How Weather Changes the Way We Shop Online

August 24th, 2017 //

Do you do more online mobile shopping when it’s raining, snowing, or sunny outside?

The recent research of Xueming Luo, a chair professor of marketing at the Fox School and the director of the Global Center on Big Data in Mobile Analytics, has found the answer to this question.

Philly Voice recently interviewed Luo regarding his research on the behavior of mobile shoppers during various types of weather. When asked about the weather conditions that promote the most mobile shopping, Luo said the following:

“So, the answer is during a sunny sky—compared with a cloudy sky—people will spend more. With the rainy sky, people spend less. And this is significant because we think people, during a sunny day, they’ll be in a better mood and when they’re in a better mood it triggers all kinds of purchasing decisions.”

Learn more about Luo’s research and read the full story at phillyvoice.com.

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