programs three times annually. And yes, they are costly from a real and opportunity cost perspective. However, we firmly believe that face-to-face networking is invaluable as our students, who lead the nation with an average of 12 years of professional experience, share their insights and complete the rest of their program online. Here’s what one of them had to say:

“During the initial residency program and throughout the program I formed immediate, close bonds with fellow students–bonds that match those of other in-person degree programs I completed.”
-Christopher Lentz, current Fox Online MBA student


5. It’s not the 1980s anymore.

Remember when students used to say, ‘I love my MTV’? At the Fox School, it’s widely been replaced by ‘I love my on-demand, 24/7 accessible, high-definition Video Vault.

The flipped model of learning isn’t necessarily new, but we’ve taken an innovative approach to it within the program, and so can you. The Fox Video Vault is a collection of more than 2,000 academic videos produced by Fox faculty, which serves as a vital resource for the Online MBA program. It features a searchable archive with HD-quality, mobile-friendly, transcribed videos for all students to access 24/7.

videovault1
Example of a Video Vault video

It’s an investment, for sure, but it’s one that will pay for itself 10 times over. You’ll find that your students and faculty members will truly appreciate the convenience of a Video Vault.


The No. 1 Mistake Online Educators Make

Online educators aren’t thinking like digital marketers, but they should in order to find success with online MBA programs. Learn how.

Online educators aren’t thinking like digital marketers, but they should in order to find success with online MBA programs.

When I’m not running the Online MBA program at Temple University’s Fox School of Business, I often reflect on how technology has changed the way I operate— from tracking a workout to connecting with friends to building an engaging curriculum for students. The best thing about education today is that it integrates with technology unlike ever before, and provides more resources to assist those of us who have the pleasure of teaching online courses and running online programs.

While the rise of MOOCs isn’t exactly breaking news anymore, finding success with this format calls for more than a simple, one-size-fits-all formula. It requires a different approach that’s borrowed from the business world. What does this mean? Simply put, if you’re beginning or revamping an online graduate program or degree, you should take a page from a digital marketer’s book.

Digital marketers must understand their customers’ demographic and psychographic profiles. They must also know how to analyze, interpret, and predict consumer behavior using data and analytic tools. And they must be equipped to form strategies that attract prospective customers, convert the prospects into customers, offer the best experience, and transform buyers into loyal brand advocates.

While this may sound like a tall order, the following proven marketing practices will help you determine how online education and digital marketing intersect:

1. Students Are the Key to Your Success

Like digital marketers, it’s critical for you to gain insight into the mindset of your online graduate students. They’re likely busy, dedicated, and self-directed. They probably don’t fit the demographic profile of your traditional students, but that’s not a bad thing.

What makes your online students unique is the key to creating a program tailored to their needs.

For instance, have you monitored enrollment trends to see if a large number of your students are millennials with startup ambitions, women destined to break into healthcare, or veteran students passionate about strategic management? If you haven’t already, measure factors such as age, location, and the average duration of professional experience among your current students. Mining these pertinent details will help you tailor a relevant curriculum for the students that your online program attracts.

2. Birds of a Feather

Today’s busy working professional wants to finish their online degree quickly. They can’t juggle work, life, and education, while simultaneously enrolling in multiple courses. To cater to your students’ specific needs, build a flexible, rigorous, engaging, collaborative, relevant, and mobile-friendly degree that fosters a sense of community—on and offline. Offer certificates or degrees in subject areas that appeal to them…in formats that fit into their demanding, on-the-go lives.

The digital marketing axiom “birds of a feather flock together” is applicable here, because once you know who your core online student is then you can target online, mobile, and social media advertising campaigns to effectively reach like-minded prospective students. There’s no better way to increase enrollment for your online programs.

3. Students Are Your Customers, Your Customers Are Students

Customer support often becomes a challenge for digital marketers, who are in charge of keeping people happy across the entire customer lifecycle.

Likewise, online graduate students require a specialized degree of support, which you must be prepared to provide. Today’s millennials and online graduate students (yes, even those born before 1980) require a specialized approach to student services. They’re used to and expect real-time support and cutting-edge technology. That means you’ll need to stay current with appropriate trends, software, cloud-based tools, video platforms, and other apps and systems. You’ll also need to train your staff to assist with your online offerings, and efficiently use all the technology you have at your fingertips to support your programs. To achieve this, hire appropriate faculty and staff to deliver a unique, homegrown, and differentiated program, which is tailored specifically to your online students (see “5 Tips for Enhancing Your Online MBA” below for more information).

These market-driven techniques work for the Fox Online MBA program, which has earned theNo. 1 ranking in the nation for three consecutive years, according to the 2017 U.S. News & World Report. In the same report, the Fox Online BBA ranked No. 2 in the nation.


Fox School Press & Media / Press & Media

Fox Marketing student lands major investment for business plan

Lei Zhao
Lei Zhao

Starting a company – or receiving a six-figure investment for it – is not something that many 23-year-olds can say they’ve accomplished. But Lei Zhao, a senior at the Fox School of Business, has done both.

After founding HeyHome Education Consulting Company in 2016, Zhao is beginning to pave her professional path.

HeyHome seeks to connect high school students in her native China to safe environments and host families in the United States, an idea at which she arrived after relating to other students who were expressing difficulties with their host families. Unlike other consulting companies, HeyHome’s mission involves making weekly visits to assess living situations, to ensure that students are enjoying their stays, and addressing the learning quality in U.S. schools.

“I wanted to extend my horizons because it’s a totally different culture here,” said Zhao, who studies Marketing. “I love to talk to different people and know their experiences so that I can learn from them and build my strength. I talked with my professors about the potential solution of all the issues I was hearing about, and went from there.”

After placing second in the Chunhuibei Innovation and Entrepreneurship Competition, held by the Consulate of China, Zhao’s determination led to meetings with possible investors to further the development of the company. With a $100,000 investment, Zhao plans to build HeyHome’s website and complete greater marketing research to build a firm customer base.

“I learned a lot from talking to so many investors and politicians,” said Zhao, a native of Beijing. “There were a lot of things that I didn’t know, such as the restrictions of starting a company. I talked to different investors about their offers, adjusted all of them, and chose the best one.”

Next, Zhao will take part in Temple University’s Be Your Own Boss Bowl, but afterward the possibilities are endless. While the company is still relatively new, she hopes in the near future to meet with more investors, establish a successful online community for HeyHome, and eventually service Japan and Korea.

Zhao’s dreams extend to her culinary skills, too. She has a popular online cooking show, “Starfish Kitchen.” She considers cooking one of her hobbies, and she is always inviting trying new recipes. She’d even welcome the chance to bring her show to a U.S. audience.

But all in due time.

“There’s no hurry,” Zhao said. “You have to finish every step perfectly; otherwise it’s going to affect your next step, and the step after that. Do what’s best first and then build long-term.”


Fox School Press & Media / Press & Media

Fox alum produces BAFTA-winning short film

Shpat Deda (far left), who earned a Fox School Global MBA in 2015, with the director and fellow producers of Home, which won the 2017 BAFTA Award for Best Short Film. (Courtesy BAFTA)
A short film produced by Shpat Deda, a 2015 graduate of Temple University’s Fox School of Business Global MBA program, received the British Academy Film and Television Arts (BAFTA) Award for Best Short Film.

Deda served as one of five producers on the short film, Home, which calls attention to the plight of refugees worldwide. The 20-minute film depicts a British family leaving its comfortable life and experiencing uncertainty and violence as refugees. The term “reverse migration” has been used to describe the plot of the film.

Deda accepted the BAFTA award, along with writer and director Daniel Mulloy, at BAFTA’s Feb. 12 ceremony in London’s Royal Albert Hall, to honor the year’s top contributors to British film.

In addition to its BAFTA win, Home also has claimed top prizes at 11 separate film festivals. It received donations from Open Society Foundation-London, USAID, and United Agencies in Kosovo to make the production possible.

The film holds special significance to Deda, an ex-refugee from Kosovo.

“No more than 18 years ago, I and the majority of the Kosovo cast and crew who worked on this film, were among the one million Kosovans displaced and turned into refugees as a result of a devastating war that was tearing our country apart,” Deda said. “In our misfortune though, we were fortunate enough to be living during a time when the world was one of open hearts and open doors. It’s what ultimately saved the lives of so many of us. My hope today is that we can be able to say the same for the millions of refugees out there who are frightened, facing an uncertain future, and without a home at this very moment.”


Fox School Press & Media / Press & Media

Fox prof among world’s most-productive marketing researchers

Dr. Xueming Luo
Dr. Xueming Luo

A professor from Temple University’s Fox School of Business has been named one of the most-productive authors in marketing research in the world.

Dr. Xueming Luo is recognized in two separate lists within the American Marketing Association (AMA) 2016 Marketing Research Productivity lists. He ranks No. 11 globally for research publications in the two premier journals – the Journal of Marketing (JM) and the Journal of Marketing Research (JMR). Also, he ranks No. 28 in the world for publications to the four premier marketing journals – JM, JMR, the Journal of Consumer Research, and Marketing Science.

Published in January 2017, the AMA lists acknowledge the top individual contributors to the world’s premier marketing journals over a 10-year period, from 2007-2016.

“I am humbled and honored to have been recognized by the American Marketing Association,” said Luo, the Charles Gilliland Distinguished Chair Professor of Marketing. “These four premier journals together are the most influential and hold the highest standards in the entire marketing discipline, and across all streams of research in consumer behavior and quantitative marketing.”

Luo’s research centers on mobile consumer analytics; big data marketing strategies; and social media, marketing models with machine learning, and networks. He serves as founder and director of the Fox School’s Global Center on Big Data and Mobile Analytics, a leading center in the cross-disciplinary domain of big data for business strategies and consumer insights.

He previously has been ranked No. 1 nationally among preeminent scholars in his discipline regarding citations in the top-five marketing journals, from 2006-2010. And from 2011-2015, he ranked among the 20 most-productive authors of research in Premier AMA journals.

Five of the Fox School’s nine academic departments are nationally ranked for overall research productivity. In the 2015-16 academic year, Fox faculty published more than 40 A journal publications, secured more than $5 million in grant funding, and increased new grant funding by nearly $1 million.


Fox School Press & Media / Press & Media

For no cost, Temple accounting students file tax returns for members of local community

Jim Roese Photography
Jim Roese Photography

For the 10th straight year, students from Temple University are assisting low-income members of the community by filing their income-tax returns for free.

Accounting students from Temple’s Fox School of Business give their time and offer their expertise each Saturday, from Feb. 4 to April 8, to assist members of the local community in filing their state and federal income tax returns. (The 2017 tax return deadline is Tuesday, April 18.)

Temple’s Volunteer Income Tax Assistance (VITA) program operates on Temple University’s Ambler Campus. In 2016, more than $437,000 in tax refunds were issued by the Internal Revenue Service (IRS) and Pennsylvania Department of Revenue to the 379 clients supported by Fox School accounting majors.

“Over the years, we’ve established relationships with our clientele, many of whom come year after year,” said Dr. Steven Balsam, Professor of Accounting and Director of the VITA program. “In some cases, our service does not end with tax season. Our clients contact me about letters they receive from the IRS, state, and local authorities throughout the year.

“In one particularly memorable case, while doing his tax return, we discovered an elderly client had not filed for several years. Two volunteers went beyond the call of duty and met with him several times into May to file back tax returns and get him thousands in refunds.”

To qualify for the VITA program, a client’s annual household income must not exceed $54,000 (whether filing independently or jointly). A client also is not eligible if he or she owns rental property or owns a business. Clients can schedule an appointment by visiting fox.temple.edu/vita, emailing vita@temple.edu, or calling 215-326-9519.

Fox School of Business students submit to several weeks of training in order to participate in the VITA program. In exchange, they receive a valuable learning experience – and the gratification of helping those in need.

“Last tax season, I got to know my clients while I prepared their returns, which only increased the level of satisfaction I took away from my experience,” said junior Jacob Zenisek. “It was uplifting to hear how they benefited as a result of our service.”

The customer service provided by Fox students, said Dorothy Middleton, is unmatched.

“Last year, I met a student who was doing everything he could for me,” said Middleton, who has used the VITA program for a number of years. “He was researching and calculating over and over again. Later on, another student told me that he had skipped his lunch to help me on my return. That is wonderful customer service.”

Jim Roese Photography
Jim Roese Photography