Social Media Marketing Strategy: Google+ or Facebook?

Research indicates that marketers plan to increase social media spending by 46% in 2012.   However, not all social media platforms are alike.  To make the most of a social media marketing budget and effectively engage new and existing customers, marketers should understand the culture and features available with each platform and develop strategy accordingly.   To help with this process, this following infographic offers a snapshot comparison between Google+ and Facebook.