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Marketing Department Edition

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January 2014 – Marketing

January 1st, 2014 | leave a comment

CEOs tend to overstay their welcome, hurting firm performance, new study finds

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Discussed in this issue:
• Di Benedetto ranks sixth among innovation management scholars
• Investments in operations can improve pharmaceutical business
• Alumna authors book with scientific advice from Fox faculty member

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March 2013 – Marketing

March 1st, 2013 | leave a comment

Campbell’s Soup senior manager of consumer insights Ciara O’Connell’s job is to know consumers as well as we know ourselves

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Discussed in this issue:
• Students rank among Top 10 in three categories in Fall 2012 global Capsim simulation
• 10-10-10 Project™ raises $40,000 for charities, boosting grand total to over $200,000
• E-services should approach baby boomers, millennials differently to gain trust
• Temple researchers use brain imaging and other physiological signals to predict the success of TV ads

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By submitting this form you consent to receive electronic communications from the Fox School of Business. We will never sell or lease your information to a third party.

April 2012 Issue – Marketing

April 25th, 2012 | leave a comment

Marketing professor garners international media coverage for ‘consumer doppelganger’ research

april-2012-issue
Discussed in this issue:
• Fox launches new interactive digital marketing minor
• Professor Anthony Di Benedetto hits milestone of 100 academic journal articles
• Fox 10-10-10 marketing students fund smiles, name a dog – and raise $20,000 for charities
• MSCM Department welcomes three new full-time faculty members for 2011-12

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March 2011 – Marketing

March 1st, 2011 | leave a comment

Fox marketing project demonstrates the power of 10

march-2011-issue
Discussed in this issue:
• Fox marketing undergrads No. 1 in demand for internships
• Fox MBAs develop marketing plans for Temple engineering students
• Marketing grad discusses challenges, and triumphs, of living with a disability
• First Interdisciplinary Decision Neuroscience Symposium attracts scholars from 30 universities

Subscribe to the Marketing Department Edition e-newsletter

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Fill out the form below to receive the Marketing Department Edition e-newslter via e-mail.
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By submitting this form you consent to receive electronic communications from the Fox School of Business. We will never sell or lease your information to a third party.