March 2013 – Marketing

Campbell’s Soup senior manager of consumer insights Ciara O’Connell’s job is to know consumers as well as we know ourselves

Discussed in this issue:
• Students rank among Top 10 in three categories in Fall 2012 global Capsim simulation
• 10-10-10 Projectâ„¢ raises $40,000 for charities, boosting grand total to over $200,000
• E-services should approach baby boomers, millennials differently to gain trust
• Temple researchers use brain imaging and other physiological signals to predict the success of TV ads