It’s become clear in the business world that IT is no longer just a function of a company, but a key player in the business strategy of a company. Upon closer look, it became more prominent in successful companies that the business strategy is driven by an IT strategy. Digital Business Strategy looks into that intersection between information systems and strategy and how they align to create a complete plan for a company. It drives questions such as: How does IT increase value to a company? And how can IT be used creatively to improve the way companies function?