TOURISM, BUSINESS LEADERS VISIT TEMPLE TO DISCUSS IMPACT OF WORLD MEETING OF FAMILIES

May 12, 2016 //

Roughly 800,000 people flooded Philadelphia in late September for a visit from Pope Francis and the World Meeting of Families, a global gathering of Catholics.

So… now what? An event jointly sponsored by Temple University’s School of Tourism and Hospitality Management (STHM) and Temple’s Center for International Business Education and Research (CIBER) considered that very question.

Gathering Philadelphia’s leading minds in tourism, international business, and government at its event, titled, “The World Meeting of Families is Gone: Now What?”, STHM and CIBER aimed to address how Philadelphia could leverage the international exposure and media focus it received from the World Meeting of Families in order to further its status as an elite host for future global events.

“This was our finest hour and it can be again,” said Pat Ciarrocchi, the event’s keynote speaker and a longtime Philadelphia news anchor who covered the World Meeting of Families.

“The World Meeting of Families brought Pope Francis to Philadelphia and, along with him, more than 15,000 reporters representing media outlets from around the world,” said Dr. Elizabeth Barber, STHM Associate Dean. “This event generated an unparalleled level of visibility to viewing audiences that wouldn’t have otherwise been exposed to what Philadelphia has to offer. In order to best capitalize on the tourism opportunity created by the World Meeting of Families, we as a city will need to maintain the open dialogue we’re initiating today through this event.”

In examining the future of a post-Pope Francis Philadelphia, the event welcome notable keynote speakers: recently retired Philadelphia Convention & Visitors Bureau CEO and president Jack Ferguson; CEO and president of Visit Philadelphia Meryl Levitz; executive director of the Tourism Division of PHLCVB Brian Said; and executive director for Global Philadelphia Zabeth Teelucksingh.