Cherry Consulting was founded in 2014 as a part of Temple University’s chapter of the American Marketing Association. The firm is completely run by the chapter, consisting of student directors and consultants that meet weekly to serve clients in the Philadelphia area. Since inception, it has grown from 35 to 75 active participants and has increased its average number of clients from four to eight companies per semester.
The firm began by offering primarily market research to companies including Sodexo, Soom Foods and Xfinity Live. As Cherry Consulting began to grow, they have been able to offer more services to clients, including market research, content creation and digital marketing. They now exchange services for sponsorship. Cherry also houses its own creative team to service all client creative needs from logo creation to social media content.
Sixteen students hold leadership positions to manage the organization. Co-director Brittany Pescatore says, “It is our goal to enhance the standing of our clients through the implementation of marketing strategy and innovation. Our work is centered around driving measurable results for our clients, introducing our members to hands-on marketing experiences and increasing partnerships within the Temple community.”
More recently, Cherry Consulting has worked with the Philadelphia Flyers, The U.S. Dream Academy, The Pennsylvania Innocence Project, Temple University’s Division of Student Affairs and the Center for Student Professional Development (CSPD) at the Fox School. Clients have provided great feedback to the team.
“Cherry Consulting has been an amazing experience. The project the Cherry team has worked on for our company brought tremendous value to our business, and I would highly suggest working with them! Our first semester went so well that we are now in talks to create a year-long project!” – Brandon Bahr, co-founder and chief operating officer, TM38
“From emails, phone calls & an in-person meeting, everything went very smooth and
the team produced a solid result. In addition, on their own they conducted a research project that showed how willing they were to go above and beyond expectations.” -Joe Heller, vice president of marketing, Philadelphia Flyers
Participating students love Cherry Consulting because it provides them with an opportunity to gain real-world experience. For some students, Cherry Consulting has led to internships and full-time job opportunities.
Cherry Consulting works with Philadelphia-based businesses, large and small. We love working with Temple University organizations. Any interested parties may reach out to the current co-directors, Brittney Pescatore and Chris Dignen.