Faculty at Temple University’s Fox School of Business are among the most-frequently published researchers in the world, according to a recent ranking.
The University of Texas-Dallas Top 100 Business School Research Rankings placed researchers from the Fox School at No. 50 worldwide, No. 42 in North America, and No. 39 among U.S. schools for a four-year cycle, from 2012-2016.
UT-Dallas, which in March unveiled its latest rankings, has tracked research contributions to the 24 leading business journals across all disciplines since 1990.
“It’s an honor to learn that our faculty are among the leaders in making research contributions to the world’s top business journals,” said Dr. M. Moshe Porat, Dean of the Fox School. “New, cutting-edge research is at the core of top-notch business education, and our faculty are leading the way in this area.”
“At Fox, our goal is to enhance the contributions and impact of Fox faculty in the world and in the classroom through cutting-edge research,” added Dr. Paul A. Pavlou, Senior Associate Dean of Fox’s Office of Research, Doctoral Programs, and Strategic Initiatives. “UT-Dallas’ latest rankings demonstrate our commitment to promoting research and building a culture rooted in research that can inform our programs, industry, and society.”
A professor from Temple University’s Fox School of Business has been named one of the most-productive authors in marketing research in the world.
Dr. Xueming Luo is recognized in two separate lists within the American Marketing Association (AMA) 2016 Marketing Research Productivity lists. He ranks No. 11 globally for research publications in the two premier journals – the Journal of Marketing (JM) and the Journal of Marketing Research (JMR). Also, he ranks No. 28 in the world for publications to the four premier marketing journals – JM, JMR, the Journal of Consumer Research, and Marketing Science.
Published in January 2017, the AMA lists acknowledge the top individual contributors to the world’s premier marketing journals over a 10-year period, from 2007-2016.
“I am humbled and honored to have been recognized by the American Marketing Association,” said Luo, the Charles Gilliland Distinguished Chair Professor of Marketing. “These four premier journals together are the most influential and hold the highest standards in the entire marketing discipline, and across all streams of research in consumer behavior and quantitative marketing.”
Luo’s research centers on mobile consumer analytics; big data marketing strategies; and social media, marketing models with machine learning, and networks. He serves as founder and director of the Fox School’s Global Center on Big Data and Mobile Analytics, a leading center in the cross-disciplinary domain of big data for business strategies and consumer insights.
He previously has been ranked No. 1 nationally among preeminent scholars in his discipline regarding citations in the top-five marketing journals, from 2006-2010. And from 2011-2015, he ranked among the 20 most-productive authors of research in Premier AMA journals.
Five of the Fox School’s nine academic departments are nationally ranked for overall research productivity. In the 2015-16 academic year, Fox faculty published more than 40 A journal publications, secured more than $5 million in grant funding, and increased new grant funding by nearly $1 million.
Temple University honored two key players in internationalization at its 4th Biennial Celebration of Globalization, held Nov. 9 at Adventure Aquarium in Camden, N.J.
Kailin Tuan, Ph.D., Fox School of Business Professor Emeritus, received the 2016 Global Temple Award for his groundbreaking work in bringing the study of Risk Management and Insurance and Actuarial Science to the People’s Republic of China.
Andrea Canepari, Consul General to Italy in Philadelphia, received the 2016 Global Philadelphia Award for his tremendous impact on internationalizing Philadelphia through the promotion of political, economic, educational and cultural relations between Italy and our region.
“We have much to celebrate,” said Associate Vice Provost of International Affairs Jie Wu, as he pointed out many of Temple’s recent internationalization milestones: an international student body that includes more than 3,000 students from 128 different countries; 1,150 students who studied abroad in 43 countries; and an increasing number of international co-operations, 158 from 46 countries.
Reminding us that Temple’s internationalization commitment has been long-standing, Provost and Executive Vice President JoAnne A. Epps said, “We’re not johnny-come-lately. We’ve been there for five decades. I’m really proud of that.” Epps noted that she recently returned from Nankai University in Tianjin, the university where Dr. Tuan first introduced Risk Management in China and created what is now a nationally ranked program.
Temple President Richard M. Englert, who presented the Global Temple Award to Tuan, began by praising the audience – a group invited because of their involvement in the globalization of Temple. Englert emphasized that internationalization “is a team sport,” he said. “We all work together to make Temple great.”
Accepting the award, Tuan remembered his career at Temple, from 1977-93, when he personally sent admission packages to students interested in studying Risk.
“I’m happy to see Temple now has students from all over the world, and many of them are from China,” said Tuan, who was particularly pleased to meet with three Nankai students — Jiayaun Ren (exchange), Wentao Zhou (exchange), and Qi An (dual Bachelor’s and Master’s degrees in Actuarial Science).
In the words of Englert, Temple’s presence as a global university is an essential component to its terrific momentum.
Dr. Ram Mudambi, the Frank M. Speakman Professor of Strategy at Temple University’s Fox School of Business, has been recognized for his research contribution to international entrepreneurship and innovation.
In March, Mudambi received the Schulze Award for his article, “The Spectacular Rise of the Indian Pharmaceutical Industry,” which was co-authored by Dr. Kristin Brandl, of the University of Reading’s Henley Business School, and Dr. Vittoria Scalera, of the University of Amsterdam Business School. The paper demonstrates that for emerging economies to thrive, they do not necessarily require their local industries to partner with multinational giants of research and innovation.
“While most economies may benefit when local industries gain knowledge from multinationals,” Mudambi wrote, “India’s example shows that there are alternatives – but they all require strategic government investment.”
The Schulze Award recognizes the level of contribution made by an article published to the Entrepreneur and Innovation Exchange (EIX), an online resource committed to achieving marked improvement in the success rate of new business ventures. Issued annually, the Schulze Award recognizes achievements in various categories, including: theory and research; applied and practice; teaching and education; and commentaries.
The collaboration between Mudambi and his co-authors was made possible through the Fox Visiting Scholars Program. Founded in 2005 by Mudambi, the program serves as an invitation to international scholars – from doctoral candidates to full professors – to spend anywhere from a week to a year at the Fox School of Business conducting research and interacting with Fox faculty.
“It is critical for all PhD students to develop skills in pure academic research, business outreach, and policy,” Mudambi said. “The paper is a strong example of what is achievable through the Visiting Scholars Program, helping doctoral students develop as well-rounded individuals and have the ability to apply their work to real-world situations.”
Mudambi joined the Fox School’s faculty in 2000. The Perelman Senior Research Fellow, Mudambi spearheads the research initiative International Business, Economic Geography, and Innovation, dubbed iBEGIN, which studies the connections between global value chains (GVCs) and the location of economic activity. Mudambi’s peers elected him the Program Chair of the 2015 Academy of Business (AIB) annual meeting. In his role, Mudambi developed the program and arranged a prominent lineup of scholars and global business leaders for the conference, which was held in Bangalore, India.
He recently had a paper titled, “Knowledge connectivity: An agenda for innovation research in international business,” published in the Journal of International Business Studies. Co-authors of the paper include: Dr. John Cantwell, of Rutgers University; Dr. Jaeyong Song, of Seoul National University; and Fox PhD alumni Dr. Marcelo Cano-Kollmann, of the Ohio University College of Business, and Dr. Tim Swift, of Saint Joseph’s University’s Haub School of Business, co-authored the paper.
Dr. MB Sarkar, H.F. “Gerry” Lenfest Professor of Entrepreneurship & Innovation at Temple University’s Fox School of Business, has been appointed Associate Editor of the Strategic Entrepreneurship Journal (SEJ).
SEJ has the second-highest article influence score among entrepreneurship journals in the JCR “Business” and “Management” lists. In 2015, it was rated an “A” journal in the VHB German ranking, and as a “4” journal, with the “most-original and best-executed research”) by the United Kingdom’s Association of Business Schools. SEJ’s mission is to showcase influential and impactful entrepreneurship and innovation research, and is international in scope.
“It’s an honor and a privilege to serve as Associate Editor on one of the leading journals in entrepreneurship,” Sarkar said. “I am humbled to join such a great team of international scholars who are at the helm of this journal. While it feels good to be acknowledged by my peers, it feels even better to know that I am helping build the Fox brand in entrepreneurship research.”
Sarkar is the founding academic director of Fox’s Global Immersion program in emerging markets. Under his leadership, the Fox School has built immersion programs for graduate students in Chile, China, Colombia, Ghana, India, Israel, Morocco, South Africa, and Turkey.
A renowned scholar of Strategic Management and a highly decorated teacher, Sarkar received the Great Teacher Award – Temple University’s highest honor – in 2013. Since joining the Fox School in 2008, he has received Outstanding Professor of the Year Awards multiple times from the Executive MBA, Online MBA, Professional MBA, and the Global MBA programs. His research on technological innovation, entrepreneurship, and industry emergence has been published in several top-tier journals, including the Academy of Management Journal, Strategic Management Journal, Organization Science, Management Science, Journal of Business Venturing, and Journal of International Business Studies among others. He currently serves on the editorial review boards of Academy of Management Journal, Strategic Management Journal and Global Strategy Journal.
Sarkar received his PhD from Michigan State University and is an alumnus of the Indian Institute of Management, Ahmedabad, and St. Stephen’s College, New Delhi.
He is currently collaborating with his doctoral students to examine technological innovation and entrepreneurship in five emerging industries, namely solid-state lighting (Alice Min), lithium-ion battery (Sung Namkung), neuro-prosthetics (Seojin Kim), unmanned aerial vehicles (Jungkwan Kim), and 3D printing (Anna Pak).
“They are terrific doctoral students – smart, hardworking, creative and nice. They keep me sharp,” Sarkar said.
Sarkar’s areas of interest have given him a unique perspective in reviewing SEJ submissions.
“An editor’s job is to lead the review process and help authors develop their papers to their fullest potential,” Sarkar said. “It is a big responsibility, not only to the journal and the authors, but to the field as a whole, and one which I strive to fulfill the best I can.”
Sarkar intends to leverage his position as SEJ editor to further the journal’s ability to publish rigorous and relevant research in the field of innovation and entrepreneurship, and thus enhance its profile as an A journal.
“Journals are institutions,” Sarkar said. “This is an opportunity for me to help build an important institution in the field of entrepreneurship. Through my tenure, my single aim will be to make this journal the strongest that it can be by helping nurture novel ideas into impactful scholarship.”
There’s an unlikely emotion that acts as the moral compass of a workplace. According to a researcher from Temple University’s Fox School of Business, it’s anger.
Dr. Deanna Geddes’ conceptual research delves into moral anger, an emotional expression that is geared toward the improvement of the human condition within the workplace. She and fellow researcher, Dr. Dirk Lindebaum of the University of Liverpool, (now Cardiff University), proposed a new definition for moral anger within their research paper, “The Place and Role of (Moral) Anger in Organizational Behavior Studies,” which was published online December 2015 in the Journal of Organizational Behavior.
The Chair of Fox’s Department of Human Resource Management, Geddes said employees potentially place at risk their jobs, careers, and companies for which they work when moral anger motivates actions that expose inappropriate circumstances at work.
Where moral anger varies from expressions of personal anger, she said, is in the identification of the subject who is suffering from workplace injustice and improprieties.
“It’s important to note that, with both moral anger and personal anger, social norms are violated and likely people were treated unfairly,” she said. “But instances of moral anger prompt action when you witness an incident that impacts someone else more than it impacts you. Speaking out on behalf of others is the core differentiator.
“Moral anger isn’t a self-serving type of anger expression. It’s the opposite. It’s someone’s response when another is being treated unfairly or being bullied, for example. Moral anger triggers corresponding action that is not intended to cause further harm, but instead to help repair the situation.”
Often an employee who expresses anger at work is viewed as “an out-of-control and hostile deviant,” Geddes notes. However, unless it’s a common occurrence, Geddes’s research found that those who express anger in the workplace are likely to be a company’s most-committed and most-loyal employees.
That’s because moral anger is a fairness-enhancing emotion, through which employees can act with the wellbeing of others in mind. Geddes said moral anger has the potential to restore equity, protect dignity, improve working conditions, and rectify damaging situations.
She and Lindebaum reviewed literatures on similar anger constructs, including those which pertained to moral outrage and moral conduct, to see how moral anger differentiated. Then, they reviewed literature pertaining to expressions of anger, to arrive at a more-practical “redefinition,” she said.
“Moral anger, by our definition, is not intended to avenge an individual person’s slights,” Geddes said. “It is to demonstrate that the human condition within an organizational environment can be improved. That’s truly the goal and the social function of moral anger – to defend those who are vulnerable.”
Concussions have forever altered the sports landscape, calling attention to an injury that is difficult to diagnose and spawning a major motion picture.
Dr. Samuel D. Hodge, Jr., professor from Temple University’s Fox School of Business has co-authored a book that approaches head trauma and brain injuries, including concussions, from the perspective of the medical, legal, and insurance fields.
The book, titled, “Head Trauma and Brain Injury for Lawyers,” is the latest by Hodge in a series of medical-legal guides he has penned for the American Bar Association (ABA). He’s written others spanning anatomy, the spine, and forensic autopsies.
“We used to assume that boxers were just ‘punch drunk,’ or that a football player ‘got his bell rung,’ but now, obviously, we know better,” said Hodge, Professor of Legal Studies in Business at Fox, who also teaches anatomy at Temple’s Katz School of Medicine.
While the book delves into head trauma and traumatic brain injuries (TBIs), Hodge said he and co-author Dr. Jack E. Hubbard, Professor of Neurology at the University of Minnesota’s School of Medicine, took a broader approach. The 580-page text, which was published in January, explains the neurological system, covers basic anatomy of the brain and its functions, and demonstrates how to understand and interpret diagnostic tests for this area of the body.
“What makes the book so interesting and its breadth so wide is that we have chapters on head injuries sustained in military combat, sports, third-party lawsuits, social-security disability, and workers compensation,” Hodge said. “Our approach, from both a medical and legal perspective, should make this the seminal book on this subject – not only for medical and legal professionals, but also for those in the insurance industry.”
TBIs contribute to roughly 30 percent of all injury deaths in the United States, according to the Centers for Disease Control and Prevention. In his research for the book, Hodge found that TBIs were the most-common injury incurred in the Wars in Iraq and Afghanistan.
“On the surface, that is surprising,” he said. “But because our military personnel have full body armor, they’re protected from shrapnel in pretty much every other part of their bodies. But road landmines, explosions, and IEDs (improvised explosive devices) made concussions and other types of brain trauma the signature injury of the war.”
Concussion litigation has shaken the National Football League, as former players file federal lawsuits against the league both for failure to acknowledge the lasting effects of brain-related injuries, and to establish guidelines for the recognition and prevention of them. TBIs have been identified as a major cause of chronic traumatic encephalopathy (CTE), a protein build-up that causes degeneration of the brain. The discovery of CTE, and the NFL’s initial refusal to address it, inspired Concussion, a film released in December 2015.
Dr. Robert C. Cantu, Clinical Professor of Neurosurgery at Boston University, who previously has urged the NFL to embrace medical findings pertaining to concussions and CTE, authored a chapter in Hodge’s book.
“Concussions aren’t simply a timely topic that will go away. People still lack a fundamental understanding of their effect on the brain,” Hodge said. “The contributions of Dr. Cantu, and other leading experts, to this book demonstrate the relevance of TBIs, concussions, and all head injuries today.”
Caitlyn Jenner identifies as transgender. Tiger Woods identifies as “Cablinasian,” a term he created.
What do the television personality and champion golfer have in common? Their racial and gender identities are not easily defined.
Like Jenner and Woods, many Americans can relate. A researcher at Temple University’s Fox School of Business posits that employment laws in the American legal system be restructured to offer civil-liberties protections for citizens who face identity discrimination.
“This isn’t a race or a gender issue. It’s an identity issue,” said Leora Eisenstadt, an Assistant Professor in Fox’s Legal Studies in Business department. “Society has changed, but our laws and legal formulas often look at individuals as members of categories into which a person can fit neatly. Today, there is no such purity. That doesn’t exist, which demonstrates how our laws are out of step with reality.”
Eisenstadt’s research points to Title VII of the Civil Rights Act of 1964, which protects employees from discrimination on the basis of sex, race, color, national origin, and religion. She said Title VII, however, does not always or easily protect against the discrimination of multiracial or transgender individuals. Courts are often baffled by these fluid identities, she said, sometimes rejecting the cases on those grounds and, other times, ignoring the worker’s actual identity to make the legal formula work.
“Cases have been thrown out of court because the plaintiffs did not fit into a box,” Eisenstadt said. “Unfortunately, according to many courts, if you can’t prove you are a member of a single protected class, your case will not reach a jury. As a result, the law has often prompted individuals to sacrifice part of their identity in order to fit into a box and have their case heard.”
And this confusion in the courts has a negative impact on employers and employees alike, since a lack of clarity in the courts can lead to more difficult employment decisions, an inability to effectively train management and human resources professionals, and litigation that eats up precious resources.
In her research, Eisenstadt cites the United States Census and Facebook as examples of society being ahead of the courts. In 2000, the U.S. Census Bureau implemented a system in which it asked Census respondents to “check all that apply” in regard to the races with which they identify. She also called attention to Facebook. This year, the social media platform began offering its 189 million U.S. users more than 50 gender-identity options.
What these prove, Eisenstadt said, is that people cannot always be categorized so easily.
“In employment discrimination law, workers need to prove that they are a part of a protected class in order to bring a discrimination suit,” she said. “In theory, everyone is a member of a protected class. But in society today, those categories are porous and fluid. Not everybody has a single race or a gender. You might have multiple races or multiple genders or you might reject that categorization altogether.”
The American Business Law Journal recently published Eisenstadt’s theoretical research paper, titled, “Fluid Identity Discrimination.”
Eisenstadt’s research centers on employment discrimination as it relates to race and gender. In 2012, she published a theoretical research paper, titled, “The N-Word at Work: Contextualizing Language in the Workplace,” in the Berkeley Journal of Employment and Labor Law. That paper examined the power of language, and who – based on identity – was permitted to use particular words in the workplace.
“We are moving toward an age of fluid identities, if we aren’t there already, and our employment laws have not caught up,” Eisenstadt said.
It was barely 9 a.m. when Dr. Samuel D. Hodge halted his Oct. 27 lecture mid-sentence and smiled knowingly as his classroom was overrun with Temple University cheerleaders, Diamond Gem dancers, marching band members and mascot Hooter the Owl leading the Temple fight song.
“I told you to expect the unexpected,” said Hodge, Professor of Legal Studies at the Fox School of Business, to students scrambling for their smartphones to catch the excitement on camera.
Hodge’s Law in Society students, gathered in Alter Hall’s 274-seat auditorium, were made the subjects of the university’s second Pop-Up Pride event. (The first event, held Oct. 13, featured alumnus Nicolas Jimenez, FOX ’08.) The spirit squad surprises unsuspecting Temple students, faculty members, or alumni to provide a jolt of school spirit.
Hodge couldn’t wait for his students to see what he’d planned for them. He’d told them the cameras lingering around the room were just shooting promotional material for the university, and was pleased to realize they honestly had no idea.
“You really can’t find a better week to do this,” said Hodge, a football season-ticket holder, alluding to Temple’s matchup Oct. 31 with Notre Dame, a fellow nationally ranked team.
Shouting into the bullhorn, Pop-Up Pride squad leader and Engagement Coordinator for the Office of Alumni Relations Ray Smeriglio, SMC ’15, complimented Hodge’s dedication to Temple athletics and his unwavering school spirit.
“Why did we ambush your classroom?” Smeriglio said, throwing his arm around Hodge’s shoulders. “Because you’ve got one bomb professor.”
Hodge’s students smiled as they snapped photos with their smartphones before attempting to catch beaded necklaces, T-shirts and beach balls being thrown around the auditorium. Most were too shocked to speak.
Hodge laughed as he dismissed his students, sure his lecture couldn’t compete with the echoing sound of “Go T-U!” left in the Pop-Up Pride squad’s wake.
“This is part of what the college environment is about — fostering school spirit,” Hodge said. “You’re Temple now, and you’re Temple for the rest of your life.”
When Philadelphia’s leading female journalists, restaurant owners, consultants, entrepreneurs, and student leaders gathered at Temple University’s Mitten Hall, they hardly expected they’d be blowing bubbles.
Laughing as the bubbles popped, the women embraced the obvious message: Be daring, no matter the setting.
At the 16th annual League for Entrepreneurial Women’s Conference, held Oct. 20, the Greater Philadelphia region’s top female innovators came together to share stories on their respective paths to success, and honored those who have reached professional pinnacles.
Co-founders of the League for Entrepreneurial Women Dr. Elizabeth H. Barber, Associate Dean of Temple’s School of Tourism and Hospitality Management; and Betsy Leebron Tutelman, Temple’s Senior Vice Provost for Strategic Communications; with Ellen Weber, Executive Director of Temple’s Innovation and Entrepreneurship Institute (IEI), hosted the event.
Temple University Provost and Senior Vice President of Academic Affairs Hai-Lung Dai introduced the event, complimenting the women on setting an example for his daughter as she enters college: “I can see her, a young mind, very eagerly trying to explore knowledge,” he said. “But she needs to build confidence and that’s where I defer to you.”
A packed room of women heard from keynote speaker Lu Ann Cahn, Director for Career Services at Temple’s School of Media and Communication. The face behind the bubbles, Cahn asked the women to think about how blowing bubbles felt. The overwhelming response was empowerment and freedom from judgment. Cahn, who spent 40 years in the broadcast news industry, including 27 with Philadelphia’s NBC10, was familiar with that feeling. After surviving breast cancer, Cahn found herself at odds with her career and challenged herself to try something new each day for a year. Her book, I Dare Me, documents her experiences with rediscovering her spark of individuality and confidence.
“No matter what you’ve accomplished, what you’ve survived, sometimes you forget who you are,” Cahn said. “The hardest first to do is a first that faces a fear.”
Like blowing bubbles, doing something that might be silly or might fail is how success was made, she said.
“I’m here to dare you to go on your own adventure,” Cahn said, as women shared their desire to attempt skydiving or take a day off. “You have to tap into your best self to have the confidence to move forward.”
Cahn welcomed the conference’s panel of female entrepreneurs to share how they dare.
For Brigitte Daniel, executive vice president of Wilco Electronic Systems, her dare was to succeed as one of only a few women in the cable industry. Daniel took over her father’s cable company, Wilco Electronic Systems, after completing law school. As the only cable company serving underprivileged areas, such as public housing, Daniel learned to avoid falling prey to those who sought to diminish her power. Her nonprofit, Mogulettes, promotes that same message to 19-to-24-year-old women entrepreneurs.
“When we’re talking about business, sometimes our voices can be muffled. That’s when we most need to be heard,” Daniel said. “It’s from our stories that we create connections.”
Nicole Marquis and Linda Lightman could relate. Marquis, a Philadelphia native, is the owner of vegan restaurant chain HipCityVeg, and is planning to expand to Washington, D.C. before taking her restaurant across the country. Lightman, founder of Linda’s Stuff, an online luxury consignment boutique, saw her business grew from a few items sold on eBay to a sudden success that allowed her husband to quit his job to join her company.
The League for Entrepreneurial Women’s conference also recognized three Temple alumnae for their pioneering spirit in entrepreneurship. Director of Entrepreneurial Services for Comcast NBCUniversal, Danielle Cohn, SMC ’95; Gearing Up Founder Kristin Gavin, CPA ’09; and Factor3 Consulting Founder, Anne Nelson, FOX ’80 were inducted into the League’s Hall of Fame.
In work settings, Nelson said she often found herself the lonely female voice in an all-male conversation. But, she said, what mattered was that she had spoken up and had expected others to listen.
“Temple taught me two very important things: Think pragmatically and think two steps ahead,” said Nelson, who was inducted by Dr. M. Moshe Porat, Dean of the Fox School of Business.
Closing the conference, Weber spoke interview-style with Emily Bittenbender, Managing Partner of Bittenbender Construction, who reiterated that being the only woman in a professional field or setting could be daunting. Bittenbender said she was able to extract inspiration from male mentors, which helped her find her place as a woman in the construction industry.
Like an adult blowing bubbles, taking that first daring step requires the most courage.
The International Business faculty at Temple University’s Fox School of Business have earned prominent national and global rankings for research output.
According to the University of Texas at Dallas’ Top 100 Business School Research Rankings, Fox School’s International Business faculty rank No. 3 in the United States and No. 6 in the world for research productivity for publications in the Journal of International Business Studies over a four-year period, from 2012-2015. Fox shared its global ranking with Australian National University, which received an identical score.
“This is a proud moment for the International Business faculty at the Fox School of Business,” said Dr. Arvind Parkhe, Chair of Fox’s Strategic Management department, which houses the International Business program. “International Business is one of Dean M. Moshe Porat’s strategic pillars and one of Fox’s historic core strengths. Exceptional, research-active faculty and doctoral students continue to add to our growing reputation as a leader in this area.”
UT Dallas has published its Top 100 Business School Research Rankings since 1990. The rankings assess research contributions based on publications in the world’s 24 leading academic journals and across all major business disciplines. Schools receive full-point scores for research papers produced by single authors, according to the ranking’s methodology, with schools receiving fractions of a point for papers that feature multiple authors.
This marks the second time that Fox’s International Business faculty have earned a top-5 ranking for research productivity. Previously, Asia Pacific Journal of Management has ranked the program No. 3 in the U.S. and No. 4 in the world for research output.
In September, U.S. News & World Report ranked the Fox School’s International Business undergraduate program among the nation’s top-15 such AACSB-accredited programs for the fourth consecutive year.
Why do break-ups sometimes send people reaching for ice cream? Why does retail shopping provide a perk during a bad day?
For Dr. Crystal Reeck, Assistant Professor of Marketing and Supply Chain Management at the Fox School of Business, the answers reside in a person’s ability to regulate emotions in order to make adaptive decisions.
“What is it that other people can do to turn up or down others’ feelings to shape their behavior?” Reeck wondered during her latest collaborative research project, ‘The Social Regulation of Emotion: An Integrative, Cross-Disciplinary Model.’
“Whenever we’re stressed, tired, cranky, or scared, we tend to do things how we wouldn’t otherwise. That’s not groundbreaking. But what’s missing in that approach is not only how emotions shift people’s processes, but that we’re not slaves to our feelings. We have some control over how we react to things.”
For Reeck, whose research is to be published in a forthcoming edition of Trends in Cognitive Sciences, the key to controlling that heartbroken appeal for ice cream or those stress-induced consumer purchases lies in a person’s dedication to a goal. If losing a few pounds or saving for retirement comprise a person’s long-term goals, he or she can learn to ignore immediate self-satisfaction from behaviors that may derail them.
Part of this process, Reeck said, is examining how a person views new information. Reeck’s research shows that people tend to synthesize information through the lens of a current goal. Therefore, when a development impedes that goal, he or she can become frustrated and become more likely to react negatively. This negative interaction directly impacts workplace environments, for example, when a disagreement between co-workers or criticism from senior leaders is internalized negatively.
“It requires a poker-face mode. It’s the stiff upper lip,” said Reeck, who also serves as Assistant Director of Temple University’s Center for Neural Decision Making. “A person may still be just as upset as they were to begin with, but they don’t know about it.”
This method of reacting to an emotional response often leads to increasingly negative experiences. The solution, Reeck said, is in changing one’s interpretation. If someone’s work is criticized, Reeck suggests that instead of an employee interpreting it as a failure, perhaps that person can see it as a chance to improve.
In the business world, managing the emotional responses of several people becomes critical to a functioning workflow. Investigating how to do so is a new edge in Reeck’s work, she said, and involves a synthesis of past research examining purely individual emotional regulation.
“People have studied this as a silo with different methods and theories,” Reeck said. “We’re trying to unpack the psychological processes that underpin that emotion regulation exchange between two people. In other words, how can one person change another’s emotional response?”
In his course “Law in American Society,” an animation of folk singer Willie Nelson, designed by Dr. Samuel D. Hodge, strums his guitar as he explains the difference between public and private law.
Professor of Legal Studies at the Fox School of Business, Hodge’s use of such animations demonstrates his place as an innovative educator. Hodge recently was chosen by the Academy for Teachers to serve as its 2016 master teacher and will lead a program on innovation in teaching.
The Academy for Teachers is an annual selective conference in New York City that’s intended for teachers. One master professor, as chosen by the Academy, leads a lesson for a number of selected high school teachers on innovative strategies in teaching. Previous master teachers include Emmy Award-winning filmmaker and historian Henry Louis Gates Jr.; Pulitzer Prize in Music winner David Lang; and renowned social and political activist Gloria Steinem.
This year, Hodge will teach 18 high school teachers Jan. 8, 2016, at the one-day conference.
Hodge has taught a variety of undergraduate- and graduate-level classes in law and medicine at Temple University for more than 40 years. He currently leads a law lecture that consists of 400 to 600 students, which is considered one of the largest courses at Temple. To keep students interested in a class of that size, Hodge has had to get creative.
“You have to throw conventional wisdom out the window,” Hodge said.
Hodge developed multimedia presentations for his courses, consisting of self-created animations.
“Everything moves. Everything I say projects behind me on the board,” Hodge said, “but I actually have a cartoon Professor Sam, and he sings and narrates.”
The animations include a long list of celebrities. His latest is actor Jack Nicholson discussing various areas in law. Hodge has an art and music background. Since 1982, he has owned music-publishing company Eastwick Publishing, and he’s also produced illustrations for various medical books he’s written. So it was fitting, he said, that for his educational animations he’d write the songs, record the audio, and then create an animated character to perform them.
The best way to gain the interest of the “MTV generation,” he said, was through an audio-visual format.
“I call it edutainment,” Hodge said. “It is a combination of education and entertainment. People grew up in a visual format, so people want to be taught in that format.”
From a nominated group of 6,000, the Academy for Teachers selected 18 high school teachers that Hodge will educate. The “master class” can be given in any subject matter. The focus is to showcase unusual or innovative teaching techniques. Hodge will teach anatomy to the group of teachers in his area of expertise: AV format.
On the morning of the program, Hodge will teach the fundamentals of anatomy through song at the Museum of Natural History. He also plans to show the dozen-and-a-half teachers video of a heart being dissected. During the second segment of the day, the group will travel to the Icahn School of Medicine at Mount Sinai Medical Center, where he will take them into the lab to see a dissection first hand.
Joe Pangaro, a second-year teaching assistant in Hodge’s “Law and American Society” course and “Legal Environment of Business” courses, said Hodge’s passion for teaching is present daily.
“Every year, when a new set of TAs gets to know him and gets exposed to his workload, there is a period of shock when you are just in awe of how much he accomplishes in a day,” said Pangaro, a third-year law student. “When you find out he does not drink coffee, it seems all the more amazing, but then you spend some time with him and you realize it’s because he truly loves everything he is doing.”
Hodge hopes to impart to the high school educators a degree of fearlessness in their use of technology to demonstrate complex topics.
“This was a total surprise,” he said. “I didn’t apply for it, they just called me out of the blue one day. Then I saw the list of people who have been selected before me and I said, ‘Why am I within that elite group?’ But I am, and it’s exciting.”
Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 million. And Nabisco’s Oreo cookie page exceeds 40 million Facebook likes.
Such large numbers demonstrate a shift toward social media marketing and the expanding role of commercial branding in today’s online world, according to Dr. Jay I. Sinha, an Associate Professor of Marketing and Supply Chain Management at Temple University’s Fox School of Business.
Sinha’s latest research publication, “The Risks and Rewards of Brand Personification Using Social Media,” which appeared in the Boston Globe and MIT Sloan Management Review, digs into social media’s role in rewriting the consumer-producer relationship for today’s top brands. More than 92 percent of marketers responded in 2014 that social media marketing is important for their businesses, and 80 percent indicated these efforts increase traffic to their websites, Sinha noted.
“Social media marketing is the new big thing,” Sinha said. “It allows a company to stay close to its customers, being responsive, engaging them, and evolving with them through time.”
Tweeting its core values or responding to Facebook comments about a new product gives a company a human-like presence, Sinha said. This personification, he added, deepens consumer loyalty and buyer-conversion rates, or the number of consumers making online purchases. So whether it’s an international company like Domino’s Pizza, or a hyper-local grocery store chain, photographs, hashtags, and followers are a part of the new normative advertising pattern.
“In the past, a satisfied customer typically told three other people, while a dissatisfied customer griped to 11 people,” Sinha said. “Nowadays, each has the potential to tell the entire world – by virtue of being on social media.
The globalization of online marketing, to Sinha, emphasizes the need for well-written, interesting and visually appealing content. He indicates Whole Foods’ strategy on Instagram that focuses on striking food photography with the use of no captions, while Target uses #tbt, or ThrowbackThursday, to promote its 1980s-inspired fashion line.
Sinha notes the line between trendy and offensive, however, can be a tipping point.
“Firms should not regard social media as the space where they can emulate private individuals and espouse extreme viewpoints, launch attacks against business rivals, or castigate those who post negative reviews,” he said. “This is off-putting and unprofessional.”
To diminish the chance for error, using Twitter, Instagram, Facebook, YouTube, and Pinterest as primary social media platforms is enough, Sinha indicated, as many users are engaged with just two or three of those sites. He also urged firms to cultivate the smartphone app market with which millennials, or those between the ages of 18 and 35, are engaged. YouTube, he continued, is a way to corner members of the baby-boomer generation who aren’t as engaged on Facebook or Twitter.
Expanding on social media brand personification, Sinha said he is currently researching the “culture-jacking” phenomenon, which refers to a company’s attachment of itself to a trending topic in order to increase followers. Companies’ successes with this tactic, Sinha noted, is not foolproof, as there are several documented missteps.
“All of this shows that companies need to use social media with proper judgment and planning, and steer clear of topics that may be remotely controversial,” Sinha said.
The inspiration for his co-authored research paper, Brad Greenwood said, materialized rather organically.
“I was in the backseat of an UberX vehicle,” Greenwood said, “and I wrote myself a cell phone note: ‘Call Sunil about writing an Uber paper.’”
According to research by Greenwood and Sunil Wattal, professors at Temple University’s Fox School of Business, the introduction of UberX, a low-cost, ride-sharing service, has led to the reduction of alcohol-related vehicular fatalities in California.
Their research findings have been featured widely in mainstream national and international media outlets, including Newsweek, Fox News, Forbes, Canada’s Globe and Mail, Britain’s Daily Mail, Quebec’s La Presse, the Washington Post, the Los Angeles Times, Tech Times, and others. Their working paper, titled, “Show Me The Way To Go Home: An Empirical Investigation of Ride Sharing and Alcohol Related Motor Vehicle Homicide,” is under review for publication in an academic journal.
Uber is a mobile-app-based service through which consumers can call for transportation to and from any destination. The system requires credit card registration prior to usage, which means no physical money changes hands in the transaction. Available in more than 50 countries, Uber’s popularity has soared recently, and an August 2015 report from Reuters suggests that Uber’s bookings in 2016 could exceed $26 billion.
Greenwood and Wattal are believed to have written the first academic paper investigating the effects of Uber on reducing alcohol-related vehicular homicides.
“The issue is timely and fresh. Everyone is talking about Uber,” said Wattal, an Associate Professor of Management Information Systems (MIS) at Fox.
“There was evidence that Uber could be linked to such decreases in fatalities, but the question as to whether it could be tied together rigorously, and under certain circumstances, wasn’t yet known,” said Greenwood, an Assistant Professor of MIS.
Using publicly available data obtained from the California Highway Patrol’s Statewide Integrated Traffic Report System, for a period between January 2009 and September 2014, Greenwood and Wattal analyzed reports that included the blood-alcohol content of the driver, contributing factors like weather, speed, and environmental factors, and the number of parties involved in the accidents. Greenwood and Wattal said they chose to review California’s data because Uber is headquartered in San Francisco, and the ride-sharing service has been available in that state longer than in any other.
In their research, they found that alcohol-related deaths decreased by an average of 3.6-5.6 percent in cities where UberX service, the least-expensive service offered by Uber, is available. They also found limited evidence of change in conjunction with the use of Uber Black, the most-expensive service, which requires a luxury vehicle.
Other findings from the co-authored research paper include:
- The effects of UberX on the number of alcohol-related fatalities took hold, on average, from nine to 15 months following Uber’s introduction to a particular city, “after Uber has built up a network of customers and drivers in that marketplace,” Greenwood said.
- There was little to no effect in periods of likely surge pricing, a system that allows Uber to increase the cost of the services rendered dependent upon the consumer demand.
- There was no effect between Uber and overall deaths, indicating that the entry of Uber is not making roads more dangerous for sober people.
For Greenwood, who has previously studied the societal benefits of technologies, and Wattal, who has researched online crowdfunding and peer-to-peer economies, their research interests overlapped, which made this project a natural choice on which they could collaborate. Unsurprisingly, their Uber research, which was independently funded, has generated requests for follow-up studies.
“We could try to replicate this study in the context of other states to see if the data is robust,” Wattal said, “but that could take considerable time, given that Uber is not available everywhere and that data is not as readily available in other states.”
“The options are endless for this type of work,” Greenwood said.