JM
Vikas Mittal, Ph. D. alum of Temple University’s Fox School of Business has been recently appointed as Co-editor of the Journal of Marketing. Along with Neil Morgan of Indiana University, Mittal will be furthering the exceptional flow of submissions coming from the A-level journal. Mittal who brings a dynamic combination of expertise in Consumer Behavior as well Strategy Focus helps to expand the range of expertise that the journal reflects. Mittal who is looking forward to the appointment sees his new post as a tremendous responsibility, and hopes to maintain and serve the mission of the Journal of Marketing.

“In my early years, my research benefitted greatly from the high quality feedback I received from the editorial teams of many journals,” said Mittal. The Journal of Marketing, which has an impact factor measure of 3.8, is seen as a great influencer for notable research and encourages hard work from its reviewers and authors. Mittal whose goal is to continue the tradition of valuable feedback has witnessed the great impact of journals. “At many times, the feedback was tough, but always helpful in improving my research,” he said.

The Fox School of Business, which prides itself of producing efficient and influential academics, recognizes Mittal’s appointment as just that. “My time at the Fox School inculcated the value of serving our discipline in many ways—by publishing high quality research, by mentoring doctoral students, and by serving through the review and editorial process,” said Mittal. As we continue to see present and past students flourish, we are reminded of the dedication and perseverance that our PhD program embodies.

Influence

“Most research projects in my field take a couple years, during which we go through a continuous process of testing, learning, and refining ideas that will ultimately make it into the paper.” Making it onto paper is exactly what Fox School of Business PhD student, Soojung Han, has been able to achieve in her field, Human Resources Management and Organizational Behavior. Han has capitalized on every opportunity that came her way and continues to take advantage of everything Fox has to offer.

Han, who has had not just one, but three papers accepted this summer, is pleased to be attending a school and department whose mission is to evoke the best in its students. “Everything about Fox is designed to allow students the opportunity to focus wholly on producing research,” Han said.

Being in an environment that offers a strong support system has allowed Han to collaborate with faculty members and develop new material, while learning to reach agreements and ultimately find the best solutions. “The faculty here are especially top-notch. My mentor and co-author, Dr. Crystal Harold (Paul Anderson Research Fellow) not only trains me in producing quality research, but also takes a personal interest in my professional future,” Han explained.

Although Han has had plenty of experience working with faculty here at Fox, she continues to broaden her research activity with others. She recently co-authored, “How I Get My Way. A Meta-Analytic Review of Research on Influence Tactics,” which was published in the Leadership Quarterly. This particular paper investigates the moderating effectiveness of 11 influence tactics between supervisors and subordinates and how this relationship responds to these various directions.

“Our results indicate that certain influence tactics could be more effective than others. However, it should be noticed that the effective strategies do not always guarantee good outcomes. Thus, understanding the relative differences on outcomes can guide individuals to select and use appropriate tactics to achieve their goals at the workplace,” Han said. The meta-analysis aspect of Han’s research has allowed her and her co-authors to delve deeper into the issue, beyond the typically inconsistent results produced by studies on the topic.

“I am grateful to have had the opportunity to work with such talented people on these projects, and I’m glad we have positive results to show for our efforts. I feel that the sense of accomplishment from these endeavors will further drive me to achieve in my future research work.” Han is in her 3rd year within the HROB department, and with over four years of industry experience, she continues to make a mark for herself here at Temple’s Fox School of Business.

Dr. Aubrey Kent
Dr. Aubrey Kent

Dr. Aubrey Kent, Chair of Temple University’s School of Tourism and Hospitality Management (STHM) and founding director of Temple’s Sport Industry Research Center (SIRC), is the winner of the 2016 North American Society for Sport Management Garth Paton Distinguished Service Award.

The award, the highest service honor within NASSM, recognizes a member with outstanding dedication to the promotion and growth of the sport management industry. Kent, a NASSM member for more than 20 years, credited the organization for providing him with exceptional mentors, including Paton, for whom the award is named.

“Garth was one of my mentors and a dear, dear man. It is special to receive this honor,” said Kent, Professor of Sport Management at STHM.

Kent’s commitment to the NASSM is strong. A past president of the organization, he helped establish the Janet B. Parks NASSM Research Grant, awarded at NASSM’s annual conference, as well as the Commission of Sport Management Association (COSMA) inaugural board of directors, which is dedicated to sport management education at the collegiate level.

Kent received the NASSM Student Research Award five years after joining the organization as a graduate student at Canada’s University of Windsor. In deepening his NASSM involvement, he served on several student committees and, in 2006, was recognized as a Research Fellow. He followed up that recognition with a highly successful stint as an Executive Board Member-at-large, which included several chairpersonships across various committees.

During his tenure, Kent has served on the editorial board for NASSM’s Journal of Sport Management, the leading academic journal in the field. He also has published more than 10 peer-reviewed articles within the journal.

“NASSM promotes the field, facilitates scholarships, and brings together academics to trade best practice ideas around teaching and research,” Kent said.

Kent will receive the Paton Award this June at the 2016 NASSM conference, to be held in Orlando, Fla.

hrm-in-sue-ohThe Society for Industrial and Organizational Psychology (SIOP) has awarded Dr. In-Sue Oh a 2016 Distinguished Early Career Contribution Award. This is the second early career achievement award Oh has received, also earning one from the Academy of Management Human Resources Division in August 2014.

“This award has been one of my ambitious career goals since I started my PhD at the University of Iowa about 12 years ago,” said Oh, a Paul Anderson Senior Research Fellow and Associate Professor of Human Resource Management at Temple University’s Fox School of Business. “I am very glad and grateful that I have fulfilled this goal.”

The SIOP’s award is the oldest and most-prestigious early-to-mid career award in the field of Organizational Behavior and Human Resource Management. Each year, it is given to a scholar who received his or her PhD within the last eight years and has made influential research contributions to the science of Industrial and Organizational Psychology.

Oh will be invited to present reflections on his research accomplishments at the following year’s SIOP conference to be held in Orlando, Fla. At the conference, Oh plans to share his current work, as well as discuss how he developed his research program. Since 2005, Oh has researched the validity of personality traits for performance across levels of analysis and criteria, and developing new meta-analysis methods.

“While working on a project on the relationship between personality traits and employee performance about 10 years ago, I realized that the personality-performance relationship must have been underestimated, given serious limitations in how both variables were measured,” said Oh.

Since then, he has investigated various ways to enhance the relationship. In addition, he will also share his personal tips for reaching ambitious goals and maintaining research productivity.

“I’ve discovered that the key to research productivity is persistence, teamwork, and not blindly trusting the data we see,” said Oh. “Data can lie to us without even blinking an eye.”

Oh hopes winning this award will enable him to continue pursuing research projects through the remainder of his career.

“One of my great mentors, Dr. Phil Roth, told me that research as a career is not a sprint but a marathon,” said Oh. “My PhD advisor, Dr. Frank Schmidt, who retired four years ago at the age of 68, is still actively working on research projects. This is exactly where I hope winning this award will lead me.”

Oh credits winning the award to his various mentors, role models, family members, teachers, deans, and department chairs who have offered support and guidance throughout his career. He also credits his fellow scholars, journal editors, reviewers, more than 70 co-authors, and Schmidt, in particular, for nominating him for the award, and five letterwriters in support of this nomination.

“I truly hope that winning this award will contribute to further elevating the research profile of the Human Resource Management department, the Fox School of Business, and Temple University as a whole,” Oh said.

–Mary Salisbury

Michelle-Andrews
Michelle Andrews and Xueming Luo

A PhD student at Temple University’s Fox School of Business has accepted a position at Emory University in Atlanta, Ga.

Michelle Andrews, who is pursuing a Marketing PhD at Fox, will join Emory’s Goizueta Business School in August 2015 as a tenure-track assistant professor of marketing. U.S. News and World Report included Goizueta in its 2014 rankings of the top-20 business schools in the nation.

“I am very honored by this opportunity to join the research and teaching community at Emory University, and I am extremely grateful for all of the support I have received and the connections I have made here at Temple University,” Andrews said.

Andrews received the Best Conference Paper Award at the 2014 American Marketing Association Summer Educator Conference. Her paper, titled, “Using Mobile Technology to Crowdsense,” used crowdedness as an environmental factor in determining peoples’ responses to mobile advertisements. Andrews conducted the study for her paper, which was co-authored by Fox School Professor of Marketing and Andrews’ faculty mentor Dr. Xueming Luo, within subway trains in southeastern China.

“Michelle is an innovative thinker in the marketing discipline and a role model for a future class of successful Fox PhD students,” Luo said.

Andrews is slated to attain her PhD from the Fox School of Business in Spring 2015.

–Christopher A. Vito

Kevin Hong
Kevin Yili Hong

Fox School of Business PhD candidate Kevin Yili Hong, whose research interests include economic and behavioral issues in online labor markets, has received a tenure-track assistant professorship at the W.P. Carey School of Business at Arizona State University.

Hong came to the Fox School from China in 2009, to work with Paul A. Pavlou, Milton F. Stauffer Professor of Information Technology and Strategy and the Fox School’s Chief Research Officer. Hong’s research has appeared in many top journals and proceedings, including MIS Quarterly, Journal of Global Information Management andInternational Conference on Information Systems (ICIS), among others. Some of Hong’s papers have won best paper awards at ICIS, the Americas Conference on Information Systems, and the Academy of Management Conference.

His dissertation focuses on various issues in the emerging online labor markets, using both empirical and analytical methodologies such as econometrics, game theory and field experimentation. Before joining the Fox School, Hong graduated magna cum laude from Beijing Foreign Studies University with a B.S. in Management and a B.A. in English Literature.

What drew you to the Fox School of Business?

I applied to the PhD program in 2008. I got several offers from top MIS PhD programs, but the primary reason I came here was the research interest fit with my advisor, Dr. Paul A. Pavlou. I look up to him, as he is a well-established researcher in the field with a stellar reputation. He has encouraged and convinced me to come here and work with him.

What has it been like working with the faculty here, especially Dr. Pavlou?

All of my experiences have been very positive. He is among the most professional people I’ve seen in my life. I learned so much from him. He cares a lot about my professional life, especially research, and he supports me in every way he can. It is lucky to be his first PhD student and work under his mentorship.

What drew you to your area of research?

For doctoral students, there was always the option of doing something your advisor is doing, basically following in their footsteps by extending their research, and I did some of that. Dr. Pavlou has always encouraged me to explore new phenomena, so I can establish myself as an independent researcher. So what I did was to explore something new – online labor markets – under his guidance. I have three papers in this area, which comprise my dissertation.

Why do you think you stood out to Arizona State, where you’ll be an Assistant Professor?

As I know, they received more than 100 applications, and they narrowed it down to a few candidates. I think what made me stand out was not only having top journal publications, and the reputation of Temple’s Management Information Systems program, but also other intangible capabilities: how you answer questions, how you approach people, how you react to people and other things. I got a lot of guidance from my advisor, Paul A. Pavlou, and Temple’s English language consultant Christina Owings in these aspects.

What are you looking forward to?

ASU’s MIS program is doing really well. They have a new undergraduate program in business analytics, and that’s something I’m interested in teaching. They also started a lot of new online programs, which is interesting as well. Besides teaching, as an Assistant Professor, you are always trying to publish more papers, do more research and collaborate with other faculty and PhD students. And I think my mentality will change as well from a PhD student to a professor, and I’m looking forward to a new life there.

Are you pursuing other research besides your dissertation?

Yes. I have three research streams. The first stream is my dissertation, which is online labor markets. My second research stream is on product uncertainty, and I’ve extended that stream of research with a new phenomenon called “product fit uncertainty.” My third stream is research related to social media and the economic value it provides to firms.

What will you miss about Temple and Philadelphia once you leave?

Philadelphia is a great city. It’s a city where you can get almost anything you want. I’ve gotten to know the city so well, so I know where to go and what to avoid. That’s good. At Temple, obviously all of the professors are great and are not only great researchers but also great people. They’ll provide you with research and emotional support. I’m also glad to see that, in my five years here, we have seen the MIS Department and also school go up immensely in terms of reputation. I just want to see the school reputation go upward and onward.

What advice would you give to prospective Fox PhD students?

For people pursuing a research career, I just think Fox is a great place to be. It has a culture that you start your research from day one, which is very important. So you could ideally have top journal publications by the time you graduate. And most importantly, find an advisor who can support you and get along with you professionally. This is where I was lucky!

Mike Obal
Mike Obal

Fox School of Business PhD candidate Mike Obal, whose research includes disruptive innovation adoption, interorganizational relationships, new product development (NPD), and online marketplaces, has been hired as an Assistant Professor of Marketing at the Manning School of Business at the University of Massachusetts Lowell.

Obal won the 2013 Robert Robicheaux Best Supply Chain Management Dissertation Proposal Award from the Society for Marketing Advances. His other achievements include publications in Industrial Marketing Management, the Journal of Service Management and the International Journal of Integrated Marketing Communications. He has also presented at a number of conferences including the American Marketing Association, the Academy of Marketing Sciences, and the Product Development and Management Association.

Obal’s dissertation examines the adoption and acceptance of disruptive technologies within firms. Prior to joining the Fox School, he obtained an MBA in marketing from UMass Boston and a BS in marketing from Syracuse University.

What led you to the Fox School?

What I was looking for when I was considering PhD programs was a program that had a really strong reputation as far as research that the faculty members were doing, and the types of placements that PhD students were going to. I knew before I got here that there were students who had come out of here and gone to places like the University of Pittsburgh, Villanova, Cornell, and that’s just within this department. I knew that if I could come here and do a good job, I would have a good chance of placing well. The other thing I’ll say, more from a personality thing, is that I’m originally from the Boston area, and I wanted to be in a city; it’s what I preferred. Temple was all of the things that I wanted. I was able to check off all the marks.

What does it feel like going back to Massachusetts?

It’s a happy coincidence. Honestly, when I was looking for jobs, I was looking pretty much nationwide. I still had the same personal preferences as before, like location and good reputation. I also wanted to go to a place that is listed on the Carnegie classifications as a full research university. That’s where Temple is and UMass Lowell as well. I wanted to go to a school that has the same goals that I do. I like research.

What drove you to your particular area of research?

I definitely saw a need for it. My background is in online marketing, which sparked a general interest in innovation and technology. I saw that when you compare the innovation area to other subareas in marketing, like consumer behavior, there are just not that many people looking at how innovations are created and how to get them to the end customers. So, here is an area that I was already interested in, and I knew that, specifically, there was a little pocket that not many people were looking at.

What has your experience been like working with the faculty at Fox?

It’s been great. Working with my advisor, Tony Di Benedetto, who is one of the top names in innovation research, has surely helped me move along that way. And also, working with Dick Lancioni, whom I’ve worked with since day one; he’s always been very open and receptive to ideas. Working with Nathan Fong, who is an assistant professor here; he has a really good grasp on the current trends in research and is a great methodologist. He’s always given me really good feedback in terms of improving my research. But even beyond them, the other people in this department have always just kept their doors open and have always been willing to give me feedback one way or another, and that’s the best thing that I could have. Whenever I’ve had questions, I’ve always gotten answers and not closed doors.

Why do you think you stood out to the University of Massachusetts, where you’ll be an Assistant Professor?

In honesty, I think they were looking for someone in the innovation and technology area in marketing, so they wanted someone who did the type of research I was doing. Beyond that, I think there was really such a great fit as far as where they are as a university and where I am. I think we have a lot of the same types of goals. When I met everyone and did campus invites, we were all just on the same page. I wanted to go to a place that was moving forward at a fast rate. I didn’t want to go to a place that was sort of stuck in their ways. And to be honest, I don’t think that it hurt that I was from Massachusetts

What are you most excited about?

Being on the other side! I’ve been a student for way too long, and it will be exciting to be a tenure-track professor and to have all of the responsibilities that come with that. I feel ready for that. I’m ready to move past being the “forever student” to being a professor.

Are you currently pursuing any other research besides your dissertation?

I have a project going on with another doctoral student here that takes a look at new product development processes, which is more on the front end of innovation. I have a similar one that is with a doctoral student at the State University of New York in Binghamton. I have a project that takes a cross-cultural look at how different cultures review websites. I’m working on a project with a formal doctoral student here, Ellen Thomas, who’s now at New Jersey Institute of Technology, where we’re looking at technology transfer and knowledge exchange between buyers and suppliers. A lot of it is within the same area, but with different angles and perspectives.

What will you miss about Temple and Philadelphia?

I love the city and the campus. Temple is a perfect campus for the city. It’s a big state university that’s very much molded into the city that it lives in. I think it gives it a little extra character. It has a certain grittiness to it, but it’s a nationally known university, where expectations are high. The great thing with Philly is that you can always find new things in the city. I’ve been here for almost five years now, and you never stop finding things that are new and interesting. I’ll miss it. I have a lot of good colleagues here and a lot of good friends in the city. I think they trained me well. It’s a good step for my career obviously, but it’s definitely going to be a little bittersweet to leave this behind.

What advice would you give to prospective Fox PhD students?

Find your area of interest and really focus on that. Have thick skin. Faculty may tell you to do this or do that, but as long as you’re working hard and focusing, you just have to push through. Also, go at it like it’s a marathon. You can’t get your degree in one year. It’s going to take five years or more. Don’t try to rush through it; you won’t make it. At Temple you have all of the resources you could ever want at a university. Our faculty is interested in enough topics that you can come here and do research on any topic and be fine. It’s very much a self-motivated program. If you want to do something, they will support you, but you’ve got to be self-driven. People who come in with that attitude, regardless of their background, are pretty successful.

More than three-quarters of black women aged 12 to 74 are considered clinically obese.

Christine WegnerFor Christine Wegner, a Fox School of Business PhD student and a research assistant in the School of Tourism and Hospitality Management (STHM), this statistic was a key component in her award-winning research that investigated how social stigmas keep black women from participating in physical activity.

Wegner received the Best Student Abstract Award at the National Recreation and Park Association’s Leisure Research Symposium, held Oct. 14-16 in Charlotte, N.C. The competition selected the best student research in the leisure industry, as it related to current cultures.

Wegner’s work with Black Girls Run! (BGR!), a national organization that uses running to promote physical fitness and health among black women, while combatting stereotypes surrounding the activity, spurred her research. She reacted to how few black women engage in running because of social stigmas surrounding the sport. When coupled with a sedentary childhood, a deficit of black female professional athletes, idealization of a larger body type and issues of hair maintenance, these stigmas have contributed to illness and increased body weight among black women.

To understand this dynamic, Wegner said she reached out to 63,013 black women through BGR! The responses she received helped uncover how the group combats race and gender issues in the running culture. With 70 nationwide chapters, including one in Philadelphia, BGR! teaches black women basic running skills and creates a safe and empowering environment in which they exercise these skills. Working with the organization, Wegner identified confidence, skill, health, time, preference and hair management as six key areas when breaking down the barriers between black women and their athleticism.

“I think that Philadelphia is a good (research) target because of its greater prevalence of obese and sedentary individuals than many other cities like it” Wegner said.

Wegner, whose PhD studies include a concentration in Sport Management, relied upon several skills gleaned from her STHM and Fox School educations to better understand her research results. Wegner hypothesized using information gathered from her courses addressing the nature of organizations to predict that a group promoting a common goal can combat stereotypes held by the majority of its participants. With this in mind, Wegner drew upon her background in leisure activity afforded her through STHM to evaluate how the change in self-identification could result directly from BGR! Participation.

“At STHM, we focus heavily on distinct features and problems within sport and physical activity,” Wegner said. “This focus has allowed me to look at this organization holistically, from both a business perspective that I gained from Fox and from the broader issues in sport gained from the School of Tourism and Hospitality Management.”

Wegner concluded that, as predicted, participating in BGR! changed the mindset surrounding running in the black female culture to increase the number of women who now identify as black, female and runners. Their increased physical activity has helped reduce the risks of Type 2 Diabetes and other obesity-related illnesses among black women, and has provided a sense of empowerment as they accomplish various athletic and health-related goals.

“The most rewarding part was presenting my work with this organization, and finding out that there were some BGR! members in the audience at the conference,” Wegner said. “Seeing how passionate they were about the power of the organization made me feel that my research was worthwhile.”

Dr. Paul A Pavlou, the Milton F. Stauffer Professor of Information Technology and Strategy at the Fox School of Business, recently earned recognition as a world leader in scientific research.

Pavlou was named one of Thomson Reuters’ World’s Most Influential Scientific Minds, which published its list of highly cited researchers in June. Pavlou earned the distinction from the Intellectual Property and Science business branch of Thomson Reuters for citations of his work in a 10-year period, between 2002-2012.

The Associate Dean of Research and Chief Research Officer at the Fox School, Pavlou joined more than 3,000 fellow scholars across 21 fields of study for being among the world’s most-highly cited researchers in his or her specialty. Pavlou’s papers registered more than 13,000 citations over the last decade, as he became one of 95 Highly Cited researchers recognized by Thomson Reuters in the field of Economics & Business.

“I do research for my own motivation, because I like to discover new things,” Pavlou said, “but it is a great recognition that others rely on your work and cite your work.”

This is not the first such world-wide recognition of Pavlou’s research. He was rated as the world’s most-productive researcher in the two top management information systems journals MIS Quarterly and Information Systems Research, according to an analysis by the Association of Information Systems for the period 2010-2012.

Pavlou said he anticipates that his latest personal accolade, from Thomson Reuters, will render a double-edged impact at the Fox School. One of Pavlou’s goals, he said, is to continue to build Fox’s sterling reputation through highly cited, published papers from its students.

“I like to push the mentality that it’s not only (important) to get published, but to get published in well-read, well-respected journals,” he said. “Getting published by itself is not easy. But if you can take it to the next level and say, ‘This is something people will read and cite,’ that’s what I’m really trying to do.”

 

Finance PhD student Jamie Weathers would not have chosen the Fox School had it not been for the PhD Project.

In the fall of 2010, Weathers applied to a conference sponsored by the PhD Project, which was held in Chicago and featured an array of speakers and various networking opportunities. “It was extremely energizing, motivational, and it made you feel like you can do it,” Weathers said. Weathers, a single mother, said that she was most motivated to pursue her PhD when she heard the story of another single mother, with three children, working toward her doctorate.

While attending the doctoral school fair at the PhD Project Conference, Weathers, a Kentucky native, met Fox School Associate Dean of Research, Doctoral Programs, and Strategic Initiatives Paul A. Pavlou, as well as Bernie Milano. It was not until then that Temple University and the Fox School were on her radar.

Weathers described her first year as a doctoral students as an experience in which she had to learn how to “read” again, as she had not come from a background in academic research.  Through the PhD Project, she is a member of the Finance Doctoral Students Association (DSA), which has provided a safe space for Weathers to figure out where she stood in this new realm of academia.

“That’s the good thing about the DSA,” Weathers said of the PhD Project’s support networks in five business disciplines.  “People give you help and advice.  You get to share your experiences with others, and you know that you’re not alone.” Weathers feels just as grateful to be a part of Fox’s Department of Finance. “The faculty and my colleagues here are a wonderful support system,” she said. “Temple is a perfect fit for me.”

-Alexis Wright-Whitley

Dr. Paul A Pavlou, the Chief Research Officer and Associate Dean of Research at the Fox School of Business, recently earned recognition as a world leader in scientific research.

Pavlou was named one of the World’s Most-Influential Scientific Minds for 2014 by the Intellectual Property and Science business branch of Thomson Reuters, which published its list of honorees in June.

The Milton F. Stauffer Professor of Information Technology and Strategy at the Fox School, Pavlou joined more than 3,000 fellow scholars across 21 fields of study for being among the world’s most-highly cited researchers in his or her specialty. Pavlou’s papers registered more than 12,000 citations over the last decade, as he became one of 95 researchers honored by Thomson Reuters in the field of Economics & Business.

“I do research for my own personal motivation, because I like to discover new things,” Pavlou said, “but it is a great recognition that others rely on your work and cite your work.”

This is not the first such recognition of Pavlou’s research. In 2011, he was rated as the world’s most-productive researcher by top management information systems journals MIS Quarterly and Information Systems Research, according to an analysis by the Association of Information Systems for the period 2010-2012.

Pavlou said he anticipates that his latest personal accolade, from Thomson Reuters, will render a double-edged impact at the Fox School. One of Pavlou’s goals, he said, is to continue to build Fox’s sterling reputation through highly cited, published papers from its students.

“I like to push the mentality that it’s not only (important) to get published, but to get published in well-read, well-respected journals,” he said. “Getting published by itself is not easy. Some may say, ‘It got published. I don’t care if nobody cites it. It’s there.’ But if you can take it to the next level and say, ‘This is something people will read, publish, cite,’ that’s what I’m trying to do.”

A recent graduate of the PhD program at Temple University’s Fox School of Business has received international acclaim for her research paper.

Dr. Dan Zhang, a 2012 PhD alumna of the Fox School, recently was recognized as the runner-up for the Christer Karlsson Best Paper Award for her paper titled, “Affect, Attitude, and Meaning: Assessing the Universality of Aesthetic Design in a Transnational Marketing Context.”

Dr. Zhang, who co-authored the paper with Fox School marketing professors Dr. Anthony Di Benedetto and Dr. Eric Eisenstein, was honored at the 21st International Product Development Management Conference, which ran June 15-17 in Limerick, Ireland.

“I am so grateful for all the support I received from the school, the professors, the staff, the study participants, and my dearest family, as I was working on this project,” Dr. Zhang said. “I am especially thankful to my dissertation committee, who supported and helped me unconditionally.”

“I am also very thankful to my colleagues, who provided valuable comments and encouragement when I was presenting the early stage results of this project at the Design Conference organized by the Mason School of Business at the College of William & Mary. Without the support and help from so many people, I would not have been where I am today.”

The award recognizes the best papers submitted to the IPDMC. Dr. Zhang’s paper stemmed in part from her dissertation at the Fox School of Business, focusing on the universality of design.

Zhang’s research investigated the prevalence of the affect, attitude and meaning of designs in a product context. Zhang compared the responses of Chinese and American consumers to product designs produced by Chinese and U.S.-based designers. She found the affect toward a design tended to be consistent regardless of culture, but attitude – and especially meaning – of a design were difficult to translate across cultural lines and national borders.

“It is important for firms selling into the global market to understand if there are cultural differences in response to product design, or whether a single design will elicit similar responses across cultures,” Dr. Zhang said. “The results are important to global companies making decisions about product design outsourcing and about which designers to include on the product team.”

The paper has not yet been published. Dr. Zhang said she plans to soon submit the paper for review, to a quality marketing academic journal.

Megan Whelan

When Bernard J. Milano, BS ’61, led the formation of the PhD Project in 1994 to support African Americans, Hispanic Americans and Native Americans in attaining their business PhDs and becoming professors, there were fewer than 300 people of color in the country with doctorates in business.

As the PhD Project celebrates its 20th anniversary this year, more than 1,230 minority professors teach in business schools (slightly over 4 percent of the total), and there are about 330 minority doctoral students in business disciplines.

“We’ve multiplied the role models and the awareness, and more and more students are going to experience seeing a faculty member of color, which means that if they’re a person of color this might be a career they aspire to because they’ve experienced it firsthand,” said Milano, who in May 2014 received the Distinguished Alumni Award from the Fox School’s Department of Accounting.

The PhD Project includes five minority Doctoral Students Associations (DSAs) to support members who are pursuing business doctoral degrees in accounting, finance, information systems, management and marketing. The organization hosts summer conferences for doctoral students in conjunction with meetings of professional associations — for example, the American Accounting Association — so current doctoral students and those who are about to embark on their programs can establish their networks from the beginning.

The PhD Project also leads an invitation only conference in the fall for those considering applying to doctoral programs. Last year, the over 350 attendees could network with more than 100 U.S. doctoral programs.

“A doctoral program is like walking into a house with lots of rooms,” Milano said, emphasizing that for many students it’s a complete departure from their careers to shift focus to academics. “You don’t know what’s in the next room, and you might be shocked at what you see. We open all those doors so that even before a person starts, they know what happens at each successive stage so they have more confidence and more courage.” The supportive network pays dividends:

The completion rate among doctoral students affiliated with the PhD Project’s DSAs is approximately 90 percent. And 97 percent of PhD recipients who come through the PhD Project stay in academia, serving as role models and  mentors on business-school faculty.

When Milano started the PhD Project, he was leading national recruiting for KPMG. During the five decades Milano has been with the firm, he has held positions of increasing responsibility, including national partner in charge of university relations and national partner in charge of human resources.

He is currently president and board  member of the KPMG Foundation, which  supports business schools and students  with special emphasis on accounting  programs; the KPMG Disaster Relief Fund, which provides funds to qualified charitable organizations and to KPMG partners and employees who have suffered financial losses due to natural disasters; and the PhD Project.

“People in the academic world have said this is the most powerful, most successful diversity initiative they have experienced, and when you think about it, we’ve put in a sustainable, long-term change,” said  Milano, who was awarded the American Association of Blacks in Higher Education’s 2013 Advocacy Award.

“We know that when a person becomes a professor and stands in front of that classroom and teaches three sections a week over a 20-year career, they’re going to be impacting thousands of lives,” he added. “Almost all of us can point to a teacher or a professor who has turned our head and given us confidence to pursue a certain direction.” –Brandon Lausch

The School of Tourism and Hospitality Management’s (STHM) Sport Industry and Research Center (SIRC) continues to extend itself in innovation and sport management.

SIRC has entered a strategic partnership with Appventures GmbH, a Swiss software developer, to drive fan research, improve fan segmentation and employ social media games to activate fans for leading sports leagues and teams.

Appventures specifically contacted STHM Assistant Professor Thilo Kunkel to help expand its mobile application. “They knew of our research, because Temple has such a huge name and brand Kunkel said.

Appventures’ sports fan engagement mobile app, ARENOO, allows sports fans to access the latest news of their favorite team and gives them the opportunity to earn points and prizes, by completing quizzes, checking in at a game, or playing as a team. Earning points and advancing in the fan leadership board leads to winning prizes, such as discounts on club merchandise or food at stadiums.

The app is currently only geared towards European soccer fans, but Kunkel said that he and those at SIRC hope the Swiss developer to have a US-based partner by the end of 2014.

Kunkel considers this venture a form of “gamified” consumer engagement, as market activities are being turned into games, where users can earn points for their engagement activities. He believes this is a hot topic in marketing, especially sports management.

Through the partnership, both SIRC and Appventures aim to examine how digital fan games engage fans, create a stronger bond with their favorite sport and improve the overall fan experience.

“ SIRC will basically conduct the research,” Kunkell said. “That means looking at consumer data, fan behavior and fan engagement with the team.”

According to Kunkel, this new partnership will be a long, ongoing relationship.

“This opportunity really puts STHM on the map,” Kunkel said. “We want to be recognized as one of the leaders in new technology. This will definitely help the school.”

— Alexis Wright-Whitley

Second-year PhD student Christine Wegner recently won the North American Society for Sport Management’s (NASSM) 2014 Student Research Competition.

NASSM strives to promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management — both theoretical and applied aspects.

Wegner’s winning paper, titled Black Girls Run: Identity Creation Within a National Running Group for Black Women, was based on a survey conducted by the School of Tourism Hospitality Management’s (STHM) Sport Industry Research Center’s (SIRC) in February 2013 on members of Black Girls Run!, an organization that aims to fight obesity by promoting healthy lifestyles and running events among African-American women. Wegner studied how members of Black Girl Run! identify with the organization and with running and how the identifications changed over time.

She found that the longer women remained in the organization, the more strongly they identified with it, just as they identified as runners, as they began to run more outside of Black Girls Run.

NASSM’s Student Paper Review Committee evaluated each submission through a blind review process based on relevance or significance of the topic, theoretical bases, methodology, discussion and interpretation, and clarity of writing.

“I think that my research is important,” Wegner said. “I’m glad that it can be shared with others at this level, because it’s something that has to get out there.”

Wegner’s area of research focuses on organizational identity formation and the utilization of sport for social change on a contextual level. She has also worked with other organizations through SIRC, such as Students Run Philly Style, which trains students to run half or full marathons and strives to reduce rates of obesity, decrease juvenile delinquency and improve students’ school attendance and academic performance.

“Looking back, I can see ways in which the program has improved my skill set,” Wegner said. “Both STHM and the Fox School have been very supportive.”

The Fox and STHM Young Scholars Forum initially funded the project on which Wegner’s paper is based. Wegner also received grant funding from Texas A&M.

Prior to joining STHM, Wegner received her MS in Education from Brooklyn College and her BA in Latin from Vassar College.

— Alexis Wright-Whitley