Vikas Mittal, Ph. D. alum of Temple University’s Fox School of Business has been recently appointed as Co-editor of the Journal of Marketing. Along with Neil Morgan of Indiana University, Mittal will be furthering the exceptional flow of submissions coming from the A-level journal. Mittal who brings a dynamic combination of expertise in Consumer Behavior as well Strategy Focus helps to expand the range of expertise that the journal reflects. Mittal who is looking forward to the appointment sees his new post as a tremendous responsibility, and hopes to maintain and serve the mission of the Journal of Marketing.
“In my early years, my research benefitted greatly from the high quality feedback I received from the editorial teams of many journals,” said Mittal. The Journal of Marketing, which has an impact factor measure of 3.8, is seen as a great influencer for notable research and encourages hard work from its reviewers and authors. Mittal whose goal is to continue the tradition of valuable feedback has witnessed the great impact of journals. “At many times, the feedback was tough, but always helpful in improving my research,” he said.
The Fox School of Business, which prides itself of producing efficient and influential academics, recognizes Mittal’s appointment as just that. “My time at the Fox School inculcated the value of serving our discipline in many ways—by publishing high quality research, by mentoring doctoral students, and by serving through the review and editorial process,” said Mittal. As we continue to see present and past students flourish, we are reminded of the dedication and perseverance that our PhD program embodies.