Home-sharing has revolutionized the lodging market. Today, digital platforms such as Airbnb and HomeAway are popular choices over conventional hotel stays. With the industry expanding exponentially over the past decade, home-sharing lodging is expected to reach $107 billion—or 10% of total accommodation bookings in the country—by 2025.
So what makes Airbnbs so popular? Three researchers from the Department of Tourism & Hospitality Management at Temple University’s School of Sport, Tourism and Hospitality Management sought to answer that question.
In a study recently published in Tourism Management, Assistant Professor Yang Yang, PhD student Karen Tan and Professor Xiang (Robert) Li used a dataset from a nationwide household tourism survey to better understand this growing segment of American travelers.
“First, we looked into what segment of consumers choose Airbnbs over conventional hotel stays,” Yang says. The researchers studied five broad categories of user-motivations: tripographics (including the purpose of the trip, nights of stay, expenditure, children companions, and group size), past travel experiences, tech savviness, socio-demographics (such as age and education) and destination characteristics (like home-sharing supply and crime rate).
“Airbnbs are selected by travelers with particular needs,” Yang notes. “Tourists who are younger, more tech-savvy and traveling with a large group size were the leading users.” Some of the other characteristics common across most users included travel for leisure purposes, itineraries planned in advance, interest in local cultural activities and the presence of personal vehicles during the trip.
The rate of crime in the destination was an important determinant in the choice of stay as well. “Travelers are less likely to stay in Airbnbs when there are crime-related security concerns,” Yang says. “Hosts and platforms should consider ways to mitigate tourists’ fear of crime, such as the introduction of home safety features, methods of crime prevention or even by offering insurance coverage.”
Yang highlights that their study challenges the popular stereotype that travelers choose Airbnbs mainly because they are cost-effective. “We did not find any significant effects of household income and price differences between hotels and Airbnbs on tourists’ choices,” Yang says. Based on this insight, he thinks that any price wars between hotels and Airbnbs would not be beneficial for either group.
The researchers also investigated the effect on the guests’ experiences when staying in Airbnbs versus a hotel. “Trip satisfaction did not differ between the two groups,” says Yang, “but the perceived value of the trip was significantly higher in the home-sharing group.”
That additional sense of value experienced by the users reflected the extra benefits that they received in Airbnbs that were not met in a traditional hotel setting. Yang says, “Facilities such as household amenities, extra space, experience authenticity and host-guest interactions were some of the key reasons.”
Karen Tan, a PhD student in the department and a co-author of the paper, believes that Airbnbs do not necessarily jeopardize the business of hotels. “Home-sharing may very well appeal to a segment of the population that previously didn’t travel as much,” she says. “Peer-to-peer accommodation could just be making the lodging pie larger.”
Much of the optimism underlying the projected growth of home-sharing lodging arguably lies in its untapped potential. “As the market for Airbnb grows,” says Yang, “hotels should not compete on lower prices, but rather focus on aspects that deliver greater value to guests.”
Learn more about Fox School Research.
According to the Food and Agriculture Organization, by 2050 the world’s population will have an estimated 9.1 billion people, and food production will need to expand by 70 percent in order to match the increased rate of consumption. The future of food security is in the hands of consumers and producers and what they can do to create sustainable food systems to account for the predicted growth.
On a smaller scale, agriculture in Pennsylvania and the Northeast region is facing some changes to its operations. Design thinking might not be top of mind for agriculture, but approaching solutions through these practices yields some fresh insights for a healthy food system.
Marilyn Anthony, director of business development for Fox Management Consulting, and the Vice President and Agricultural Lending Manager of Ephrata National Bank William Kitsch teamed up to lead an interactive workshop for the Northeast Sustainable Agriculture Working Group’s (NESAWG) annual “It Takes a Region Conference” held in Philadelphia October 26 and October 27th, 2018.
Anthony’s and Kitsch’s workshop, “Here’s the Data: Let’s Design the Solutions,” used principles of design thinking to encourage participants to create consumer and user-oriented solutions to obstacles facing farmers and producers. “What surprised me was that everyone found a topic that they are passionate about and wanted to work on,” Anthony said. “We asked our workshop audience to think from the perspective of a user, someone who could benefit from or who could participate in Pennsylvania’s strategic recommendations and to think about how they could connect.”
Anthony and Kitsch presented the results of a research study, led by Temple University’s Fox Management Consulting group, a cohort of OMBA students, and the Philadelphia-based economic consulting firm E-consult Solutions, exploring 10 sectors of agriculture in Pennsylvania. The Pennsylvania Department of Agriculture (PDA) and Team Pennsylvania funded the research project, forming the basis for PDA’s strategic recommendations. The resulting six strategic initiatives focused on improving the branding and marketing, infrastructure of processing and manufacturing, business climate, workforce development and educational opportunities, and diversity of products within food systems in order to create more opportunities for Pennsylvania growers and producers.
Kelly Kundratic, the Manager of Agriculture Policy and Programs for Team Pennsylvania, took an active role in the workshop. “Learning the design thinking process and really stepping back, thinking from a place of empathy, looking at these goals, that’s something that I use now as much as I can,” Kundratic explains. “It can be time consuming, but really reframes how I’ll approach helping government and industry move together to act upon these six strategic initiatives. Trying to be empathetic and use the design thinking model will help me be able to do my job more effectively.”
Emphasizing the core take-away from the workshop, Anthony explains, “what was very valuable and useful was getting people to think about who, other than themselves, might be in that space and to begin to generate some ideas for how they could make an impact.”
Workshop participants brought their experience and perspectives from Vermont, Maryland, New Jersey, New York and Pennsylvania. Many participants actively work to create more accessible and equitable food system as educators, nonprofit advocates, and funders.
Founded in 1992, NESAWG is a network of more than 500 organizations across Connecticut, Delaware, Massachusetts, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, West Virginia, and Washington D.C. It works with
organizations and individuals involved in every sector of sustainable agriculture from farming and ecology to architecture and social services to garner awareness and support for the creation of just, sustainable food systems.
Are you interested in learning about sustainability topics? Check out “BlockChain Technology for Sustainable Procurement” in the Fox Video Vault.
Americans are growing older—and their caretakers need to decide the best and most cost effective way to care for them.
Since 2011, nearly 77 million baby boomers have become eligible for Medicare. For the elderly and those suffering from chronic diseases, home healthcare (HHC) is a convenient and cost-effective solution that avoids the necessity of receiving care through hospitals and nursing homes.
HHC meets an important demand in the healthcare system. Experts have found that close to 90 percent of Americans wish to spend their final time at home. But how does the care HHC providers deliver compare to that of larger health institutions?
Last year, In collaboration with investigators at the University of California at Irvine, Dr. Jacqueline Zinn, professor in the Fox School’s Department of Risk, Insurance and Healthcare Management, has received a five-year grant from the National Institute of Health to investigate the cost effectiveness and quality of care provided by home healthcare agencies.
Over the last decade, the home healthcare field has seen dramatic increases in patients, care providers, and spending. The New York Times reported that individual states spend close to $200 billion of their own funds on Medicaid, making it the second biggest item within their budgets.
As projections continue to rise and healthcare technology advances, patients should be aware of their care options.
“What we don’t know is whether or not the technologies that lead to additional growth impact the quality of care delivered,” said Zinn. “In other words, do larger facilities have better quality associated with growth? What is the optimal [home healthcare] agency size with respect to cost and quality? These are the questions we hope to answer.”
Home healthcare not only includes rehabilitative care after surgery, but hospice care and palliative care, which is dedicated to relieving people’s physical and emotional symptoms after facing life-threatening illnesses.
“Healthcare is on track to become 20 percent of the GDP,” said Zinn. “That means one in every five dollars generated by the U.S. economy will be in the healthcare sector.”
Alongside her fellow researchers at the UC Irvine, Zinn aims to discover valuable insights for patients, government, and health institutions, and home healthcare agencies alike by learning more about this under-researched field.
Are you interested in the intersection of healthcare and business education? Read our article, “Why More Surgeons and Health Professionals Are Pursuing MBAs” and learn more about Fox School Research.
Consumers today are heavily dependent on online reviews to make informed choices about what to buy. In fact, studies show that as many as 90 percent of consumers read online reviews before making financial decisions, and nearly 70 percent trust these opinions.
Given their importance, how do you tell if the reviews are from genuine customers?
Subodha Kumar, director of the Center for Data Analytics and professor of Marketing and Supply Chain Management at the Fox School, developed an approach to detect fake reviewers on online digital platforms. In his paper published in the Journal of Management Information Systems, Kumar proposes an algorithm that analyzes the behavior of reviewers on a set of key features to help differentiate between the real and the fake.
“A user who reads a negative review of a restaurant is likely to trust the message, even though it was written by a stranger,” Kumar says. “One convincing review can often persuade consumers to shift their brand loyalty or drive several extra miles to try a new sandwich shop.”
This gives firms a strong incentive to influence their online review ratings. “Business owners inject their public ratings with a positive bias,” says Kumar. “They use fake accounts or paid reviewers to either promote their offering or strategically denounce competitors’ products.”
In studying a dataset from Yelp, a popular restaurant review platform, Kumar observed a striking difference in the way spammers interact on online platforms. “Even though individual reviews by a spammer may look genuine, collectively we can capture anomalies in the review patterns,” Kumar says, “In fact, they are remarkably skewed.”
By analyzing this pattern of behaviors, Kumar’s approach to detecting review manipulation can not only improve the experience of consumers across industries but also increase the credibility of reviewing platforms like Yelp.
Kumar considers six distinct features of every review in the data set:
- Review gap: Spammers are usually not longtime members of a site, unlike genuine reviewers who use their accounts from time to time to post reviews. Thus, if reviews are posted over a relatively long timeframe, it suggests normal activity. But when all reviews are posted within a short burst, it indicates suspicious behavior.
- Review count: Paid users generally generate more reviews than unpaid users. In other cases to avoid being detected or blacklisted, a spammer could post very few reviews from one account and create a new account.
- Rating entropy: Spammers mostly post extreme reviews since their goal is either to artificially improve a particular company’s rating or to bring a bad reputation to its competitors. This results in high entropy—or drastic randomness—in fake users’ ratings.
- Rating deviation: Spammers are likely to deviate from the general rating consensus. If genuine users fairly outnumber spammers, it is easy to detect instances where a user’s rating deviates greatly from the average ratings from other users.
- Timing of review: One strategy spammers may use is to post extremely early after a restaurant’s opening in order to maximize the impact of their review. Early reviews can greatly impact a consumers’ sentiment on a product and, in turn, impact sales.
- User tenure: Fake reviewers tend to have short-lived accounts characterized by a relatively large number of reviews and handles, usernames or aliases designed to avoid detection.
After considering these variables individually, the algorithm then looks into the way the variables interact with each other. It employs techniques like supervised machine learning and accounts for the overall review behavior of a user to provide a robust and accurate analysis.
Kumar’s methodology can also be deployed to post the information of the spammers in real-time. Digital platforms like Yelp could develop a spam score using these key features for each reviewer and share it with business owners and consumers, who can subsequently be tagged or filtered.
“The issue of opinion spamming in online reviews is not going away and detecting the perpetrators is not easy,” says Kumar. But developments in approaches like these, he says, “offer great insights to businesses, allowing them to create more effective marketing strategies based on the sheer volume of genuine, user-contributed consumer reviews.”
A board of directors plays a crucial role in determining the success of any organization and is largely responsible for major strategic decisions. However, females in these top management roles are often underrepresented. Without women on boards, companies are losing out—not only on talented leaders, but also on different perspectives of business. This raises the question: in what ways do companies with women on the board perform differently than companies with all-male boards?
Prior research suggests there are gender differences in risk-taking decisions, with many researchers supporting that women are more sensitive to risk than men. However, Ofra Bazel-Shoham, research assistant professor in the Department of Finance at the Fox School, reconsiders the implications of this conclusion.
Bazel-Shoham argues that female leaders change the way business is being done in her paper, “The Effect of Board Gender Diversity on R&D.” She looked at boards’ decisions regarding high-risk, high-reward investment decisions, as well as their professional behavior, to understand the differences in outcomes that gender-diverse boards produce. The research recently won the Best Paper Award at the 2018 Engaged Management Scholarship Conference, hosted by Temple University this September. The award was sponsored by Business Horizons, an academic journal from Indiana University.
As a proxy for analyzing risk-taking decisions, Bazel-Shoham used choices around research and development (R&D), often a potentially risky yet highly rewarding investment. “It requires upfront resources and has a very low probability of success,” she says.
Bazel-Shoham, who is also the academic director of Fox School’s new part-time MBA Program in Conshohocken, collected data from CEOs and board members in 44 countries and over a period of 16 years. The gender disparity was already obvious, as she notes in her sample only 2% of all CEOs and 9% of all board members were female.
The study found that while the direct correlation between the number of women on boards and the number of investments in R&D was negative, women were more likely to focus on monitoring performance, which ends up incentivizing risky but data-driven decisions. Bazel-Shoham says, “As female leaders put more emphasis on monitoring, gender-diverse boards were able to quantify and measure their decisions better than all-male boards.”
Bazel-Shoham elucidates this argument by analyzing the behavior of female directors who are most often outnumbered by their male counterparts. Her interviews with female leaders suggest that being in a minority puts more pressure on women to not make mistakes and make data-driven decisions.
She elaborates, “We realized that female directors felt they were ‘under a magnifying glass’ most of the time and were judged more stringently than their male colleagues.” This made them make more conservative decisions, which usually translated into making lesser high-risk R&D investments. However, teams that quantified their results better supported performance-based compensation where incentives are measurable and dependent on the actual outcome rather than on vaguely defined promises.
Organizations often use performance-based incentives to motivate managers to make riskier but potentially profitable long-term investing decisions. Bazel-Shoham says, “We observed that such remuneration systems encourage CEOs and senior management to engage in more R&D activities.” With women involved, boards more often supported this form of compensation, in affect encouraging managers to make more of these investments. Bazel-Shoham found that these actions successfully mitigated women’s effect of being more risk-averse.
Besides indirectly increasing R&D spending, Bazel-Shoham notes having even one woman on the board of directors significantly influences how the board behaves, the decisions it makes and their resulting outcomes. To illustrate this, she quotes an experience of a male CEO of a large educational organization. “The women directors read all the materials ahead of time, have specific questions and are more professional than the others,” he says. “They have changed the organizational culture of the board. The men, in turn, have started to prepare themselves better as well.”
Underrepresentation of women on boards of directors continues to be a pressing issue to shareholders and society at large. However, organizations are slowly understanding the strategic importance of leveraging a more diverse top management team. With rapidly changing market dynamics, leveraging the power of gender diversity is beneficial for the long-term success of businesses.
Remember the last time you donated warm clothes to a homeless shelter and felt good about yourself? Or that time your friends helped you get through a difficult life problem after which you couldn’t help but feel extreme gratitude towards them?
A lot of traditional research has been done on why people help and how they feel after helping. You Jin Kim, assistant professor of Human Resource Management at the Fox School, goes beyond just that by exploring the role of the recipient of the help. Her research emphasizes how demonstrating gratitude, as well as the helper’s feelings of pride, interact to encourage repeated helping.
In her paper, “A Dyadic Model of Motives, Pride, Gratitude, and Helping,” which was accepted for publication by the Journal of Organizational Behaviour, Kim demonstrates that the motives of the helper interact to predict pride via initial helping whereas recipient attributions of helper motives predict recipient gratitude in response to being helped. This interaction of emotions (i.e., pride and gratitude) influences any subsequent helping by the helper, making them both active members of the social exchange.
Kim points out that the helper’s motives drive their initial actions. She highlights two positive motives: “autonomous motives,” where individuals help because they value doing so, and “other-oriented motives,” where individuals help because of their concern for others. These motives often lead to voluntary helping that is intended to benefit others.
These motives affect the perception of the recipient and the level of appreciation they feel. “Recipients seek information about helpers and helping contexts because they seek to understand why others help them,” Kim reasons. For example, an employee might choose to cover a shift for a sick worker because he or she truly cares about the coworker’s welfare, leading to the recipient attribute this action to the helper’s selfless (what Kim classifies as autonomous or other-oriented) motives. In such interactions, the recipient feels more gratitude toward the helper.
Kim also considers that the motives may not always be altruistic. She elaborates, “They could be doing it because of impression management, career enhancement motives, and not truly directed towards benefitting others.” For example, a helper could choose to teach a peer a new skill with the goal of transferring an undesirable task to this peer. Such interactions fail to evoke the feeling of pride or gratitude in either party.
Kim highlights cases where, although the helping motive was genuine and the helpers experienced authentic pride, they did not engage in repeated helping unless recipients expressed their gratitude. “Unlike economic exchanges, social exchange returns are not specified in advance, and so reciprocity is not guaranteed,” says Kim. “A simple ‘thank you’ makes a lot of difference.” Thus expressing gratitude is very crucial in encouraging the helper to continue helping others in the future, making the recipient an important influencer of the interaction.
The results of these studies have practical implication for managers. “Managers need to understand why helping is being provided and create a work environment where employees do not feel pressured to help and that helping is voluntary,” says Kim. “It should not be related to any type of organizational decision, such as a promotion or vacation days.”
Importantly, gratitude also has positive implications for recipients. Kim says, “Managers also need to emphasize the benefits of showing gratitude and encourage recipients to communicate their gratitude when receiving help has been positive.” Such reciprocative interactions create a positive environment at a workplace, subsequently improving the efficiency and lowering the turnover intentions of all employees.
Learn more about Fox School Research.
Most public officials want to stay in office—and insurance regulators are no different. In the days, weeks, and months leading up to the elections, many assume that public officials would be proactive, striving to implement policies that improve their credibility and increase their chances of reelection. However, recent studies by Martin Grace, Harry Cochran Professor of Risk, Insurance, and Healthcare Management at the Fox School and Tyler Leverty of the University of Wisconsin-Madison, say that this is not the case for insurance regulators.
The financial health of the insurance companies is closely monitored by the state insurance departments to provide protection to the policyholders. When a company faces a financial crisis, the regulators intervene and help them regain their footing. In situations where the company is irreversibly dying, they are declared insolvent, or bankrupt.
To keep these stages in check, insurance regulators conduct regular financial examinations, especially for companies facing financial crisis. In their paper, ”Do Elections Delay Regulatory Action?” which was accepted by the Journal of Financial Economics, Grace found that these interventions on failing companies fall by up to 78% in the year leading up to an election. These delays result in an increased cost of failure for both policyholders and taxpayers.
The reason for this seems to be rooted in the political incentives for the insurance regulators. Insurance commissioners are elected by popular vote in some states or appointed by the governor in the others. To have a positive opinion around their candidateship, insurance commissioners avoid making formal regulatory orders or making declarations of insolvency for insurance companies up to a year before the elections. “As this could raise questions on their competency and could be seen as a black mark when they run for higher office,” says Grace, “it is easier for insurance regulators to delay companies’ bankruptcies. So they strategically postpone any official resolution until after election day.”
And, Grace says, “The more competitive the race is, the more bad news might matter.” While appointed commissioners tend to delay interventions only before tightly contested elections where the appointing governor is running for office, elected regulators delay interventions before all elections.
To conduct this study, the researchers collected data from approximately 3,200 firms and 300 separate elections in 50 states over 21 years (1989-2011). With varying election dates and state-regulated insurance policies, Grace says, “these heterogeneities gave us a very rich data to study a given insurer at different intervals of time, across different states, and at various stages of the electoral cycle.”
With so much data and possible causations, it took the researchers about eight years to publish the paper. During various presentations of the research, Grace recollects offering a dollar to anyone who could come up with a plausible explanation to the observation that they hadn’t heard of before. ”We covered it all,” Grace says. “But if someone came up with a new idea, I would give them a dollar.” However, given their extensive data set and time, Grace and his co-author were confident in their findings that elections were the main cause of these delays.
Grace emphasizes that these delays are important because they cost taxpayers more money. When an insurance company goes bankrupt and they run out of cash to pay off their debts, the balance is covered by the government from the pool of state taxes collected from policyholders of the healthy insurers. For example, he reasons, “Let’s say we have a $100 left in the failed insurer. If we closed the insurer immediately, the value would remain $100.” However, if the insurer is closed in 6 months, there would be more costs associated, like paying employees and managers of the failed insurer. “That means all taxpayers will have to pick up the balance.” Grace’s research found that delays increased the cost to taxpayers by up to $0.48 dollars for every dollar of failed insurers assets at the time of insolvency.
Research shows that prompt governance reduces the delays caused due to elections. “This was seen to be especially true in the case of appointed regulators,” says Grace. Current laws mandate regulators to report and take timely corrective actions at prescribed levels of declining capital of the insurers, limiting the regulators’ ability to delay.
The effect of delays in regulating insurance companies has a discreet yet profound effect on the cost of insurance to society. Timely settlement of claims, especially when the insurance company is in a financial crisis, helps decrease the cost of failure to both the policyholders and taxpayers.
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The “agency theory of the firm,” a way of looking at social interactions in business, says that managers are agents of shareholders. As such, managers must generally make decisions that maximize shareholder profits. Since the Citizens United case in 2010, those decisions have included the right to make unlimited independent political expenditures, under the right to freedom of expression.
So what are the ethical implications of companies making contributions for or against a political candidate? Daniel Isaacs, assistant professor of Legal Studies and academic director in the Fox School, weighs on this question in his article, “When Government Contractors May or May Not Spend Money on Political Speech,” which has been accepted for publication in the Journal of Business Ethics.
“There are some situations where it will be in the economic interests of businesses to forgo making independent political expenditures,” says Isaacs. By aligning profit motives with ethical conduct, Isaacs aims to remove barriers to ethical behavior.
Sometimes, however, profits and ethics do not align. In these cases, Isaacs argues that managers may not use the agency theory of the firm as a means to escape their ethical obligations.
For example, says Isaacs, imagine a private prison that is experiencing a reduced number of prisoners due to declining crime rate in the state. The prison has the right to make independent political expenditures on behalf of a candidate that favors laws that would require courts to impose longer prison sentences for all crimes. The outcome of these expenditures and the succeeding election would increase profits for the private prison by ensuring a steady stream of prisoners who will spend more time in jail.
But what happens if maximizing profits for shareholders by making these independent political expenditures leads to profit and unethical outcomes, like longer prison sentences? Does the agency theory allow managers to ignore the ethical situation and simply make money? No, says Isaacs, “because the agency theory relies on the concept that principals must do that which agents dictate.” If that is the case, though, managers cannot act beyond the authority of their principals.
“This relationship between the managers and the shareholders does not dilute the managers’ moral obligation,” Isaacs says. “The agency theory does not grant them an ethical free pass.”
Isaacs says that the shareholders lack the power to authorize managers to make profits in a way that they wouldn’t do themselves. “And managers cannot escape their ethical obligations by claiming that they were just following orders,” he says.
Companies should consider whether it is in their best interests to make independent political expenditures, as forgoing in some cases might make them more appealing. For example, if a company voluntarily waives its right to make independent political expenditures, Isaacs argues that it can use that to its competitive advantage. “One of the risks that at least one private prison identified in its disclosure statement was that the public may change its perception of private prisons,” says Isaacs. “If the public becomes hostile to the concept of private prisons, governments may stop entering into contracts with the corporations—something that a reasonable investor would want to know.”
With the boundaries of profitability, law and ethical obligations blurring in the real world of business, Isaacs’ research works to identify ways in which the market can support ethical decision making. He finds an unexpected friend in agency theory, arguing that the way people justify profit maximization, also serves to demonstrate the limits of shareholder power to engage in or authorize others to undertake such behavior.
“Shareholders and managers, as human beings, have a moral obligation, and desiring profits does not justify all actions of achieving them,” he concludes.
Learn more about Fox School Research.
Peace has finally been brokered in a long-standing argument between two schools of thought in statistical science.
Research from Deep Mukhopadhyay, professor of statistical science, and Douglas Fletcher, a PhD student, was accepted for publication in Scientific Reports, a journal by Nature Research. Their research marks a significant step towards bridging the “gap” between two different schools of thought in statistical data modeling that has plagued statisticians for over 250 years.
“There are two branches of statistics: Bayesian and Frequentist,” says Mukhopadhyay. “There is a deep-seeded division, conceptually and operationally, between them.” The fundamental difference is the way they process and analyze the data. Bayesian statistics incorporates external domain-knowledge into data analysis via so-called “prior” distribution.
“Frequentists view ‘prior’ as a weakness that can hamper scientific objectivity and can corrupt the final statistical inference,” says Mukhopadhyay. “I could come up with ten different kinds of ‘prior’ if I asked ten different experts. Bayesians, however, view it as a strength to include relevant domain-knowledge into the data analysis.” This has been a disagreement in statistics over the last 250 years.
So, which camp is right? “In fact, both are absolutely right,” says Mukhopadhyay. In their paper, they argued that a better question to ask is, how can we develop a mechanism that incorporates relevant expert-knowledge without sacrificing the scientific objectivity?
The answer, Mukhopadhyay says, can ultimately help design artificial intelligence capable of simultaneously learning from both data and expert knowledge—a holy grail problem of 21st Century statistics and AI.
“The science of data analysis must include domain experts’ prior scientific knowledge in a systematic and principled manner,” Mukhopadhyay says. Their paper presents Statistical rules to judiciously blend data with domain-knowledge, developing a dependable and defensible workflow.
“That is where our breakthrough lies,” says Mukhopadhyay. “It creates a much more refined ‘prior,’ which incorporates the scientist’s knowledge and respects the data, so it’s a compromise between your domain expertise and what the data is telling me.”
Answering that question—when and how much to believe prior knowledge—offers dozens of real-world applications for Mukhopadhyay’s work. For example, healthcare companies can use apply this to new drugs by leveraging doctors’ expertise without being accused of cherry picking data for the sake of a speedy or unusually successful clinical trial.
Mukhopadhyay thanks Brad Efron of Stanford University, for inspiring him to investigate this problem. “It took me one and a half years to come up with the right question,” says Mukhopadhyay. “I believe Bayes and Frequentist could be a winning combination that is more effective than either of the two separately in this data science era.”
*This article corrects an earlier version by specifying that the research was published in Scientific Reports, a journal by Nature Research.
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A roundup of media mentions featuring faculty, staff, and students from the Fox School of Business and the School of Sport, Tourism and Hospitality Management.
Are You Suffering From Too Many Choices?
More doesn’t always mean merrier. USA Today cites research by Center for Neural Decision Making director Angelika Dimoka that shows how fewer choices lead to happier consumers and more sales.
Twins, Triplets Taking Over Temple
A whopping 36 sets of twins and triplets—including Fox students—have arrived.
6 Things to Do When You’re Angry at Work
Deanna Geddes shares tips with Business Insider.
From Wall Street Exec to High School Teacher?
This Fox alum left Goldman Sachs to teach at Northeast High.
Warning: Your Personal Data Is Not Safe
The New York Times talks corporate data breaches with Anthony Vance.
Disruption Coming to Philly’s Hotel Scene
Wesley S. Roehl discusses Comcast tower’s upcoming Four Seasons launch.
Dorm Room Decorating Tips
An entrepreneurship major shows off her dorm design chops.
International Business Schools are Thriving
Fox’s partnership with Australia’s Flinders University is highlighted.
eMoney, Temple Announce New Partnership
Cynthia Axelrod discusses the impact on financial planning education.
Marriott, Airbnb Selling Experiences, Too
People want activity curation and a room, says Elizabeth Barber.
Fox Launches New Women’s Leadership Series
Philly Mag shares details on the new Executive Education program.
Augmented reality (AR) technology is one of the most exciting advancements of our time. It can generate empathy and new perspectives by transporting people, sometimes literally, into the shoes of another person with no barriers in time or space. Not surprisingly, many industries are considering the technology’s potential to improve customer experience.
Using Technology to Enhance Customer Experience
The museum industry is among the pioneers who are embracing this opportunity. Museums are currently facing a period of financial stagnation, with costs and insurance premiums rising and government funds dwindling. Many are forced to delay projects, downsize exhibitions, and even lay off staff. Forward-thinking museums, though, are embracing new technologies that enable visitors to have deeper connections with exhibits.
For example, the Terracotta Warriors exhibit at the Franklin Institute in Philadelphia was AR-enhanced, with visitors able to see more detailed representations of how the sculptures and weapons looked through their AR app. They also have a Virtual Reality Demonstration Space, an immersive VR zone where you can go inside the human body, tour the solar system, walk around Chernobyl, peek into a brain, and more.
Researchers at the School of Sport, Tourism and Hospital Management are studying how these new technologies can be best deployed in fields where consumers still crave authentic experiences.
AR and VR: Technological Innovation Creates New Research Space
While virtual reality is a fully immersive experience (think of the VR headsets and being transported to a simulated environment), augmented reality is simply an enhanced version of reality created by adding information (image, text, or effects) to real places or objects using a piece of technology.
Despite the extensive discussions around the applications of AR technology, little research has been done on what kind of immersive experiences are best to use on visitors. Zeya He, an STHM PhD student, alongside professors Laurie Wu and Robert Li, recently examined the impact of different types of AR enhancements. Their paper, “When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions,” will be published this fall in Tourism Management.
He, Wu, and Li recruited more than 200 participants for their online study and gave them video simulations of an AR-enhanced scene. The video showed a museum scene with Vincent Van Gogh’s painting Starry Night Over the Rhône, testing visual and text animations on the painting itself: glimmering stars, reflections on the river, a couple strolling on the bank, and added verbal information. In some videos, the museum environment was also augmented with a visual of gently rippling water, testing virtual alterations to the museum’s ambience.
The researchers wanted to see what the participants found most engaging: adding animation to the different aspects of the painting, adding text over the painting, or adjusting the “virtual presence” by making the museum environment match that of the painting.
Enhancing Reality vs. Depriving Imagination
Though we might expect the most AR-enhanced scenario to have been the most highly rated, participants liked the one with the additional text and added ambience the most. The participants said the animation of the painting itself felt too intrusive. “It seems that technology may sometimes help create meaningfulness and excitement, but it can also make you think less, become less engaged,” He explains. While environmental visual cues can improve connection with an art piece, visual enhancement of the actual object seems to deprive the viewer of the freedom of imagination. Participants felt that they could no longer appreciate the painting itself with the added technological visualization, but the added text actually helped guide their eye to aspects of the painting and deepened their understanding.
Looking to the Future
Though doing the study online had certain benefits, such as eliminating other possible confounding factors, further research is needed to test the effects of different kinds of technological enhancements of the museum experience, especially real AR technology in real museum spaces. The effects and results may also differ depending on the context, and the type of museum or exhibit.
“[These] results can be used by museums directly to design their content, but we also need to continue doing research on how it is possible to balance the excitement that technology brings and the meaningfulness the museum is trying to create,” He says. “So, it is the degree of technological enhancements that really matters, how we design the technology really matters.”
In the research world, the emphasis on statistically significant research results is so strong that often the art of the research process gets left behind. Luckily, a team of researchers at the School of Sport, Tourism, and Hospitality Management (STHM) at Temple University recently offered a unique behind-the-scenes look at how they are advancing the commonly accepted research methods in their field.
Collaborative Self-Study: An Innovative Qualitative Research Method
Lead researcher Bradley Baker, PhD ‘17, found there was a lack of substantial progress in innovative methods, especially qualitative, in the sport management field. The antidote to this “lack of creativity, theoretical impact, and practical relevance” is to look past the traditional qualitative and quantitative approaches to embrace a novel way to do research: collaborative self-study.
Collaborative self-study, Baker explains, is a type of qualitative research where researchers study themselves and their own social environment, as opposed to traditional methods where the researcher is a separate, objective onlooker. While this method is still relatively new, it has already been embraced by similar fields, such as the sociology of sport. It provides a unique potential to break through barriers of access to data and research participants, while encouraging a deeper self-reflection by the researchers and strong collaboration between team members.
In their paper, “Collaborative self-study: Lessons from a study of wearable fitness technology and physical activity,” Baker and his co-authors—current STHM doctoral students Xiaochen Zhou and Anthony Pizzo; James Du, PhD ’17, and Professor Daniel Funk—use their experience with this method to advise future researchers on when and how it may provide additional, unique insights. Published in a special issue of the Sport Management Review focused on contemporary qualitative research methods, their paper gives an insider view on how the method worked in practice: “[researchers] ask research questions,” says Pizzo. “But the way we get at that data, that is the focus of this paper. It’s the story behind the story.”
Experiencing the Experiment
Seven sport management graduate students formed a research team to look into how collaborative self-study could be used as a research method. The team consisted of a mix of genders, ages, fitness levels, ethnicities, and professional backgrounds.
Each member received an Apple Watch to wear for one month to record their experiences, thoughts, and exercise levels in a daily journal. The team later shared their experiences in group discussions, identifying common themes found while interacting with the technology, such as social value and attention, influence on physical activity, and anxiety. The experiment gave them a deeper insight into using collaborative self-study as a research method, specifically the possible advantages and disadvantages.
Reflecting on Self-Study: Transparency, True Experience, and Teamwork
On the benefits side, the researchers stated their data had deeper insights and it was faster and more efficient to collect than traditional methods. By not having a barrier—physical, temporal, cultural, or otherwise—between themselves and participants, the researchers had a potentially unlimited, unfiltered data source. Additionally, discussing as a team provided an environment where they could further elaborate on their experiences, stimulate reflection in others, and bond. This collaborative discussion made the data insights more thorough than a simple content analysis of journals, as the researchers were able to clarify their experiences through reflecting on the experiences of others.
However, breaking the barrier between researcher and participant, though innovative, brings up questions of ethics and validity of data, as well as privacy and data security.
“Objectivity is the dominant tradition,” Baker says, “but now things are changing. […] Even what research question you are asking is already breaking absolute objectivity. In all studies, but especially in self-study, you have to be very transparent in your role and your perspective, what biases get integrated in your data.”
In order to ensure data validity, the researchers combined the deep reflection of self-study and the collaborative aspect of using multiple voices to combat the assumed presence of unchallenged assumptions, or researcher “blind spots.” Another possible detraction of this method is the nature of collaborative work: the need to agree, compromise, and end up with a coherent narrative formed by many different voices. This is where in-depth discussion and making sure all voices were heard helped enhance the experience.
Though having pros and cons like any other research method, collaborative self-study gives unique insights into people’s lived experiences and should be considered a valid method in any researcher’s arsenal. “Our hope is that the current work provides a measure of guidance regarding key ethical issues, benefits, challenges, and opportunities inherent to the approach,” Baker says. “We encourage other researchers to consider the potential benefits of collaborative self-study for their own research.”
A roundup of media mentions featuring faculty and staff from the Fox School of Business and the School of Sport, Tourism and Hospitality Management.
Where do gig workers thrive?
Part-time work can be found anywhere, but some U.S. cities are home to booming gig economies. Fox’s Dr. Paul Pavlou shares a few and provides context in a recent interview with U.S. News & World Report. Read more >>
Boles speaks with WHYY
A Philadelphia man’s experience at Lowe’s has the home improvement store reconsidering its policy of checking receipts upon a customer’s exit of select stores in what Lowe’s arbitrarily identifies as “high theft” areas. Fox’s Dr. Jeffrey Boles, a retail theft expert, offers his take. Read more >>
The future of STHM
STHM’s Dr. Jeremy Jordan joins the PHL Diversity podcast to discuss his professional and academic background, and offers insights on future of the school and its programs. Listen >>
Diverse Issues in Higher Education | June 4, 2018
Fox senior vice dean Debbie Campbell shares the successes of Temple’s Military and Veteran Services Center. Read more >>
Philly Voice | May 31, 2018
Why do people cover their laptop cameras with Post-It notes? Seeking an answer, The Philly Voice speaks with Fox’s Dr. David Schuff for more on this cybersecurity topic. Read more >>
CBS 3 | May 30, 2018
The general manager of the Philadelphia 76ers is in hot water after being linked to scandalous tweets from anonymous, burner accounts. Fox’s Dr. Sunil Wattal explains how a Twitter account can leave digital signatures. Watch >>
Media requests: Please send requests to Christopher A. Vito, associate director of communications & media relations, Temple University’s Fox School of Business, at email@example.com
The academic year has drawn to an end, students have graduated, and campus is a little quieter. These moments are often the best times for reflection on the year behind—and what a successful year it has been!
Graduating with Distinction: Congratulations to the PhD and DBA Class of 2018
The Fox School’s PhD and Executive DBA programs have performed to high standards. The PhD program boasted eleven graduates in the Class of 2018. The PhD candidates have accepted opportunities to teach and conduct research in prestigious institutions around the world, from George Mason University in Virginia to the University of South Wales in Australia. The PhD program continues to produce students who graduate with publications in top-tier journals, such as The Accounting Review, MIS Quarterly, Journal of Applied Psychology, and more.
The Executive DBA program applauds the 20 business leaders who successfully defended their dissertations in the second-ever DBA cohort. These alumni are just one example of our commitment to research with impact, as these students return to industry, not just as leaders, but as thought-leaders, ready to apply theory and research to business problems. This upcoming September, the Fox School will continue to demonstrate its leadership in the field as we host the 2018 Engaged Management Scholarship Conference, the premier meeting of executive DBA programs in the world.
Achievements in Research: Faculty Honored with Prestigious Awards
The world-class faculty at the Fox School has brought significant pride with many awards and achievements in research this year. The Office of Research applauds individuals such as In-Sue Oh, who was twice awarded the William A. Owns Scholarly Achievement Award for his significant contributions to the fields of HR and organizational behavior; Ram Mudambi, whose paper was one of eight to be selected the impactful paper in international entrepreneurship by the Journal of International Business Studies; and Thilo Kunkel, who is a 2018 North American Society for Sport Management Research Fellow in recognition of his contributions and achievements in sport-related scholarship.
These are just a few of the school’s achievements in research this year. Congratulations to all of the faculty for their numerous publications, citations, paper downloads, and grant awards. Learn more about the Fox School’s research impact.
Engaging Thought Leaders: Notable Events Highlighting Research
Through the year, faculty, staff, and students at the Fox School have worked tirelessly to create impactful, exciting events to showcase research and encourage collaboration. This year, the school hosted its semesterly Young Scholars Interdisciplinary Forum and the PhD Paper Competition, in which doctoral students and junior faculty present research concepts and solicit feedback.
The school also demonstrated its position as a thought leader in events throughout the year. The Translational Research Center hosted the inaugural 2018 Editors’ Summit, a first-of-its-kind forum that brought together editors-in-chief of leading academic business journals across multiple disciplines to discuss driving real impact with business scholarship. The Frederic Fox Lecture Series brought business executive and alumnus David Schoch, MBA ’78, previous chairman and CEO of Ford China, to discuss the implications on China in the international economy.
Congratulations to the students, faculty, and staff of the Fox School’s research community for a successful academic year!
Learn more about Fox School Research.
A roundup of media mentions featuring faculty and staff from the Fox School of Business and the School of Sport, Tourism and Hospitality Management.
Eisenstadt in WSJ
Combatting sexual harassment can be a greater challenge for small firms than for their larger counterparts, a recent survey shows. The Wall Street Journal speaks with Fox’s Leora Eisenstadt, an expert on employee discrimination and discriminatory behavior in the workplace. Read more >>
Tackling stress for college students
Free pizza, therapy dogs, and an appearance from a member of the Philadelphia Eagles? An event centered on managing stress, and organized by students in a business honors course led by Fox’s Dr. Crystal Harold, earns publicity from NBC 10. Watch >>
Axelrod on NBC 10
As graduation draws near, NBC 10 focuses on a challenge that college graduates face: Debt. Fox’s Cindy Axelrod explains financial planning and the value of a college degree on an individual’s career earnings potential. Watch >>
Temple runs Broad Street (again)
Once again, the Temple-wide Broad Street Run team—led by Fox’s Michael McCloskey—contributed to Gamma Iota Sigma’s annual charity of choice. NBC 10 profiles McCloskey and the team, and a Fox alum shares how in a Philadelphia Inquirer op-ed how the Broad Street Run is more than a 10-mile race.
Philly I-Day recognizes Porat
Philly I-Day, celebrating the city’s risk management and insurance industry, recognizes Fox School Dean Dr. M. Moshe Porat as recipient of the 2018 Franklin Award for his lifetime achievement in the field. Industry news service A.M. Best speaks with Porat. Watch >>
Temple Now | May 1, 2018
Did you know the first Fly in 4 student is a Fox accounting major? Justin Grothmann’s story appears in the university’s newsletter. Read more >>
Temple Now | May 1, 2018
Last week, Fox’s Dr. Ram Mudambi moderated a Greater Philadelphia Chamber of Commerce event focusing on innovation. Mudambi’s related research work earns publicity in the university’s newsletter. Read more >>
Pittsburgh Post-Gazette | May 1, 2018
The CEO of a Pittsburgh-area corporation turned down a sizable compensation package because it was less than what he had requested, then resigned. Fox’s Dr. Steven Balsam, who has studied executive compensation, shares his expertise. Read more >>
Business Insurance | May 1, 2018
Fox’s M. Michael Zuckerman weighs in on the intersection between the insurance industry, the organizations associated with the NRA, and the risks related to those associations. Read more >>
Media requests: Please send requests to Christopher A. Vito, associate director of communications & media relations, Temple University’s Fox School of Business, at firstname.lastname@example.org