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Fox PhD Student Pauline Milwood Receives Recognition For Her Research On Destination Marketing Organizations

July 29th, 2014

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A research paper authored by a current PhD student at Temple University’s Fox School of Business has earned international acclaim.

Pauline Milwood recently received the Best Paper Award at the second biennial Advances in Destination Management Conference, for her paper titled, “Knowledge, Innovation and the Role of the Destination Management Organization: Integrating Stakeholder and Network Perspectives.”

A PhD student with a concentration in Tourism and Sport, Milwood was honored at the conference, which took place June 11-13, in St. Gallen, Switzerland. She co-authored the paper with her advisor, Dr. Wesley S. Roehl, a professor from Temple’s School of Tourism and Hospitality Management.

“It felt extremely gratifying (to be recognized),” Milwood said. “The PhD program is extremely grueling. It kind of makes the thorns and challenges that develop in the process of doing research all worth it in the end.”

The paper integrates stakeholder and network perspectives to examine the role played by destination management organizations (DMOs) in developing competitive advantage. Ultimately, the paper suggests that DMOs should utilize more involvement and collaboration engagement strategies and less control and monitoring engagements strategies to influence successful innovation outcomes among destination partners.

The research has implications for a wide range of entities, according to Milwood.

“The dynamic of government, business, and local residents’ roles comes into play when we’re talking about innovation development of a tourism area,” Milwood said.

In addition to its practical implications, the research enhances the theoretical ideas of network and stakeholder theorists.

“There is benefit to blending theories to better understand both structure and process dynamics of these relationships among public, private and third-sector interests, specifically as it relates to developing innovation in tourism,” Milwood said.

The Journal of Destination Marketing and Management, within which the paper will likely be published, co-sponsored the award.

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