Press & Media
The Association for Information Systems (AIS) has named Temple AIS the Chapter of the Year, the highest honor any student chapter can receive. And it’s not just for the glory, either: with this distinction comes $1,000 in grant money, allocated for student initiatives.
Temple’s first-place win follows three years of having been named runner-up as Outstanding Chapter, and the honor reflects incredible dedication from its student members. A committee of faculty and students oversaw the rigorous selection process, poring over annual reports to find the chapter with the most “exceptional, well-rounded, and organized program,” according to AIS.
“We have continued our legacy of offering our members the best in professional development and networking opportunities,” said Temple AIS President Joshua Wise. “Each one of my 20 officers has been working like crazy to make sure we pull all of this off seamlessly. It is a pretty awesome group of students. We have the most intelligent and creative students in the Fox School.”
Founded in 1994, AIS is the world’s premier organization for academics specializing in information systems. The Chapter of the Year recipient must “lead the research, teaching, practice, and study of information systems worldwide,” the organization said.
As its 2013 title indicates, Temple AIS set benchmarks for other chapters, fostering an environment in which its members could thrive in the field of IS and as a cohesive community. Wise attributes much of his chapter’s success to the group’s unique personality and culture of “entrepreneurial spirit” — comprising a buoyant blend of teamwork, fun and (friendly) competition.
“We like to challenge each other and find new ways of doing things,” Wise said.
Top accomplishments and offerings in 2012-13 include:
The chapter received top placement in every category entered at the 2013 AIS Competition, hosted by Walmart in Bentonville, Ark. — two first-place finishes; one second place finish and one third-place ranking.
$5,000 in prize money was invested in the Patriot Fund.
The chapter has obtained more than 175 members and has seen a spike in meeting attendance, which was tracked via an attendance program coded by AIS officers.
Professional development and networking events hosted speakers from Comcast, NBC Universal, Cigna, EY, AstraZeneca and J.P. Morgan.
Workshops have been held every Friday and Saturday featuring technical training intensives Social events and community service initiatives are well attended and sponsored, including $800 raised for the Children’s Hospital of Philadelphia and computer repair for nonprofits.
Current officers of AIS include: Josh Wise, president; Scott Raff, COO; Cam Crossley, EVP of marketing; Puja Shah, EVP of professional development; and Dave Dupell, EVP of finance.
U.S. Court of Appeals for the Third Circuit Chief Judge Theodore McKee, a member of the Temple University board of trustees, gave a public presentation Feb. 21 at the Fox School of Business on the topic of free speech in education.
McKee, who visited the Fox School in his capacity as the Department of Legal Studies’ Law Scholar in Residence, attracted a standing-room-only crowd to the Alter Hall Undergraduate Commons for his discussion, which focused on a number of federal rulings related to free speech in the context of education.
Specifically, he discussed the “I Love Boobies” bracelet case from the Easton Area School District in which middle-school girls wore the bracelets to school to promote breast cancer awareness. After the school principal announced a prohibition of the bracelets, the girls, after consulting with their parents, again wore them to school and were suspended. McKee’s court recently ruled that banning the students from donning the pink bracelets is an unconstitutional restriction of free speech. The Easton school board has authorized an appeal of the ruling to the U.S. Supreme Court.
Throughout his presentation, McKee discussed the conflict that can arise between educational institutions’ ability to maintain order and the legal protections of freedom of expression.
President Bill Clinton nominated McKee to the Third Circuit in 1994, and he was elevated to chief judge in 2010. He has served on the Temple board of trustees for 12 years. Before joining the U.S. Court of Appeals, McKee served in public and private practice in Philadelphia, including as a judge on the city’s Court of Common Pleas.
Gum. Plastic bags. Tipped over. People don’t want to touch trashcan handles.
Those were some of the dozens of observations about trash and litter in Philadelphia that were handwritten on colorful sticky notes hanging on the windows of the rooftop Hamilton Garden at the Kimmel Center for the Performing Arts.
Thanks to an outpouring of participation, the Kimmel Center hosted the fourth annual Temple University Fox School of Business Design Challenge, held in previous years in Alter Hall. The innovative idea competition challenges students from across the region to combine business and design concepts in creating pioneering solutions to urban issues.
This year’s challenge, with the theme Talking Trash, attracted 175 students who worked in 20 teams to address litter abatement in partnership with the Mayor’s Office of New Urban Mechanics and Keep Philadelphia Beautiful.
The first half of the competition kicked off Feb. 14, when students met with one another and heard from varying experts from city agencies, nonprofits and community groups, who gave students insight on how to approach this year’s challenge. Students then spent the weekend participating in walking tours of the city to experience the problem firsthand.
On Feb. 18, interdisciplinary student teams spent the day brainstorming, prototyping and presenting their solutions as they overlooked South Broad Street from the Kimmel Center.
Among the more than 175 registered students, eight of Temple’s schools and colleges were represented, as were five universities (in addition to Temple, University of the Arts, Philadelphia University, the University of Pennsylvania and SUNY Institute of Technology) and five local high schools (Crossroads Accelerated Academy, Mastery Charter Schools, Welsh Valley Middle School, George Washington Carver and SCH Academy).
The four finalist teams approached litter abatement with variations on a theme: using technology, such as mobile apps and social networks, and competition and rewards systems to make a game of beautifying the city.
The winning team – which took home $1,000 and Justinmind prototyping software – pitched Waste Wars, an app, game, and data-collection tool. Points and vouchers to local businesses would be awarded to participants who take photos or videos of themselves picking up and throwing away trash.
Meanwhile, with location data from the app, city officials could see which neighborhoods have the heaviest user base and, therefore, the most need for services.
“This year we had the biggest and most diverse group of students, and you could see that in the quality of the presentations,” said James Moustafellos, assistant professor of management information systems (MIS), associate director of the Temple Center for Design and Innovation and lead planner of the event. “We have a lot of minds working together to solve complex problems.”
That diversity was illustrated in the Waste Wars team members: Cory Hurlbut, junior business administration major at SUNY-IT; Jordan Shade, second-year Master of Design student at the University of the Arts; Olivia Schmid, first-year Global MBA student at the Fox School; Annie Buckley, junior MIS major; Cori Shearer, senior MIS and strategic communication double major; Jimik Ligon, sophomore at Simon Gratz High School (in the Mastery system); and Tanner Panetta, sophomore graphic and interactive design major at Temple’s Tyler School of Art.
“We’ll be looking for ways to use the ideas developed throughout the competition as we work to reduce the amount of litter on our streets,” Keep Philadelphia Beautiful wrote in a blog post. “We’ll also be working to keep the students involved in this year’s challenge engaged; having close to 200 smart and trained individuals thinking about the litter problem is no small feat, and we want to keep them involved as we continue our work and outreach.”
Many companies and organizations have set up defenses to keep hackers on the outside, protecting the information of their customers and clients. However, with increasingly sophisticated use of malware, some hackers can sit silently within a company’s information systems for years without being detected.
A new report from the Temple University Institute for Business and Information Technology (IBIT), at the Fox School of Business, examines advanced persistent threats to information assets by using the medieval analogy of barbarians inside the gate.
In December 2013, retail chain Target announced a security breach resulting in 40 million credit and debit card records being compromised. Other retail chains such as 7-Eleven and Carrefour have also suffered attacks, having 160 million credit and debit card numbers exposed. Hackers have also targeted Nasdaq and bank accounts at Citigroup and PNC.
“My goal with the article was to raise people’s awareness, which is the most powerful tool [for security enhancement],” said Gregory Senko, associate director of the Fox School’s Master of Science in Information Technology Auditing and Cyber-Security program. “I wanted to make people aware that there is a risk and they need the proper tools to know when they are being attacked.”
While working on a book, Security Intelligence – How Big Data and Machine Learning can tackle the increasingly complex world of Cyber Security, Senko realized that the rate of persistent polymorphic attacks is growing and that more vendors are developing tools intended to address these threats.
Symantec, a leading information security company, noted the escalated rate of reported Advanced Persistent Threats (APT). In November 2013, the number of reported APT attacks increased to about 118 from only 57 in November 2012. “We’re likely to see a
big wave of aggressive attacks,” Senko said.
The Stuxnet virus in 2010-11 served as the first well-publicized appearance of a successful, state-sponsored act of modern cyber warfare. This virus inspired hackers to employ analytics, reverse engineering and code cannibalization to design malware that was able to circumvent traditional security arrangements that recognize threats as patterns in digital transmissions. This allowed hackers to penetrate networks that seemed secure, operating stealthily over extended periods of time. These attacks are known as Advanced Persistent Threats.
Senko recommends four transformative steps to achieve even more robust enterprise security.
First, he urges companies to strengthen their fundamental security processes. This means spending money to pay for up-to-date perimeter security and employing well-educated security engineers and well-informed employees.
Second, Senko recommends companies to look at metrics used for performance management, issue identification and problem mitigation, from a more security-oriented perspective. According to the report, “this same data may yield opportunities to identify subtle changes in activity that underlie a persistent attack.”
Third, a culture must be created that promotes information security organizations to act proactively. Procedural and structural approaches to deal with day-to-day prevention need to be set in place, versus waiting to react to emergencies.
Finally, Senko suggests companies should invest in tools such as cloud-based, Big Data-driven offerings that allow for more enhanced network performance management and improved network management.
“Companies will find this preventive approach can be expensive. But they will end up dealing with the problem sooner or later. The question is: Will spending now avoid even greater spending later if they don’t take steps to protect themselves,” Senko said.
The ongoing IBIT Report series is based on rigorous, vendor-neutral academic research that provides actionable knowledge on topics relevant to industry partners. To download Senko’s full report, visit http://ibit.temple.edu/blog/2014/02/20/barbarians-inside-the-gate-dealing-with-advanced-persistent-threats
Temple University’s Fox School of Business and partner school ENPC School of Management in France have received Tier One rankings from the International Graduate Forum’s (IGF) 2013 Winter MBA Rankings.
IGF compiled its rankings based on key performance indicators (KPIs) that are valued and of interest to prospective students. KPIs included: international diversity, class sizes, student work experience, faculty-to-student ratios, and faculty qualifications, both academic and professional.
These rankings were published in IGF’s CEO Magazine. IGF aims to create a 360-degree view of the world’s leading business schools for high-potential managers.
The ENPC School of International Management, founded in 1986, is France’s oldest and one of its most prestigious schools. ENPC has always promoted the study of international business and value-based global leadership.
ENPC received Tier One rankings in the categories of European MBA Rankings and Global Executive MBA Rankings. The Fox School of Business received a Tier One ranking for its Online MBA program.
Paper resumes, a staple at career fairs, recently got an upgrade. In a first for the Philadelphia region, Temple University’s Fox School of Business used Recpass mobile technology to allow undergraduate and MBA students to submit their resumes to recruiters through personalized QR codes and a mobile application.
The Fox School’s Feb. 19 Spring Connection, which attracted more than 800 business students and 73 recruiters – ranging from Aetna to Zivtech – was the first university recruiting event in Philadelphia to use a secure mobile app from RECSOLU that allows candidates to transmit profile information and resumes to employers, who benefit by more efficient tracking and processing of candidates’ information.
The Fox School’s Center for Student Professional Development (CSPD), which organizes Spring Connection, also receives analytics via the software on which recruiters are visited more or less often and by which majors, leading to increased efficiency in future events.
Each participating employer received an iPad Mini, equipped with Chicago-based RECSOLU’s technology, at no cost. This enabled recruiters to quickly and easily access students’ profile information and resumes, as well as allowing for easier communication and candidate management.
All students who attended the 2014 Spring Connection had the option of obtaining a personalized Recpass QR code on badges resembling credit cards. Students could have their badges printed by RECSOLU representatives on site in Temple’s Mitten Hall, where CSPD holds its annual fall and spring career fairs.
Thomas Lukman, a sophomore accounting major, was seeking summer internships and had visited recruiters from Target, Walmart, Enterprise and others. Lukman said Recpass “was definitely more convenient for me.”
Recruiters “can access everything faster and easier,” he said. “They can reach more students in a short amount of time.”
Cutting-edge research combines fMRI and biometric results to reveal key elements in Super Bowl ad success
The Time Warner Medialab, Innerscope Research and Temple University’s Center for Neural Decision Making (CNDM) at the Fox School of Business have announced the results of a comprehensive study of this year’s Super Bowl ads that reinforced the power of emotion and compelling storytelling.
The research teams used a combination of biometric and fMRI (functional magnetic resonance imaging) technologies to monitor viewers’ skin conductance, heart rates, respiration, motion and brain activation to get a more thorough understanding of how consumers reacted to different ads. The findings showed that brands that took audiences on an emotional journey – including Cheerios, Chevrolet, Budweiser and Hyundai – delivered the highest moments of engagement.
“It’s exciting to have the research capabilities to literally go inside the brain of the consumer to find out what’s driving engagement,” said Kristen O’Hara, senior vice president and chief marketing officer, Time Warner Global Media Group. “These findings deepen our understanding of consumer behavior, and we will continue to push the boundaries of ad research to ensure that we’re delivering the most effective content to our consumers and our business partners.”
This year’s top-performing ads took viewers on journeys featuring relatable characters in stories that slowly developed. General Mills’ Cheerios told an intimate story of a growing family featuring a daughter who bargains with her father for a new puppy; Hyundai’s “Sixth Sense” commercial took viewers through the relationship between a father and son; Budweiser told a heartwarming story of determination through a puppy trying to meet up with a Clydesdale horse; and Toyota’s “Joyride” ad brought viewers along for a fun ride with the Muppets. The fMRI results validated the initial biometric study’s findings of increased engagement among the top 10 performers, which were announced last week.
“Traditional measures capture aspects of cognition, but advertisers need to know more than what people consciously think about ads,” Innerscope Research Co-founder and Chief Science Officer Dr. Carl Marci said. “In order to go deeper into areas of the brain, you need tools like fMRI that can help you understand the mechanisms that allow ads to break through the clutter.”
The biometrics study was conducted live during the Super Bowl while Innerscope monitored 80 participants to capture fluctuations in heart rate, skin conductance, and breathing patterns at the company’s Media Lab and facilities in Boston and the Time Warner Medialab in New York.
“The biggest challenge here was to conduct a study of academic rigor within an industry timeframe,” said Khoi Vo, senior research associate at CNDM and lead researcher on the fMRI study.
Ads that performed well on biometrics also elicited increased brain activity, relative to ads that performed poorly, in key areas of interest for marketers. These included brain regions associated with emotional relevance (amygdala), memory formation (hippocampus) and executive function (lateral prefrontal cortex).
Among top-performers, ads like those from Cheerios and Volkswagen elicit emotional responses as well as activating two additional regions of the brain commonly associated with valuation and reward – the ventromedial prefrontal cortex and ventral striatum. These areas are consistent with prior work conducted by Temple CNDM in the area of advertising effectiveness research.
“It is exciting to see some consistency across studies, as well as convergence across methodologies – in this case biometrics and fMRI,” said Dr. Angelika Dimoka, director of CNDM. “The Center has been at the forefront of advancing research in consumer neuroscience through its emphasis on strong theoretical frameworks, multi-methodological approaches and convergent validity. Though consumer neuroscience has been criticized in the past for lacking in these aspects, this study moves the needle on all fronts and represents a significant advancement in the field.”
Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a product – could be the next step toward more effective advertising.
Researchers came to this conclusion through four studies of products most of us would like to smellize: cookies and cake.
Professor of Marketing Maureen Morrin of Temple University’s Fox School of Business co-authored Smellizing Cookies and Salivating: A Focus on Olfactory Imagery to examine the impact imagining what a food smells like would have on consumer behavior.
“Before we started this project, we looked for print ads that asked consumers to imagine the smell of the product, and we found none,” Morrin said. “We think it’s because advertisers don’t think it’ll actually do anything.”
But researchers found that smellizing — imagining a smell —increased consumers’ desire to consume and purchase advertised food products.
Consumers’ response to advertised food products was measured over several studies that looked at the effect of smellizing on salivation, desire and actual food consumption. The researchers found that imagining what a tasty food smells like increases these types of responses only when the consumer also sees a picture of the advertised product.
Participants who looked at print advertisements were prompted by questions such as: Fancy a freshly baked cookie?; Feel like a chocolate cake?; and Feel like a freshly baked cookie? Look for these in a store near you.
Morrin found that these types of headlines had a positive impact on desire to consume the product, if they were accompanied by a call to also imagine the smell of the food. This positive impact was strongest when the image of the product could be seen at the same time study participants imagined the smell.
According to the study, olfactory imagery processing is different from that of the other senses, especially vision.
“It has been shown, for example, that although individuals can discriminate among thousands of different odors and are reasonably good at detecting odors they have smelled before, they are quite poor at identifying the odors they smell,” the study said. “That is, individuals often have difficulty stating just what it is they happen to be smelling at any particular moment, unless they can see the odor referent.”
This may be why a picture is so important in activating the effects of smellizing.
When asked (versus not being asked) to imagine a scent with a visual, participants’ salivation increased by .36 to .39 grams in two of the studies. In another study, when asked to imagine a scent with a visual, participants consumed 5.3 more grams of the advertised cookies. These effects depended on seeing the advertised food while imaging its smell.
The researchers also found that actually smelling the advertised products was even more effective on the various measures of consumer response than merely imagining the smells. But it’s not always feasible to present consumers with product odors in advertisements.
According to Morrin, advertisers are not adequately tapping into the power of the sense of smell when developing promotional messages to encourage consumers to buy their products.
Morrin’s study, co-authored with Aradhna Krishna of the University of Michigan and Eda Sayin of Koç University in Turkey, appears in the Journal of Consumer Research.
The accolades keep rolling in for the Online MBA program at Temple University’s Fox School of Business. In the same month that U.S. News & World Report ranked the program in the Top 10 nationally, QS TopMBA has ranked the Fox Online MBA fourth in the country and No. 11 in the world.
The QS TopMBA Distance/Online MBA Ranking, released Jan. 23, is said to be the first global ranking of distance and online MBA programs. The primarily reputation-based survey gathered feedback from employers, who identified the online and distance MBA programs from which they recruit. Other rankings factors, of which there were 18 total, include average GMAT scores, number of applicants, program history, and average years of work experience among students.
QS said only programs offered at accredited business schools that received a minimum threshold of votes in the annual QS Global Employer Survey and that have graduated students were considered for its final ranking of 30 programs.
“As online business education continues to explode in popularity, I am proud of the Fox Online and Digital Learning team for not only being a global benchmark for innovation and accessibility, but also – and just as importantly – for ensuring the quality and rigor of an online MBA,” Dean M. Moshe Porat said. “We provide transformative education. And even as we transform delivery methods for that education, we do not dilute its quality.”
Earlier in January, U.S. News ranked the Fox Online MBA No. 9 in the nation – an ascent of 19 places from its 2013 ranking. In both the QS and U.S. News rankings of online programs, the Fox Online MBA is the highest-ranked program in Pennsylvania and in Greater Philadelphia.
In the Fox Online MBA program, students can earn their degree in as little as 20 months; engage in course activities in a 24/7, on-demand, mobile-friendly format; and collaborate with faculty and peers through WebEx web-conferencing technology.
Merit scholarships are available, as are scholarship incentive programs for Temple alumni and for corporate partners. Financial aid counseling is offered to all students, and the Fox School and Temple support the Yellow Ribbon Program for military personnel and veterans.
To learn more about the Fox School of Business Online MBA, visit www.fox.temple.edu/omba
For the full 2014 QS Distance/Online MBA ranking, visit http://bit.ly/1asZh32
Fulbright Scholar’s writing attracts attention, leads to graduate study in Innovation Management and Entrepreneurship
Todor Raykov’s journey from Bulgaria to Philadelphia, where he is one of two Fulbright Scholars studying at Temple University’s Fox School of Business, began in 2007 with a blog post he sent out into the then incipient Bulgarian blogosphere. The post discussed political apathy among Bulgarian youth and gained widespread attention. The response inspired Raykov to write more articles on what he describes as “the gloomy future before the young generation of Bulgarians” and suggests steps young people can take to improve their prospects.
Raykov’s writing gained the attention of Teodor Dechev, Bulgaria’s former deputy minister of labor and social policy, who invited Raykov to join the Union for Private Economic Enterprise – the first employers’ organization formed after the fall of communism in Bulgaria.
“My stay there changed profoundly not only my professional but also my personal goals,” Raykov said. “The interaction with successful entrepreneurs triggered in me the desire to start my own business and help others do the same.”
Raykov began working with other young entrepreneurs and realized he had much to learn. Wanting to find a “radically different perspective of doing business in order to come up with ideas that could have a significant impact on the Bulgarian economy” and entrepreneurial community, he decided to look for graduate programs in the United States. The Fox School’s growing international reputation, renowned faculty and ideal location attracted Raykov to the school’s Master of Science in Innovation Management and Entrepreneurship (IME) program.
So far, Raykov is thriving as an IME student. He was named a finalist in the recent Innovation and Entrepreneurship Institute (IEI)’s Innovative Idea Competition, and he plans to participate in IEI’s Be Your Own Boss Bowl® in 2014.
Raykov continues to receive recognition for his thought-provoking writing. Recently his essay on the difficulties young Bulgarian entrepreneurs face in a post-communist environment won first place in the entrepreneurship and innovation category of the Center for International Private Enterprise’s (CIPE) International Youth Essay Competition.
“I believe that my work in the IME program equips me with the necessary knowledge and expertise to solve some of the problems that I address in my essay,” he said. “Namely, how to create successful businesses, expand them globally and help stabilize the Bulgarian economy.”
After earning his IME master’s degree, Raykov hopes to continue studying in North America and to pursue a PhD in business management. Eventually he hopes to establish an entrepreneurship institute in Bulgaria.