Temple Students Illustrate the Power of Big Data at the 6th Annual NBCUniversal Analytics Competition

November 19, 2018 //

Hosted by the Institute for Business and Information Technology (IBIT), the NBCUniversal Analytics Competition challenged students across Temple University to solve important industry-specific problems. In its sixth year, participants were asked:

  • How can media companies align with esports?
  • Why do pharmacies buy drugs from non-primary vendors?
  • Who are the winners and losers in healthcare funding and payments?

Roughly 354 students from six schools and colleges developed submissions in one of two categories: analytics or graphics. Finalists submitting analyses were judged based on presentation relevance, completeness, depth and consistency, while graphics were judged on clarity, novelty, insight and utility. The final judging and awards event took place on Nov. 13, 2018 in the Commons of Alter Hall at the Fox School of Business. The first, second, third and honorable mentions winners took home $12,000 in cash prizes.

“For this years Temple Analytics Challenge, we received some of the highest quality viral submissions in the six year history of the competition,” remarked Interim Dean Ronald Anderson of the Fox School of Business and School of Sport, Tourism and Hospitality Management.

The winning team in the analytics category was comprised of students Jake Green, Sergio Aguilar and Rohit Bobby. They used analytics to identify which mainstream sport (soccer) was best aligning itself with the esports audience, and provided data-driven recommendations how major media companies can mirror that pattern of engagement and brand recognition. You can read the team’s full analysis here.       

“Our team really came together and worked hard to understand what it meant to ‘align’ with esports. For our team, the hardest part was to apply a particular outcome to the question. To do that, we reframed it and thought about how NBCUniversal could adapt and remain a leading platform for sports entertainment,” said Jake Green, a management information systems major.

The graphics competition winner was Xi (Cynthia) Cheng, a graphic and interactive design major. She developed a video to explore the demographic connections (such as gender, total viewership and age range) between viewers of esports and traditional sports in order to explain how media companies can use this data to develop appropriate advertising for both groups.

“I got inspiration, and selected elements from old school video games. I had different visions for traditional sports and esports, and used aspects of various games such as a Pokeball or a Super Mario power-up to illustrate statistics,” she explained.

“The drive of Temple students is inspiring,” said Laurel Miller, assistant professor of management information systems, IBIT director, and the co-founder of the Analytics Challenge. “It is unique that 354 students from across campus took the initiative to participate in a voluntary contest, learned how to interpret complex data and tools on their own, and prepared a time limited presentation for an industry judging panel. I was really impressed with the winners this year, their analysis and visualizations were so well done that they were able to provide new insights to an expert industry panel.”

Learn more about the Temple University Analytics Challenge.

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