Fox School Press & Media / Marketing Department Edition

January 2014 – Marketing

CEOs tend to overstay their welcome, hurting firm performance, new study finds

Discussed in this issue:
• Di Benedetto ranks sixth among innovation management scholars
• Investments in operations can improve pharmaceutical business
• Alumna authors book with scientific advice from Fox faculty member

Fox School Press & Media / Marketing Department Edition

March 2013 – Marketing

Campbell’s Soup senior manager of consumer insights Ciara O’Connell’s job is to know consumers as well as we know ourselves

Discussed in this issue:
• Students rank among Top 10 in three categories in Fall 2012 global Capsim simulation
• 10-10-10 Project™ raises $40,000 for charities, boosting grand total to over $200,000
• E-services should approach baby boomers, millennials differently to gain trust
• Temple researchers use brain imaging and other physiological signals to predict the success of TV ads

Fox School Press & Media / Marketing Department Edition

April 2012 Issue – Marketing

Marketing professor garners international media coverage for ‘consumer doppelganger’ research

Discussed in this issue:
• Fox launches new interactive digital marketing minor
• Professor Anthony Di Benedetto hits milestone of 100 academic journal articles
• Fox 10-10-10 marketing students fund smiles, name a dog – and raise $20,000 for charities
• MSCM Department welcomes three new full-time faculty members for 2011-12

Fox School Press & Media / Marketing Department Edition

March 2011 – Marketing

Fox marketing project demonstrates the power of 10

Discussed in this issue:
• Fox marketing undergrads No. 1 in demand for internships
• Fox MBAs develop marketing plans for Temple engineering students
• Marketing grad discusses challenges, and triumphs, of living with a disability
• First Interdisciplinary Decision Neuroscience Symposium attracts scholars from 30 universities