Temple University’s Fox School of Business ranks among the Top 20 business schools “making the most of social media channels,” according to an article in BizEd magazine.
The Fox School’s ranking – No. 17 nationally – appears with an article highlighting a survey of 371 AACSB-accredited business schools’ social media usage. Fox ranks fifth among Northeast business schools, behind Harvard (No. 1), Penn (No. 2), Columbia (No. 5) and Dartmouth (No. 16).
A March 2012 survey, on which the ranking is based, benchmarked each school’s social media performance by metrics including Facebook fans and activity, Twitter followers, YouTube views, and official presence on Wikipedia, Google Places, LinkedIn and Google+.
The researchers found that business schools with Facebook and Twitter accounts – and that have links to those social media channels from their school website – have an average of 1,744 Twitter followers and 1,654 Facebook fans. The Fox School of Business has more than 2,500 Twitter followers and nearly 8,600 Facebook fans.
The Fox School has significantly enhanced its social media presence during the past three years through contests and giveaways for students and alumni, photo galleries, links to school news and faculty research, live tweeting from events and more.
Fox’s Facebook and Twitter accounts are also prominently displayed on the school homepage, highlighted in e-newsletters, featured in the alumni magazine Fox Focus and even streamed to the elliptical stock ticker in the Fox School’s Alter Hall.
“The Fox School of Business is home to dedicated and talented students, premier faculty and staff, and an incredible array of programs and events. Add to that our extensive alumni network of more than 59,000 graduates,” Dean M. Moshe Porat said. “It’s no surprise our social media channels are as dynamic and vibrant as our school community.”
The survey results appear in the November/December 2012 edition of BizEd, published by the business-school accrediting body AACSB International. The article, “Social Media: How Tweet It Is,” is authored by Sterling Morris, a 2012 graduate of the MS in Management Information Systems (MIS) program at Utah State University’s Jon M. Huntsman School of Business. A related infographic is available at http://bizedmagazine.com/features/how-tweet/