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Conference Recaps—INFORMS Society & National Innovation Conferences

November 29, 2018 //

Over the summer, the Fox School brought together the top academic marketing researchers from all over the world to present on some of the most pressing issues in marketing science at the 40th annual INFORMS Society of Marketing Science (ISMS) Conference. Professor Xueming Luo, Fox School’s Charles Gilliland Distinguished Chair, served as the general chair for the event that delved into topics like cryptocurrency, artificial intelligence, the shared economy and autonomous driving.

“The conference was a great way to learn about the cutting-edge ideas top scholars are developing, and it is also a great forum in which to discuss research with other scholars outside of our own institutions,” says Michelle Andrews, a graduate of the Fox PhD Program and assistant professor of Marketing at Emory University.

With over 850 attendees, the ISMS Conference appealed to a broad audience that included professors, marketing executives, doctoral students and others. Andrews presented on why marketers should invest in search advertising on mobile. Newsworthy companies like Amazon, AirBnB and Uber were vigorously discussed in terms of marketing algorithms, customer targeting and Big Data.

“The unique thing about the conference was that we presented our research, but there were also opportunities for CEOs to give feedback and share their ideas with the academic community,” says Luo.

Planning is already underway for future ISMS conference sites, with Rome hosting in 2019 and Duke in 2020.

Additionally, the National Innovation Conference was hosted at the Fox School in May 2018. With over 200 registrants, professionals and their families networked and discussed the latest in innovation.

“Every two years, the Greek America Foundation hosts a conference that focuses on prominent Greek-Americans, or Greek-related people who have done innovative work,” says Angelika Dimoka, director of the Center for Neural Decision Making at the Fox
School. “The 2018 conference featured several people of Greek origin who came up with creative business ideas during the unrest in the Greek economy.”

NIC hosted an impressive lineup of Greek-American professionals in the contributed commentary regarding innovation and entrepreneurship in the areas of food and beverage, education, nonprofit, science and business. Panels included dynamic women speaking about their professional experiences to “Slay in Your Lane” in the wake of the #MeToo movement, and a discussion around innovation of traditional Greek foods into upscale, modern culinary art in “Food 2.0.” The conference also offered Camp NIC to children of attendees, with hands on innovation-themed activities in food, arts and chemistry.

Other impressive contributions to the event included Huffington Post’s Arianna Huffington’s “Be Fearless” message, as well as presentations from Axios Wines master winemaker Gus Kalaris, President of NowThis Media Athan Stephanopolous, and tech entrepreneur and chairman of Roa Ventures John Roa.  

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