Fox School of BusinessIdea Marketplace

What Leads to a Successful Product?


November 15th, 2013

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This is a question that has been researched from different perspectives.  One of these perspectives -that has not been explored until now, is the importance of product launch.  This new research looks into the strategies, timing, marketing support and supply chain, as they relate to a product launch that could be the difference between a successful and an unsuccessful product.

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