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Moving Forward by Going in Reverse: Emerging Trends in Global Innovation and Knowledge Strategies


March 18th, 2013

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Markets have their own gravitational pull, as a result of which the innovation value-chain tends to coalesce in spaces that customers inhabit. The rising prominence of emerging markets, for example, is being accompanied by a similar shift in the innovation eco-system to China and India. A corollary of this is a fundamental change in the directionality in knowledge and resource flows. Whereas earlier, it was typically from the West to the East, the trend seems to be changing in recent years as a more polycentric world emerges, one in which there are multiple centers of economic activity and knowledge generation.

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