As consumers, we may not realize how much our senses influence the type of decisions we make every day. But studying the relationship between sensory perception and consumer behavior has implications for marketers and businesses as they can implement strategies to make an experience enjoyable and memorable. In the same way many establishments use ambient scenting to improve the mood of consumers, studying sensory perception may lead to better understand shop lifting propensity and leniency when evaluating others’ moral behavior. Sensory input is also valuable to understand consumer response towards specific flavors that could strengthen the will power of those following strict diets.
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