The U.S. Economic Development Administration (EDA) of the U.S. Department of Commerce has awarded The World Trade Center of Greater Philadelphia (WTCGP) a $1M, three-year matching grant to implement key strategies of the Greater Philadelphia Export Plan. As part of the nationwide Global Cities Initiative (GCI), supported by the Brookings Institution and JPMorgan Chase, the plan aims to increase the number of exporting companies and accelerate regional job and revenue growth through economic exports. Specifically, the plan will build capacity among the region’s small and medium-sized enterprises (SME’s), and bolster export growth in the Greater Philadelphia region’s health and professional services, architecture, design, engineering, and construction management companies.
Academic partnerships are key to the success of the GCI. Partners, such as Temple University’s Fox School of Business, help supply research to uncover data, trends, and analysis that directly impacts the professional and academic international business community. The end goal for such partnerships are to fuel economic growth, help companies’ increase their sales, and attract more investors in key industries for the region.
A recent study from Team Philadelphia, with Temple University leading the research and data analysis, sought to support GCI and uncover the global network analysis of the region. According to Brookings, Philadelphia ranks fifth among U.S. cities in terms of pharmaceutical exports. The region’s strengths in R&D and the innovation is needed for biotechnology, according to Dr. Ram Mudambi, professor at the Fox School, and his team. Philadelphia is higher up on the value chain, focusing in innovation rather than manufacturing. It remains a challenge for cities to learn how to balance this expertise at innovation with the desire for job creation at all levels, which would historically have been supported by manufacturing. In addition, Dr. Bertrand Guillotin, professor and academic director at the Fox School, contributed to the data collection efforts, which were crucial for the GCI’s first annual Philadelphia report.
For Pennsylvania, promoting exports from Philadelphia is a key economic development tool. It leads to job creation, higher wages, more stable companies, and a diverse market base for firms. Imports play an important role too. The United Kingdom, Switzerland, Germany, and Ireland are key trading partners both in terms of exporting and importing, which demonstrates that Pennsylvania is part of the pharmaceutical global value chain, interacting actively with these key country partners.
Temple University’s Center for International Business Education and Research (CIBER) is currently implementing more than 70 events to improve U.S. competitiveness in the world marketplace and to produce globally competent students, faculty, and staff. Temple CIBER at the Fox School has received a grant from the Department of Education since its inception in 2002 and is one of 17 such centers in the country. The CIBER grant supports academic research for the international business community, including helping produce research that meets the needs of global business objectives.
The program recognizes these figures in its efforts to help U.S. companies connect to global markets:
- 95% of the world’s consumers live outside the U.S.
- <1% of America’s 30 million companies export
- 58% of U.S. companies that export do so to only one country
Learn more about the Fox School’s programs in International Business.
Temple University’s Fox School of Business has partnered with the Philadelphia United States Export Assistance Center, U.S. Commercial Service, to offer a series of courses on American exporting.
This spring, Temple’s Center for International Business, Education, and Research (CIBER) will host Export University, a series of half-day exporting courses designed to help U.S. companies begin or expand an export initiative, and to gain increasing skills to promote international exportation.
The course scheduled for May 10 is ideal for companies new to exporting that need tools to begin and avoid costly mistakes, as well as companies currently exporting that need guidance on developing or refining their export plans to further expand sales to foreign countries.
“Assessing export readiness, evaluating export potential, and implementing export strategies are essential elements of international business within today’s global marketplace,” said Dr. Arvind Parkhe, Chair of the Strategic Management department at Temple’s Fox School of Business. “Export University addresses these areas, and so much more, which makes these sessions, made possible through the Fox School’s partnership with Philadelphia United States Export Assistance Center, U.S. Commercial Service, so unique.”
More on Export University:
- The May 10 session, “Export 301: Developing Strategic Direction,” will be geared toward product adaptation, website optimization, and advanced topics.
Before attending Export University, executives with CAD Import Inc., a Delaware-based company that also has a private label manufacturing arm called Pharmadel, had drafted and presented an export plan in order to begin their sales outside of the United States.
“Export University helped us realize all of the different aspects and requirements that must be met before your company can even think about exporting,” said Ana Sofia De Leon, operations director of CAD Import Inc. “Temple’s Export University made all of the resources available, which – for a small company like CAD/Pharmadel – is critical.”
Each session has a $45 registration fee for each session. Information regarding a reduced fee is available upon request. For more information, and to register, contact the Philadelphia U.S. Export Assistance Center at (215) 597-6101 or Office.Philadelphia@trade.gov, or visit Export University’s website.
Roughly 800,000 people flooded Philadelphia in late September for a visit from Pope Francis and the World Meeting of Families, a global gathering of Catholics.
So… now what?
An event jointly sponsored by Temple University’s School of Tourism and Hospitality Management (STHM) and Temple’s Center for International Business Education and Research (CIBER) considered that very question.
Gathering Philadelphia’s leading minds in tourism, international business, and government at its event, titled, “The World Meeting of Families is Gone: Now What?”, STHM and CIBER aimed to address how Philadelphia could leverage the international exposure and media focus it received from the World Meeting of Families in order to further its status as an elite host for future global events.
“This was our finest hour and it can be again,” said Pat Ciarrocchi, the event’s keynote speaker and a longtime Philadelphia news anchor who covered the World Meeting of Families.
“The World Meeting of Families brought Pope Francis to Philadelphia and, along with him, more than 15,000 reporters representing media outlets from around the world,” said Dr. Elizabeth H. Barber, STHM Associate Dean. “This event generated an unparalleled level of visibility to viewing audiences that wouldn’t have otherwise been exposed to what Philadelphia has to offer. In order to best capitalize on the tourism opportunity created by the World Meeting of Families, we as a city will need to maintain the open dialogue we’re initiating today through this event.”
In examining the future of a post-Pope Francis Philadelphia, Philadelphia Convention & Visitors Bureau (PHLCVB) CEO and President Jack Ferguson nodded to the efforts by Desiree Peterkin Bell, director of communications for the Office of Philadelphia Mayor Michael Nutter, the Mayor’s Office, and Visit Philadelphia in building upon the city’s strengths.
“We can dissect this forever, but what we will learn is what works,” Ferguson said.
In the days and weeks following the WMOF, Ferguson said he observed how the event boosted the reputation of the city’s businesses, for how well they worked with a large influx of tourist traffic. This positive interaction, Ferguson said, won over consumers.
To do that, Meryl Levitz said she designed a faith-based marketing strategy that invited those looking for love and family with the pope to experience it in Center City, too.
“We watched, we listened, and we helped tell Philadelphia’s story,” said Levitz, CEO and President of Visit Philadelphia of the campaign that featured local catholic organizations, bible studies and family-friendly events.
For Brian Said, executive director of the Tourism Division of PHLCVB, Bell’s efforts to remove the walls between the pope and those wishing to see him resonated with Philadelphia’s foreign visitors. Accessibility to Pope Francis, according to Said, was what put Philadelphia on the map as a global city that is welcoming to all.
“We cannot arm-wrestle New York, and we cannot arm wrestle D.C.,” he said. “We have to work together to show Philadelphia is both safe and fun.”
Zabeth Teelucksingh, executive director for Global Philadelphia, looks forward to that “next great event,” as Ferguson called it. Global Philadelphia works to show foreign travelers the city’s significance as a birthplace of democracy and innovation. Philadelphia has the potential to be the next World Heritage City, which Teelucksingh said is a highly marketable title in countries looking to experience a quintessentially America city. Should Philadelphia become the next World Heritage City, it will enjoy increased property value, stature and economic gains, Teelucksingh said.
All of the event’s panelists agreed that the city’s next steps must be geared toward reminding the world that Philadelphia has successfully managed a world-class event once, and is capable of doing so yet again.
“No one else could have been at the helm of this event,” Bell said. “We’ve done big events and we do big events well. We’re on the map.”
Local R&D Won’t Help You Go Global
For the second time this calendar year, Frank S. Speakman Professor of Strategic Management Dr. Ram Mudambi has been published in HBR. He and PhD candidate TJ Hannigan published, “Local R&D won’t help you go global,” one of the recent outputs of the iBEGIN research program that Mudambi is spearheading.
Innovation isn’t suffering in the Motor City
Despite Detroit’s downtrodden manufacturing reputation, the city is a leader in American innovation, in regard to patent output, according to the research findings of Dr. Ram Mudambi, Professor of Strategic Management at Fox. Mudambi covered this topic and more in a recent radio interview with the Michigan Business Network’s globalEDGE Business Beat show.
Business meetings in Colombia seldom begin promptly, said Dr. Kevin Fandl.
How does he know this? An Assistant Professor of Legal Studies at Temple University’s Fox School of Business, Fandl has studied in Colombia. He traveled there in 2006 as a Fulbright Scholar, taught there, investigated its informal economy, and even wrote his PhD dissertation on his experiences there.
“You never walk into a business meeting (in Colombia) and start on time,” Fandl said to a gathering of Global MBA students. “Small talk can go on for 90 percent of the meeting and, in the last 10 minutes, you need to make your points and sign your deal.
A host of distinguished guests spoke to Fox’s second-year Global MBA students Feb. 12-13 at Alter Hall, sharing wisdom and tips in a panel-discussion format during a two-day workshop in preparation for the students’ upcoming Global Immersion trips.
Divided equally into two groups, the 42 Global MBA students will spend two weeks in either the South American nations Colombia and Chile, or in Turkey and Morocco, of the Middle East/North African (MENA) region. While there, the students will meet representatives of local companies and firms, participate in case studies and learn the entrepreneurial ecosystems of what Fox’s Dr. MB Sarkar called “transitional economies.” Last year, this very cohort made Global Immersion trips to India and China, two of the most promising BRIC nations.
“Among the competencies that are relevant in today’s market, developing contextual intelligence is being rated as one of the most critical for MBAs,” said Fox School Dean Dr. M. Moshe Porat. “We at Fox believe that, in order to develop the next generation of global leaders, we need to learn from the innovative business models that are being seeded in these emerging markets.”
Sarkar, Fox’s Global Immersion Academic Director, and Rebecca Geffner, Fox School’s Director of International and Executive Program, assembled dynamic panels with marquee guests related to both the Latin America and MENA regions.
- Ahmet Kindap, of Turkey’s Ministry of Development
- Marwan Kreidie, Founder and Executive Director of the Philadelphia Arab American Development Corporation
- Z. Joe Kulenovic, an international economist
- Christian Rodriguez, Consul-General of Colombia
- Laura Ebert, International Trade Specialist with the United States Department of Commerce and International Trade Administration
- Ali Solyu, of Cameron University in Oklahoma, and Ipek University, in Ankara
Sarkar and Geffner kicked off the two-day event with opening remarks, discussing the importance of immersing oneself into the culture and business practices of the countries they’ll visit, while offering insights into what the Global MBA students might expect during their travels.
Fandl served as moderator on a guest-speaker panel into the history, culture and politics of Latin America, of which Rodriguez and Kulenovic were guests. The panel informed students about the business climates and entrepreneurial ecosystems of Colombia and Chile. Fandl and Rodriguez offered the graduate students advice on conduct and decorum in a business atmosphere, while introducing themselves to professionals.
“In Chile and Colombia, know about their food, wine, culture, weather and definitely know your (soccer) teams,” Fandl said.
“Chileans and Colombians know when you are telling the truth about yourselves,” said Rodriguez. “Know your story and be comfortable. That will help you out 70 percent.”
Other guests on the panel included: Mitchell Mandell, attorney at White & Williams LLP, and Laura Ebert, International Trade Specialist with the United States Department of Commerce and International Trade Administration.
Later on Day 1, Global MBA Academic Director Dr. TL Hill presided over a panel discussion into the business climate and entrepreneurial ecosystems in the MENA region. The panel featured: Kreidie; Jean Abinader, COO of the Moroccan American Center and National Association of Arab Americans; Kindap from the Turkish Government and Joe Kulenovic, a consultant with the World Bank who is researching how cities in emerging countries become globally competitive.
The speakers conveyed to Global MBA students a pervasive gender inequality issue, mentioning the infrequency with which women are integrated into the workforce. Guests on the panel also suggested that international trade has significant growth potential in both Turkey and Morocco, which are natural bridge countries due to their geographic positions.
Porat and Deputy Dean Dr. Rajan Chandran provided keynote addresses. Additionally, Chandran will join Global MBA students, Sarkar and Geffner in Morocco for a one-day entrepreneurship conference being organized in partnership with Al Akhawayn University in Casablanca, as part of the Global Immersion experience.
“Our sincere hope is that this conference will become a seed for Fox’s intellectual engagement in the region, and our contribution to helping the local economies grow,” Chandran said.
Global MBA student Emily Fox, who majored in Spanish as an undergraduate, chose the Global Immersion trip through Colombia and Chile for obvious reasons.
“In the future, I see myself conducting business in a Spanish-speaking country, so I wanted to be exposed to how negotiations are handled in those countries,” said Fox, who is slated to graduate in May.
During the information sessions, students were asked to “prep now,” so they could immediately take advantage of the experience once their flights had landed.
“You have to get to know the people, figure out your target and set an idea of what you wish to accomplish,” Rodriguez said.
For Global MBA student Andy Oakes, learning about contrasting business practices and emerging global markets are the benefits of gaining international field experience.
“Long-term I’d like to work outside the United States in technology consulting,” Oakes said. “It’s important in the globalized economy that exists today to become immersed in multiple cultures.”
“Global Immersions are an extension on the program,” said Neeharka Damea, another Global MBA student. “The opportunity to experience multicultural backgrounds was the reason why I chose the Fox Global MBA program.”